Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, Nov. 29 2013

Wide (1000+)

#TitleFri, Nov. 29 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$31,570,448111%4,1630$7,584$253,686,5042Lionsgate
2Frozen (2013)$26,840,236143%3,7423741$7,173$53,382,1362Disney
3Thor: The Dark World$4,477,422118%3,286-427$1,363$180,097,2124Disney
4The Best Man Holiday$3,373,905144%1,717-324$1,965$58,289,4603Universal
5Delivery Man$2,736,52590%3,0360$901$15,257,0672Disney / DreamWorks
6Homefront$2,632,10188%2,570--$1,024$5,457,2791Open Road
7The Book Thief$1,901,112132%1,2341164$1,541$4,901,1714Fox
8Black Nativity$1,559,704132%1,516--$1,029$2,669,8971Fox Searchlight
9Last Vegas$1,097,73795%1,854-1072$592$57,003,8845CBS Films
10Gravity$1,074,976110%1,016-829$1,058$248,217,8379Warner Bros.
1112 Years a Slave$901,375140%1,165-309$774$31,751,5797Fox Searchlight
12Free Birds$840,930125%2,287-784$368$52,272,6615Relativity Media
13Jackass Presents: Bad Grandpa$726,44795%1,503-1122$483$97,739,6566Paramount

Limited (100 — 999)

#TitleFri, Nov. 29 2013LocationsAvg.TotalWks.Dist.
1Philomena$1,332,828209%835831$1,596$2,294,2462Weinstein Company
2Dallas Buyers Club$1,015,246165%69630$1,459$8,713,7745Focus
3Ender's Game$515,819150%843-1192$612$58,682,2715Lionsgate / Summit
4Captain Phillips$499,397113%807-849$619$102,075,3488Sony / Columbia
5Oldboy (2013)$338,31183%583--$580$735,5941FilmDistrict
6Nebraska$281,335211%10274$2,758$1,029,7013Paramount Vantage
7Cloudy with a Chance of Meatballs 2$153,081258%707-414$217$114,799,94910Sony / Columbia
8About Time$145,64083%331-719$440$14,435,2635Universal
9Despicable Me 2$135,555245%271-24$500$366,727,87522Universal
10All Is Lost$70,695194%154-193$459$5,183,5887Roadside Attractions
11Enough Said$46,173182%121-112$382$17,119,70811Fox Searchlight
12Percy Jackson: Sea of Monsters$42,612245%163-22$261$68,175,27217Fox
13We're the Millers$36,060138%164-31$220$150,307,99517Warner Bros. / New Line
14Prisoners$32,981146%203-52$162$60,903,16111Warner Bros.
15Insidious: Chapter 2$32,096188%140-45$229$83,401,41112FilmDistrict
16The Family (2013)$19,321137%1304$149$36,775,03812Relativity Media
17Escape Plan$17,476123%141-126$124$24,525,4747Lionsgate / Summit

Platform (1 — 99)

#TitleFri, Nov. 29 2013LocationsAvg.TotalWks.Dist.
1Mandela: Long Walk to Freedom$30,700--4--$7,675$30,7001Weinstein Company
2Instructions Not Included$22,029211%68-12$324$44,363,53014Lionsgate / Pantelion
3Gori Tere Pyaar Mein$16,6116%56-56$297$293,5032Reliance Entertainment
4Lee Daniels' The Butler$15,881176%71-53$224$115,614,94416Weinstein Company
5The Counselor$10,991123%78-51$141$16,837,6296Fox
6Don Jon$7,66277%26-10$295$24,283,41410Relativity Media
7Reaching for the Moon$1,938--43$485$41,0284Wolfe Releasing
8In a World...$1,853181%5-4$371$2,959,35317Roadside Attractions
9Runner Runner$1,721110%23-15$75$19,309,4939Fox
10The World's End$1,42658%60$238$26,000,52115Focus
11Contempt (2013 re-issue)$206--1--$206$32,51113Rialto Pictures
12Grace Unplugged$18416%4-6$46$2,506,6529Roadside Attractions
13Romeo and Juliet (2013)$158-96%120$13$1,160,8198Relativity Media
14Linsanity$13743%3--$46$284,6279Ketchup Entertainment
15Big Sur$47--21$24$34,6565Ketchup Entertainment