Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Oct. 23 2013

Wide (1000+)

#TitleWed, Oct. 23 2013LocationsAvg.TotalWks.Dist.
1Gravity$2,317,300-21%3,820160$607$177,237,1863Warner Bros.
2Captain Phillips$1,375,966-23%3,0200$456$56,944,5352Sony / Columbia
3Carrie (2013)$871,965-29%3,157--$276$19,277,9621Sony / Screen Gems
4Escape Plan$701,770-33%2,883--$243$12,448,6601Lionsgate / Summit
5Cloudy with a Chance of Meatballs 2$377,857-19%3,602-272$105$94,021,4264Sony / Columbia
6Prisoners$194,006-24%2,160-695$90$57,884,7055Warner Bros.
7Runner Runner$160,420-28%2,011-1015$80$18,121,8763Fox
8The Fifth Estate$142,932-24%1,769--$81$2,151,0941Disney / DreamWorks
9Machete Kills$131,002-23%2,5380$52$6,843,3872Open Road
10Don Jon$127,038-20%1,114-882$114$22,893,5034Relativity Media
11Rush (2013)$125,410-23%1,197-933$105$25,030,7495Universal
12Insidious: Chapter 2$84,429-12%1,665-491$51$81,163,1386FilmDistrict

Limited (100 — 999)

#TitleWed, Oct. 23 2013LocationsAvg.TotalWks.Dist.
1Enough Said$186,079-12%757151$246$11,292,2115Fox Searchlight
2We're the Millers$71,210-8%881-269$81$147,920,21811Warner Bros. / New Line
3Baggage Claim$63,008-20%865-455$73$20,217,4074Fox Searchlight
4I'm in Love with a Church Girl$51,618-23%457--$113$1,153,3691High Top Releasing
5Lee Daniels' The Butler$47,132-14%602-378$78$114,422,60110Weinstein Company
6Pulling Strings$32,549-27%43810$74$5,278,7843Lionsgate / Pantelion
7Instructions Not Included$29,772-24%475-236$63$43,645,6068Lionsgate / Pantelion
8Despicable Me 2$25,870-13%395-39$65$363,826,46516Universal
9The Family (2013)$24,738-20%483-567$51$36,372,6896Relativity Media
10Romeo and Juliet (2013)$21,164-4%4610$46$1,003,0652Relativity Media
11Percy Jackson: Sea of Monsters$15,110-21%350-54$43$66,975,82811Fox
12The Wolverine$14,563-16%207-20$70$132,125,95613Fox
13Grace Unplugged$14,267-21%313-189$46$2,226,3363Roadside Attractions
14Riddick$12,750-9%253-177$50$41,925,2057Universal
152 Guns$9,390-13%135-31$70$75,602,94512Universal
16The Inevitable Defeat of Mister and Pete$8,059-14%1470$55$466,3802Lionsgate / Codeblack Films
17The Heat$6,404-15%103-36$62$159,422,99017Fox
18Turbo$6,045-9%149-38$41$82,648,27914Fox / DreamWorks Animation
19The Conjuring$3,261-10%113-32$29$137,355,22314Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Oct. 23 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$83,358-2%19--$4,387$1,182,0951Fox Searchlight
2All Is Lost$11,7744%6--$1,962$128,0851Roadside Attractions
3In a World...$4,628-3%47-7$98$2,850,81011Roadside Attractions
4Haute Cuisine$3,2831%21-9$156$199,9875Weinstein Company
5The Spectacular Now$2,8533%5421$53$6,819,77112A24
6The World's End$2,62612%40-33$66$25,941,2789Focus
7Populaire$1,30216%14-7$93$178,2507Weinstein Company
8Linsanity$1,258-33%9-7$140$232,2553Ketchup Entertainment
9Thanks for Sharing$1,186-27%14-2$85$1,048,9375Roadside Attractions
10We Are What We Are (2013)$1,048-1%12-1$87$67,3234eOne Films US
11Torn$99315%1--$993$7,5361The Film Collective
12Fruitvale Station$942-7%20-21$47$16,089,41615Weinstein Company
13The Wicker Man: The Final Cut$2992%53$60$23,0374Rialto Pictures
14The Grandmaster$138-38%9-7$15$6,594,6689Weinstein Company