'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Mon, Oct. 14 2013

Wide (1000+)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Gravity$6,201,076-49%3,66085$1,694$128,524,2512Warner Bros.
2Captain Phillips$3,583,153-47%3,020--$1,186$29,301,4671Sony / Columbia
3Cloudy with a Chance of Meatballs 2$3,065,231-27%3,874-127$791$80,676,6503Sony / Columbia
4Runner Runner$570,931-46%3,0260$189$14,730,1772Fox
5Prisoners$566,209-44%2,855-381$198$54,156,4804Warner Bros.
6Machete Kills$451,011-54%2,538--$178$4,288,1941Open Road
7Don Jon$373,264-42%1,996-426$187$20,543,8673Relativity Media
8Rush (2013)$372,750-44%2,130-178$175$22,595,6744Universal
9Insidious Chapter 2$320,234-53%2,156-451$149$78,837,7435FilmDistrict
10Baggage Claim$271,177-45%1,320-710$205$18,501,7173Fox Searchlight
11We're the Millers$144,421-46%1,150-456$126$146,669,62610Warner Bros. / New Line
12The Family (2013)$87,058-45%1,050-973$83$35,895,2525Relativity Media

Limited (100 — 999)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Enough Said$251,938-50%606169$416$8,414,7934Fox Searchlight
2Lee Daniels' The Butler$117,625-34%980-583$120$113,662,0689Weinstein Company
3Pulling Strings$112,264-79%42841$262$4,356,9502Lionsgate / Pantelion
4Instructions Not Included$111,080-73%711-147$156$42,827,5347Lionsgate / Pantelion
5Despicable Me 2$91,140-36%434-51$210$363,151,27015Universal
6Grace Unplugged$69,828-55%502-9$139$1,818,4842Roadside Attractions
7Romeo and Juliet (2013)$67,019-48%461--$145$587,1351Relativity Media
8Percy Jackson: Sea of Monsters$66,314-33%404-109$164$66,541,91610Fox
9The Inevitable Defeat of Mister and Pete$39,438-42%147--$268$293,7171Lionsgate / Codeblack Films
11The Wolverine$25,646-47%227-14$113$131,870,58012Fox
12Turbo$25,141-45%187-35$134$82,470,49513Fox / DreamWorks Animation
132 Guns$19,090-41%166-34$115$75,441,77511Universal
14Besharam$13,608-54%126-91$108$657,7802Reliance Entertainment
15Red 2$13,237-49%168-35$79$53,229,21613Lionsgate / Summit
16The Heat$10,835-54%139-43$78$159,290,23616Fox
17The Conjuring$7,754-52%145-57$53$137,282,21813Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Linsanity$9,975-32%167$623$194,3532Ketchup Entertainment
2You're Next$6,153-54%8742$71$18,480,4218Lionsgate
3Pacific Rim$5,890-40%52-40$113$101,791,37214Warner Bros.
4Haute Cuisine$5,485-31%30-30$183$158,5794Weinstein Company
5The World's End$5,441-29%73-58$75$25,908,3618Focus
6The Wizard of Oz 3D$5,396-50%50-196$108$5,498,5774Warner Bros.
7In a World...$4,987-62%54-24$92$2,785,76410Roadside Attractions
8The Way, Way Back$3,120-47%63-68$50$21,428,45615Fox Searchlight
9The Spectacular Now$3,094-41%33-25$94$6,781,00311A24
10We Are What We Are (2013)$2,638-45%135$203$50,1483eOne Films US
11Salinger$2,251-22%16-5$141$578,0266Weinstein Company
12The Grandmaster$1,910-26%16-19$119$6,587,3618Weinstein Company
13Fruitvale Station$1,498-57%41-35$37$16,074,42214Weinstein Company
14Thanks for Sharing$1,219-50%16-49$76$1,033,7004Roadside Attractions
15Populaire$1,031-21%21-37$49$167,9366Weinstein Company
16The Wicker Man: The Final Cut$138-76%21$69$18,9683Rialto Pictures
17Cassadaga$38-39%3--$13$1,7171Archstone Distribution