Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, Nov. 12 2013

Wide (1000+)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1Thor: The Dark World$5,244,111-50%3,841--$1,365$101,399,1461Disney
2Last Vegas$1,162,711-25%3,08217$377$36,179,3772CBS Films
3Jackass Presents: Bad Grandpa$870,445-41%3,187-158$273$81,120,0543Paramount
4Ender's Game$740,614-53%3,4070$217$46,327,0192Lionsgate / Summit
5Gravity$663,168-46%2,720-304$244$233,142,2056Warner Bros.
612 Years a Slave$652,564-42%1,144734$570$19,201,4984Fox Searchlight
7Captain Phillips$513,930-40%2,646-375$194$92,257,7735Sony / Columbia
8Free Birds$453,075-82%3,7360$121$33,168,1982Relativity Media
9About Time$450,050-29%1,2001025$375$7,355,6782Universal
10Cloudy with a Chance of Meatballs 2$117,339-85%1,836-594$64$110,875,0737Sony / Columbia
11Escape Plan$100,530-19%1,049-917$96$23,432,7344Lionsgate / Summit
12Carrie (2013)$100,116-37%1,512-740$66$34,308,7834Sony / Screen Gems
13The Counselor$94,459-26%1,022-2022$92$16,082,4903Fox

Limited (100 — 999)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1All Is Lost$117,566-30%399269$295$3,084,8034Roadside Attractions
2Enough Said$58,112-26%429-233$135$15,975,8238Fox Searchlight
3We're the Millers$28,286-25%358-197$79$149,747,89614Warner Bros. / New Line
4Despicable Me 2$26,350-73%3101$85$365,477,62019Universal
5Machete Kills$22,367103%212-51$106$7,982,5595Open Road
6Prisoners$21,536-6%225-240$96$60,313,5798Warner Bros.
7Lee Daniels' The Butler$18,205-25%214-98$85$115,342,73913Weinstein Company
8Rush (2013)$13,940-29%164-139$85$26,784,9548Universal
9Diana$13,115-6%10062$131$220,5622eOne Films US
10Percy Jackson: Sea of Monsters$9,560-75%216-35$44$67,755,42614Fox
11Insidious: Chapter 2$7,905-53%229-324$35$83,075,2869FilmDistrict
12Baggage Claim$5,810-52%135-159$43$21,401,8877Fox Searchlight
13Runner Runner$4,587-25%119-118$39$19,252,8046Fox

Platform (1 — 99)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$62,418-29%3526$1,783$1,143,5922Focus
2Don Jon$15,207-8%92-89$165$24,109,6637Relativity Media
3The Book Thief$7,183-51%4--$1,796$126,9841Fox
4Pulling Strings$4,173-48%76-33$55$5,794,5796Lionsgate / Pantelion
5The Wolverine$3,853-53%77-42$50$132,437,00516Fox
6Romeo and Juliet (2013)$3,805691%21-1$181$1,129,0915Relativity Media
7I'm in Love with a Church Girl$3,681-63%74-169$50$2,179,4954High Top Releasing
8Instructions Not Included$3,188-46%52-84$61$44,204,06211Lionsgate / Pantelion
9Turbo$2,755-78%62-7$44$82,887,19617Fox / DreamWorks Animation
10The Family (2013)$2,526-36%57-30$44$36,629,4879Relativity Media
11Reaching for the Moon$1,734-25%2--$867$18,6151Wolfe Releasing
12Grace Unplugged$1,060-62%37-44$29$2,484,8056Roadside Attractions
13In a World...$1,034-27%18-4$57$2,929,78514Roadside Attractions
14The Heat$802-22%28-14$29$159,534,13420Fox
15Big Sur$719-13%5-8$144$31,3992Ketchup Entertainment
16The World's End$611-42%9-7$68$25,984,20312Focus
17The Spectacular Now$562-23%12-6$47$6,847,64015A24
18Long Shot: The Kevin Laue Story (2013 re-issue)$249-78%32$83$23,9923Cinepix
19Linsanity$158-90%3-1$53$270,6476Ketchup Entertainment
20The Wicker Man: The Final Cut$142-11%1-4$142$52,8467Rialto Pictures