Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Oct. 24 2013

Wide (1000+)

#TitleThu, Oct. 24 2013LocationsAvg.TotalWks.Dist.
1Gravity$2,277,175-2%3,820160$596$179,514,3613Warner Bros.
2Captain Phillips$1,329,508-3%3,0200$440$58,274,0432Sony / Columbia
3Carrie (2013)$843,393-3%3,157--$267$20,121,3551Sony / Screen Gems
4Escape Plan$634,922-10%2,883--$220$13,083,5821Lionsgate / Summit
5Cloudy with a Chance of Meatballs 2$489,82830%3,602-272$136$94,511,2544Sony / Columbia
6Prisoners$174,357-10%2,160-695$81$58,059,0625Warner Bros.
7Runner Runner$137,544-14%2,011-1015$68$18,259,4203Fox
8The Fifth Estate$126,372-12%1,769--$71$2,277,4661Disney / DreamWorks
9Rush (2013)$125,0900%1,197-933$105$25,155,8395Universal
10Machete Kills$120,004-8%2,5380$47$6,963,3912Open Road
11Don Jon$112,120-12%1,114-882$101$23,005,6234Relativity Media
12Insidious: Chapter 2$90,2477%1,665-491$54$81,253,3856FilmDistrict

Limited (100 — 999)

#TitleThu, Oct. 24 2013LocationsAvg.TotalWks.Dist.
1Enough Said$173,881-7%757151$230$11,466,0925Fox Searchlight
2Baggage Claim$60,361-4%865-455$70$20,277,7684Fox Searchlight
3We're the Millers$59,015-17%881-269$67$147,979,23311Warner Bros. / New Line
4I'm in Love with a Church Girl$56,80310%457--$124$1,210,1721High Top Releasing
5Lee Daniels' The Butler$50,5027%602-378$84$114,473,10310Weinstein Company
6Romeo and Juliet (2013)$31,83050%4610$69$1,034,8952Relativity Media
7Despicable Me 2$31,79523%395-39$80$363,858,26016Universal
8Instructions Not Included$27,010-9%475-236$57$43,672,6168Lionsgate / Pantelion
9Pulling Strings$26,889-17%43810$61$5,305,6733Lionsgate / Pantelion
10The Family (2013)$24,063-3%483-567$50$36,396,7526Relativity Media
11Grace Unplugged$19,77739%313-189$63$2,246,1133Roadside Attractions
12Percy Jackson: Sea of Monsters$18,14620%350-54$52$66,993,97411Fox
13The Wolverine$15,3916%207-20$74$132,141,34713Fox
14Riddick$12,525-2%253-177$50$41,937,7307Universal
152 Guns$9,5151%135-31$70$75,612,46012Universal
16The Inevitable Defeat of Mister and Pete$7,246-10%1470$49$473,6262Lionsgate / Codeblack Films
17The Heat$6,8387%103-36$66$159,429,82817Fox
18Turbo$6,67110%149-38$45$82,654,95014Fox / DreamWorks Animation
19The Conjuring$4,44436%113-32$39$137,359,66714Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Oct. 24 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$77,848-7%19--$4,097$1,259,9431Fox Searchlight
2All Is Lost$10,102-14%6--$1,684$138,1871Roadside Attractions
3Linsanity$7,691511%9-7$855$239,9463Ketchup Entertainment
4In a World...$5,37516%47-7$114$2,856,18511Roadside Attractions
5The Spectacular Now$3,58426%5421$66$6,823,35512A24
6Haute Cuisine$3,4866%21-9$166$203,4735Weinstein Company
7The World's End$2,491-5%40-33$62$25,943,7699Focus
8Fruitvale Station$1,20127%20-21$60$16,090,61715Weinstein Company
9We Are What We Are (2013)$1,1237%12-1$94$68,4464eOne Films US
10Thanks for Sharing$858-28%14-2$61$1,049,7955Roadside Attractions
11Populaire$841-35%14-7$60$179,0917Weinstein Company
12Torn$772-22%1--$772$8,3081The Film Collective
13The Wicker Man: The Final Cut$43445%53$87$23,4714Rialto Pictures
14The Grandmaster$291111%9-7$32$6,594,9599Weinstein Company