'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Fri, Oct. 18 2013

Wide (1000+)

#TitleFri, Oct. 18 2013LocationsAvg.TotalWks.Dist.
1Gravity$9,016,073156%3,820160$2,360$148,552,2033Warner Bros.
2Carrie (2013)$6,515,486--3,157--$2,064$6,515,4861Sony / Screen Gems
3Captain Phillips$5,082,902153%3,0200$1,683$41,113,1372Sony / Columbia
4Escape Plan$3,398,330--2,883--$1,179$3,398,3301Lionsgate / Summit
5Cloudy with a Chance of Meatballs 2$2,541,006204%3,602-272$705$85,577,7744Sony / Columbia
6Prisoners$622,96197%2,160-695$288$55,817,1195Warner Bros.
7The Fifth Estate$589,301--1,769--$333$589,3011Disney / DreamWorks
8Runner Runner$519,92553%2,011-1015$259$16,431,2433Fox
9Insidious Chapter 2$465,366167%1,665-491$279$79,855,6076FilmDistrict
10Don Jon$385,35169%1,114-882$346$21,682,5184Relativity Media
11Rush (2013)$382,47556%1,197-933$320$23,744,6545Universal
12Machete Kills$350,01137%2,5380$138$5,549,2502Open Road

Limited (100 — 999)

#TitleFri, Oct. 18 2013LocationsAvg.TotalWks.Dist.
1Enough Said$510,560174%757151$674$9,498,0075Fox Searchlight
2I'm in Love with a Church Girl$349,849--457--$766$349,8491High Top Releasing
3Baggage Claim$308,922157%865-455$357$19,209,5774Fox Searchlight
4We're the Millers$221,076127%881-269$251$147,187,23711Warner Bros. / New Line
5Pulling Strings$146,184146%43810$334$4,701,9703Lionsgate / Pantelion
6Despicable Me 2$126,400224%395-39$320$363,381,63016Universal
7Instructions Not Included$126,200135%475-236$266$43,129,7508Lionsgate / Pantelion
8Lee Daniels' The Butler$111,43045%602-378$185$114,006,65710Weinstein Company
9Percy Jackson: Sea of Monsters$83,789182%350-54$239$66,705,69511Fox
10Grace Unplugged$76,39766%313-189$244$2,019,7353Roadside Attractions
11Romeo and Juliet (2013)$68,03760%4610$148$785,1102Relativity Media
12The Family (2013)$63,99313%483-567$132$36,144,0286Relativity Media
13Grown Ups 2$58,541--223-38$263$132,973,56415Sony / Columbia
14The Smurfs 2$52,712--242-26$218$70,484,16712Sony / Columbia
15The Wolverine$44,100140%207-20$213$131,970,18713Fox
17Turbo$31,845103%149-38$214$82,540,55114Fox / DreamWorks Animation
182 Guns$26,395113%135-31$196$75,508,49512Universal
19The Heat$25,158113%103-36$244$159,351,15617Fox
20The Inevitable Defeat of Mister and Pete$23,61138%1470$161$380,4162Lionsgate / Codeblack Films
21The Conjuring$12,94386%113-32$115$137,314,35214Warner Bros. / New Line

Platform (1 — 99)

#TitleFri, Oct. 18 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$273,882--19--$14,415$273,8821Fox Searchlight
2All Is Lost$24,946--6--$4,158$24,9461Roadside Attractions
3Elysium$17,198--93-47$185$92,429,64311Sony / TriStar
4A.C.O.D.$13,997--4224$333$89,3453The Film Arcade
5In a World...$10,985110%47-7$234$2,811,87711Roadside Attractions
6Battle of the Year$10,708--86-124$125$8,855,6715Sony / Screen Gems
7The Spectacular Now$7,105107%5421$132$6,796,10812A24
8Haute Cuisine$5,26936%21-9$251$175,8495Weinstein Company
9The World's End$4,81028%40-33$120$25,924,9209Focus
10Shahid$3,817--16--$239$3,8171UTV Motion Pictures
11Linsanity$3,705-55%9-7$412$214,9163Ketchup Entertainment
12Thanks for Sharing$2,383224%14-2$170$1,038,0465Roadside Attractions
13Torn$2,252--1--$2,252$2,2521The Film Collective
14We Are What We Are (2013)$1,9588%12-1$163$58,0944eOne Films US
15Fruitvale Station$1,421-16%20-21$71$16,080,47415Weinstein Company
16Populaire$1,34339%14-7$96$172,2507Weinstein Company
17The Wicker Man: The Final Cut$1,284296%31$428$21,0964Rialto Pictures
18The Grandmaster$786-30%9-7$87$6,591,3399Weinstein Company
19Cassadaga$126-42%30$42$1,9702Archstone Distribution