'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Oct. 28 2013

Wide (1000+)

#TitleMon, Oct. 28 2013LocationsAvg.TotalWks.Dist.
1Jackass Presents: Bad Grandpa$2,804,645-65%3,336--$841$34,859,8221Paramount
2Gravity$1,502,304-70%3,707-113$405$201,152,0524Warner Bros.
3Captain Phillips$896,782-68%3,143123$285$70,812,8653Sony / Columbia
4The Counselor$647,990-63%3,044--$213$8,490,9201Fox
5Carrie (2013)$506,548-66%3,1570$160$26,616,6162Sony / Screen Gems
6Escape Plan$398,643-69%2,8830$138$18,040,4642Lionsgate / Summit
7Cloudy with a Chance of Meatballs 2$316,287-82%3,111-491$102$101,102,8665Sony / Columbia
8Prisoners$94,035-64%1,347-813$70$59,221,4366Warner Bros.
9The Fifth Estate$66,278-58%1,7690$37$2,914,6342Disney / DreamWorks
10Insidious: Chapter 2$56,258-69%1,229-436$46$82,189,9367FilmDistrict
11Machete Kills$49,204-46%1,253-1285$39$7,317,8633Open Road

Limited (100 — 999)

#TitleMon, Oct. 28 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$195,188-67%123104$1,587$3,589,4562Fox Searchlight
2Enough Said$139,661-64%83578$167$13,193,7576Fox Searchlight
3Rush (2013)$64,315-65%677-520$95$25,920,8496Universal
4Runner Runner$56,505-62%969-1042$58$18,876,0434Fox
5We're the Millers$56,135-59%786-95$71$148,617,81312Warner Bros. / New Line
6Don Jon$54,129-59%540-574$100$23,555,7515Relativity Media
7Baggage Claim$38,009-70%594-271$64$20,875,8235Fox Searchlight
8I'm in Love with a Church Girl$37,953-71%4581$83$1,754,4402High Top Releasing
9Lee Daniels' The Butler$26,830-61%444-158$60$114,769,65011Weinstein Company
10Despicable Me 2$26,555-76%379-16$70$364,275,18517Universal
11Instructions Not Included$18,994-81%301-174$63$43,975,2619Lionsgate / Pantelion
12Pulling Strings$18,841-82%315-123$60$5,593,4264Lionsgate / Pantelion
13Percy Jackson: Sea of Monsters$15,785-75%303-47$52$67,236,89912Fox
14The Family (2013)$9,741-58%218-265$45$36,495,2817Relativity Media
15The Wolverine$9,596-65%164-43$59$132,253,71514Fox
16Grace Unplugged$8,316-74%208-105$40$2,375,4074Roadside Attractions
18Turbo$4,957-80%108-41$46$82,734,65615Fox / DreamWorks Animation
19The Conjuring$2,207-64%100-13$22$137,389,47915Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 28 2013LocationsAvg.TotalWks.Dist.
1All Is Lost$52,533-64%8276$641$703,3202Roadside Attractions
2Romeo and Juliet (2013)$5,709-26%91-370$63$1,076,4173Relativity Media
3The Heat$2,737-65%80-23$34$159,472,02518Fox
4In a World...$1,949-69%32-15$61$2,881,05012Roadside Attractions
5The World's End$1,840-33%26-14$71$25,957,56910Focus
6The Inevitable Defeat of Mister and Pete$1,655-63%49-98$34$489,0033Lionsgate / Codeblack Films
7The Wicker Man: The Final Cut$1,188-57%149$85$32,9455Rialto Pictures
8We Are What We Are (2013)$1,105-55%175$65$77,7385eOne Films US
9Long Shot: The Kevin Laue Story (2013 re-issue)$1,020-36%1--$1,020$8,0261Cinepix
10Haute Cuisine$1,005-62%14-7$72$213,0776Weinstein Company
11The Spectacular Now$993-58%24-30$41$6,831,52513A24
12Thanks for Sharing$975-58%11-3$89$1,060,2146Roadside Attractions
13Fruitvale Station$757-43%16-4$47$16,096,25816Weinstein Company
14Linsanity$692-81%8-1$87$253,4844Ketchup Entertainment