Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Wed, Nov. 27 2013

Wide (1000+)

#TitleWed, Nov. 27 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$20,808,11030%4,163--$4,998$207,164,4271Lionsgate
2Frozen (2013)$15,161,24929212%3,742--$4,052$15,504,0881Disney
3Thor: The Dark World$2,346,35921%3,286-555$714$173,565,6443Disney
4Homefront$1,425,112--2,570--$555$1,425,1120Open Road
5Delivery Man$1,306,75219%3,036--$430$11,083,0601Disney / DreamWorks
6The Best Man Holiday$1,222,72521%1,785-239$685$53,532,1802Universal
7Free Birds$778,683-16%2,287-1223$340$51,057,5914Relativity Media
8The Book Thief$725,785775%1,2341205$588$2,181,9623Fox
9Gravity$454,4505%1,016-1544$447$246,631,4918Warner Bros.
10Last Vegas$446,732-23%1,963-1274$228$55,343,8084CBS Films
11Black Nativity$436,940--1,516--$288$436,9400Fox Searchlight
12Jackass Presents: Bad Grandpa$394,191-11%1,619-1571$243$96,641,5445Paramount
1312 Years a Slave$356,606-8%1,165-246$306$30,474,7526Fox Searchlight

Limited (100 — 999)

#TitleWed, Nov. 27 2013LocationsAvg.TotalWks.Dist.
1Philomena$376,0972992%753--$499$529,8061Weinstein Company
2Dallas Buyers Club$364,67614%690506$529$7,315,1544Focus
3Ender's Game$221,302-28%843-2393$263$57,960,1664Lionsgate / Summit
4Oldboy (2013)$212,852--583--$365$212,8520FilmDistrict
5Captain Phillips$200,505-21%807-1819$248$101,341,4797Sony / Columbia
6Cloudy with a Chance of Meatballs 2$87,460-44%707-938$124$114,604,1369Sony / Columbia
7Nebraska$81,449158%10298$799$657,9382Paramount Vantage
8Despicable Me 2$78,59040%271-34$290$366,553,02521Universal
9About Time$72,820-60%376-904$194$14,210,1834Universal
10All Is Lost$25,422-47%349-134$73$5,056,2196Roadside Attractions
11Percy Jackson: Sea of Monsters$23,89227%163-52$147$68,120,30816Fox
12Gori Tere Pyaar Mein$22,915-6%112--$205$261,1971Reliance Entertainment
13We're the Millers$19,07319%164-139$116$150,256,78616Warner Bros. / New Line
14Enough Said$19,028-28%121-272$157$17,057,15610Fox Searchlight
15Prisoners$16,750-19%203-152$83$60,856,78010Warner Bros.
16Insidious: Chapter 2$16,4373%140-27$117$83,358,18811FilmDistrict
17The Family (2013)$9,594-5%130100$74$36,747,56911Relativity Media
18Escape Plan$8,488-57%141-546$60$24,500,1616Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Nov. 27 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$10,4123%6821$153$44,334,40713Lionsgate / Pantelion
2Lee Daniels' The Butler$6,587-28%71-105$93$115,593,30415Weinstein Company
3The Counselor$5,307-52%78-403$68$16,821,7095Fox
4Don Jon$4,550-18%36-12$126$24,271,4299Relativity Media
5Baggage Claim$2,30414%42-66$55$21,510,3659Fox Searchlight
6Runner Runner$1,038-13%23-53$45$19,306,9518Fox
7In a World...$96858%90$108$2,956,84016Roadside Attractions
8The World's End$8263%6-2$138$25,998,19514Focus
9Romeo and Juliet (2013)$595-72%12-17$50$1,157,1127Relativity Media
10Grace Unplugged$40848%10-19$41$2,506,3098Roadside Attractions
11Diana$345-81%26-57$13$334,8294eOne Films US
12Linsanity$62--10$62$284,3948Ketchup Entertainment
13Big Sur$12-90%10$12$34,6094Ketchup Entertainment