Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Nov. 19 2013

Wide (1000+)

#TitleTue, Nov. 19 2013LocationsAvg.TotalWks.Dist.
1Thor: The Dark World$2,729,80824%3,8410$711$150,036,5612Disney
2The Best Man Holiday$2,256,760-7%2,024--$1,115$34,793,1101Universal
3Last Vegas$954,09042%3,237155$295$48,159,9473CBS Films
4Jackass Presents: Bad Grandpa$624,47319%3,1903$196$91,104,5674Paramount
5Gravity$553,05230%2,560-160$216$241,356,9317Warner Bros.
612 Years a Slave$530,37329%1,411267$376$25,796,5105Fox Searchlight
7Ender's Game$506,74624%3,236-171$157$54,507,9313Lionsgate / Summit
8Captain Phillips$432,23436%2,626-20$165$98,252,6076Sony / Columbia
9Free Birds$372,43727%3,510-226$106$42,689,7153Relativity Media
10About Time$371,36542%1,28080$290$12,080,0383Universal
11Cloudy with a Chance of Meatballs 2$87,9986%1,645-191$53$113,213,4168Sony / Columbia

Limited (100 — 999)

#TitleTue, Nov. 19 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$181,79118%184149$988$3,347,5453Focus
2All Is Lost$104,66426%48384$217$4,407,3715Roadside Attractions
3Escape Plan$75,01759%687-362$109$24,245,4365Lionsgate / Summit
4Carrie (2013)$51,93716%933-579$56$35,127,6975Sony / Screen Gems
5The Counselor$48,62432%481-541$101$16,670,2594Fox
6Enough Said$45,46934%393-36$116$16,664,6349Fox Searchlight
7Prisoners$29,55140%355130$83$60,634,3799Warner Bros.
8Despicable Me 2$24,3857%305-5$80$365,990,78020Universal
9We're the Millers$19,14314%303-55$63$150,060,25715Warner Bros. / New Line
10Rush (2013)$12,44527%131-33$95$26,925,9799Universal
11Lee Daniels' The Butler$11,89033%176-38$68$115,493,32014Weinstein Company
12Percy Jackson: Sea of Monsters$8,5995%215-1$40$67,941,48315Fox
13Insidious: Chapter 2$6,4544%167-62$39$83,197,63510FilmDistrict
14Baggage Claim$3,47516%108-27$32$21,475,4268Fox Searchlight

Platform (1 — 99)

#TitleTue, Nov. 19 2013LocationsAvg.TotalWks.Dist.
1The Book Thief$39,15931%2925$1,350$633,0252Fox
2Nebraska$12,8907%4--$3,223$165,3021Paramount Vantage
3Don Jon$9,76629%48-44$203$24,211,8718Relativity Media
4Diana$8,33748%83-17$100$312,1053eOne Films US
5I'm in Love with a Church Girl$5,999-6%55-19$109$2,316,5855High Top Releasing
6Runner Runner$3,79931%76-43$50$19,291,9137Fox
7The Wolverine$3,23611%65-12$50$132,487,99417Fox
8Pulling Strings$3,09012%760$41$5,837,7787Lionsgate / Pantelion
9Instructions Not Included$2,50020%47-5$53$44,243,94512Lionsgate / Pantelion
10Linsanity$2,330--1-2$2,330$282,4867Ketchup Entertainment
11The Family (2013)$2,20545%30-27$74$36,652,36610Relativity Media
12Romeo and Juliet (2013)$2,185248%298$75$1,145,4236Relativity Media
13Turbo$1,9536%53-9$37$82,933,86918Fox / DreamWorks Animation
14Reaching for the Moon$1,512170%20$756$33,7362Wolfe Releasing
15In a World...$98510%9-9$109$2,946,34015Roadside Attractions
16Grace Unplugged$92226%29-8$32$2,499,8197Roadside Attractions
17The Heat$88234%27-1$33$159,546,69921Fox
18The World's End$49068%8-1$61$25,990,51513Focus
19Big Sur$215162%1-4$215$33,9183Ketchup Entertainment
20The Spectacular Now$155-44%8-4$19$6,850,44616A24
21Long Shot: The Kevin Laue Story (2013 re-issue)$101-62%1-2$101$28,8164Cinepix