Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Mon, Oct. 14 2013

Wide (1000+)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Gravity$6,201,076-49%3,66085$1,694$128,524,2512Warner Bros.
2Captain Phillips$3,583,153-47%3,020--$1,186$29,301,4671Sony / Columbia
3Cloudy with a Chance of Meatballs 2$3,065,231-27%3,874-127$791$80,676,6503Sony / Columbia
4Runner Runner$570,931-46%3,0260$189$14,730,1772Fox
5Prisoners$566,209-44%2,855-381$198$54,156,4804Warner Bros.
6Machete Kills$451,011-54%2,538--$178$4,288,1941Open Road
7Don Jon$373,264-42%1,996-426$187$20,543,8673Relativity Media
8Rush (2013)$372,750-44%2,130-178$175$22,595,6744Universal
9Insidious: Chapter 2$320,234-53%2,156-451$149$78,837,7435FilmDistrict
10Baggage Claim$271,177-45%1,320-710$205$18,501,7173Fox Searchlight
11We're the Millers$144,421-46%1,150-456$126$146,669,62610Warner Bros. / New Line
12The Family (2013)$87,058-45%1,050-973$83$35,895,2525Relativity Media

Limited (100 — 999)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Enough Said$251,938-50%606169$416$8,414,7934Fox Searchlight
2Lee Daniels' The Butler$117,625-34%980-583$120$113,662,0689Weinstein Company
3Pulling Strings$112,264-79%42841$262$4,356,9502Lionsgate / Pantelion
4Instructions Not Included$111,080-73%711-147$156$42,827,5347Lionsgate / Pantelion
5Despicable Me 2$91,140-36%434-51$210$363,151,27015Universal
6Grace Unplugged$69,828-55%502-9$139$1,818,4842Roadside Attractions
7Romeo and Juliet (2013)$67,019-48%461--$145$587,1351Relativity Media
8Percy Jackson: Sea of Monsters$66,314-33%404-109$164$66,541,91610Fox
9The Inevitable Defeat of Mister and Pete$39,438-42%147--$268$293,7171Lionsgate / Codeblack Films
10Riddick$38,685-47%430-365$90$41,697,1056Universal
11The Wolverine$25,646-47%227-14$113$131,870,58012Fox
12Turbo$25,141-45%187-35$134$82,470,49513Fox / DreamWorks Animation
132 Guns$19,090-41%166-34$115$75,441,77511Universal
14Besharam$13,608-54%126-91$108$657,7802Reliance Entertainment
15Red 2$13,237-49%168-35$79$53,229,21613Lionsgate / Summit
16The Heat$10,835-54%139-43$78$159,290,23616Fox
17The Conjuring$7,754-52%145-57$53$137,282,21813Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 14 2013LocationsAvg.TotalWks.Dist.
1Linsanity$9,975-32%167$623$194,3532Ketchup Entertainment
2You're Next$6,153-54%8742$71$18,480,4218Lionsgate
3Pacific Rim$5,890-40%52-40$113$101,791,37214Warner Bros.
4Haute Cuisine$5,485-31%30-30$183$158,5794Weinstein Company
5The World's End$5,441-29%73-58$75$25,908,3618Focus
6The Wizard of Oz 3D$5,396-50%50-196$108$5,498,5774Warner Bros.
7In a World...$4,987-62%54-24$92$2,785,76410Roadside Attractions
8The Way, Way Back$3,120-47%63-68$50$21,428,45615Fox Searchlight
9The Spectacular Now$3,094-41%33-25$94$6,781,00311A24
10We Are What We Are (2013)$2,638-45%135$203$50,1483eOne Films US
11Salinger$2,251-22%16-5$141$578,0266Weinstein Company
12The Grandmaster$1,910-26%16-19$119$6,587,3618Weinstein Company
13Fruitvale Station$1,498-57%41-35$37$16,074,42214Weinstein Company
14Thanks for Sharing$1,219-50%16-49$76$1,033,7004Roadside Attractions
15Populaire$1,031-21%21-37$49$167,9366Weinstein Company
16The Wicker Man: The Final Cut$138-76%21$69$18,9683Rialto Pictures
17Cassadaga$38-39%3--$13$1,7171Archstone Distribution