Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Mon, Nov. 18 2013

Wide (1000+)

#TitleMon, Nov. 18 2013LocationsAvg.TotalWks.Dist.
1The Best Man Holiday$2,428,795-66%2,024--$1,200$32,536,3501Universal
2Thor: The Dark World$2,209,623-76%3,8410$575$147,306,7532Disney
3Last Vegas$673,330-67%3,237155$208$47,205,8573CBS Films
4Jackass Presents: Bad Grandpa$526,920-70%3,1903$165$90,480,0944Paramount
5Gravity$424,169-71%2,560-160$166$240,803,8797Warner Bros.
612 Years a Slave$412,646-65%1,411267$292$25,266,1375Fox Searchlight
7Ender's Game$407,264-73%3,236-171$126$54,001,1853Lionsgate / Summit
8Captain Phillips$317,697-69%2,626-20$121$97,820,3736Sony / Columbia
9Free Birds$292,922-88%3,510-226$83$42,317,2783Relativity Media
10About Time$262,400-66%1,28080$205$11,708,6733Universal
11Cloudy with a Chance of Meatballs 2$83,361-86%1,645-191$51$113,125,4188Sony / Columbia

Limited (100 — 999)

#TitleMon, Nov. 18 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$153,459-67%184149$834$3,165,7543Focus
2All Is Lost$83,342-64%48384$173$4,302,7075Roadside Attractions
3Escape Plan$47,114-69%687-362$69$24,170,4195Lionsgate / Summit
4Carrie (2013)$44,643-65%933-579$48$35,075,7605Sony / Screen Gems
5The Counselor$36,951-59%481-541$77$16,621,6354Fox
6Enough Said$33,915-70%393-36$86$16,619,1659Fox Searchlight
7Despicable Me 2$22,875-79%305-5$75$365,966,39520Universal
8Prisoners$21,100-65%355130$59$60,604,8289Warner Bros.
9We're the Millers$16,852-67%303-55$56$150,041,11415Warner Bros. / New Line
10Rush (2013)$9,825-55%131-33$75$26,913,5349Universal
11Lee Daniels' The Butler$8,948-65%176-38$51$115,481,43014Weinstein Company
12Percy Jackson: Sea of Monsters$8,201-80%215-1$38$67,932,88415Fox
13Insidious: Chapter 2$6,199-67%167-62$37$83,191,18110FilmDistrict
14Baggage Claim$2,985-71%108-27$28$21,471,9518Fox Searchlight

Platform (1 — 99)

#TitleMon, Nov. 18 2013LocationsAvg.TotalWks.Dist.
1The Book Thief$29,816-76%2925$1,028$593,8662Fox
2Nebraska$12,011-73%4--$3,003$152,4121Paramount Vantage
3Don Jon$7,564-52%48-44$158$24,202,1058Relativity Media
4I'm in Love with a Church Girl$6,364-79%55-19$116$2,310,5865High Top Releasing
5Diana$5,635-65%83-17$68$303,7683eOne Films US
6The Wolverine$2,915-69%65-12$45$132,484,75817Fox
7Runner Runner$2,893-50%76-43$38$19,288,1147Fox
8Pulling Strings$2,760-77%760$36$5,834,6887Lionsgate / Pantelion
9Instructions Not Included$2,083-81%47-5$44$44,241,44512Lionsgate / Pantelion
10Turbo$1,839-85%53-9$35$82,931,91618Fox / DreamWorks Animation
11The Family (2013)$1,516-57%30-27$51$36,650,16110Relativity Media
12In a World...$894-77%9-9$99$2,945,35515Roadside Attractions
13Grace Unplugged$732-72%29-8$25$2,498,8977Roadside Attractions
14The Heat$660-64%27-1$24$159,545,81721Fox
15Romeo and Juliet (2013)$628-58%298$22$1,143,2386Relativity Media
16Reaching for the Moon$560-81%20$280$32,2242Wolfe Releasing
17The World's End$292-68%8-1$37$25,990,02513Focus
18The Spectacular Now$278-4%8-4$35$6,850,29116A24
19Long Shot: The Kevin Laue Story (2013 re-issue)$266-63%2-1$133$28,7154Cinepix
20Big Sur$82-60%1-4$82$33,7033Ketchup Entertainment