'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sat, Oct. 5 2013

Wide (1000+)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Gravity$23,001,35332%3,575--$6,434$40,486,1711Warner Bros.
2Cloudy with a Chance of Meatballs 2$9,966,046112%4,0010$2,491$53,716,2252Sony / Columbia
3Runner Runner$3,048,0799%3,026--$1,007$5,834,6591Fox
4Prisoners$2,550,05947%3,236-54$788$46,465,4393Warner Bros.
5Rush (2013)$1,950,26039%2,30811$845$17,044,4643Universal
6Baggage Claim$1,938,45156%2,0303$955$14,239,4592Fox Searchlight
7Insidious Chapter 2$1,862,48658%2,607-513$714$73,918,6034FilmDistrict
8Don Jon$1,715,88821%2,4220$708$15,052,8072Relativity Media
9We're the Millers$766,50662%1,606-799$477$144,529,6489Warner Bros. / New Line
10The Family (2013)$690,35757%2,023-871$341$34,237,0014Relativity Media
11Lee Daniels' The Butler$557,32460%1,563-499$357$112,082,4198Weinstein Company

Limited (100 — 999)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Enough Said$1,010,35667%437210$2,312$4,850,6423Fox Searchlight
2Pulling Strings$876,02515%387--$2,264$1,634,8121Lionsgate / Pantelion
3Instructions Not Included$746,37479%858-90$870$40,580,1766Lionsgate / Pantelion
4Grace Unplugged$376,1588%511--$736$723,1311Roadside Attractions
5Metallica Through The Never$296,20820%589284$503$2,583,3102Picturehouse
6Battle of the Year$253,23777%907-1101$279$8,342,5203Sony / Screen Gems
8Despicable Me 2$230,37598%485-263$475$362,297,38514Universal
9Percy Jackson: Sea of Monsters$203,20692%513-494$396$65,864,2089Fox
10Grown Ups 2$186,69174%335-55$557$132,364,24313Sony / Columbia
11Besharam$148,36021%217--$684$388,2971Reliance Entertainment
13Turbo$95,119116%222-60$428$82,154,12912Fox / DreamWorks Animation
14The Wolverine$81,66755%241-88$339$131,542,71011Fox
15Elysium$77,32756%222-340$348$92,170,6839Sony / TriStar
16The Wizard of Oz 3D$70,653179%246-59$287$5,340,9213Warner Bros.
17Red 2$62,71932%20393$309$53,004,89012Lionsgate / Summit
182 Guns$61,05056%200-203$305$75,217,58010Universal
19The Conjuring$57,00668%202-136$282$137,135,03612Warner Bros. / New Line
20The Heat$56,85456%182-69$312$159,109,34115Fox
21The Smurfs 2$53,14859%156-197$341$70,036,21810Sony / Columbia
22The Mortal Instruments: City of Bones$30,41151%146-183$208$31,148,3337Sony / Screen Gems
23The World's End$27,35443%131-150$209$25,821,8957Focus
24The Way, Way Back$15,14344%131-27$116$21,379,39714Fox Searchlight

Platform (1 — 99)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Linsanity$33,878-23%9--$3,764$77,7701Ketchup Entertainment
2Pacific Rim$27,46952%92-48$299$101,710,68613Warner Bros.
3In a World...$25,41952%78-43$326$2,689,6089Roadside Attractions
4This Is The End$20,33130%97-108$210$101,457,67217Sony / Columbia
5World War Z$19,60662%75-85$261$202,340,04816Paramount
6The Spectacular Now$19,01132%58-84$328$6,731,26310A24
7Haute Cuisine$14,77269%6046$246$97,3633Weinstein Company
8One Direction: This Is Us$14,50480%60-168$242$28,862,6906Sony / TriStar
9Thanks for Sharing$13,41352%65-186$206$1,001,2993Roadside Attractions
10The Grandmaster$12,98245%35-108$371$6,558,4307Weinstein Company
11Fruitvale Station$10,46563%7634$138$16,042,77913Weinstein Company
12Populaire$6,40966%5834$111$147,6265Weinstein Company
13A.C.O.D.$5,804-19%3--$1,935$12,9451The Film Arcade
14Salinger$5,56050%21-113$265$552,3575Weinstein Company
15You're Next$4,01158%45-67$89$18,425,0997Lionsgate
16The Wicker Man: The Final Cut$3,46415%21$1,732$16,0862Rialto Pictures
17We Are What We Are (2013)$3,34960%86$419$22,8342eOne Films US
18Nothing Left to Fear$2,151-43%5--$430$5,9101Anchor Bay Films
19All Is Bright$1,65121%10--$165$3,0151Anchor Bay Films
20The Ultimate Life$1,183-11%9-38$131$1,325,4695High Top Releasing
21C.O.G.$87631%4-5$219$52,9213Screen Media / Focus World
22The Last Day of August$81913%1--$819$1,5441Striped Entertainment
23Much Ado About Nothing (2013)$418-38%6-2$70$4,325,94318Roadside Attractions
24Stories We Tell$3179%2-2$159$1,598,83622Roadside Attractions