'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Dec. 1 2013

Wide (1000+)

#TitleSun, Dec. 1 2013LocationsAvg.TotalWks.Dist.
1Frozen (2013)$15,207,908-40%3,7423741$4,064$93,933,2262Disney
2The Hunger Games: Catching Fire$14,207,894-50%4,1630$3,413$296,295,6572Lionsgate
3Thor: The Dark World$2,146,186-52%3,286-427$653$186,705,0864Disney
4Homefront$1,572,101-42%2,570--$612$9,740,4191Open Road
5The Best Man Holiday$1,459,450-56%1,717-324$850$63,088,4753Universal
6Delivery Man$1,323,014-52%3,0360$436$19,356,3832Disney / DreamWorks
7The Book Thief$1,075,101-43%1,2341164$871$7,864,9204Fox
8Black Nativity$618,845-58%1,516--$408$4,779,7231Fox Searchlight
9Last Vegas$513,145-53%1,854-1072$277$58,598,6725CBS Films
1012 Years a Slave$488,496-47%1,165-309$419$33,155,2427Fox Searchlight
11Gravity$471,382-53%1,016-829$464$249,699,0499Warner Bros.
12Free Birds$353,768-45%2,287-784$155$53,266,9095Relativity Media
13Jackass Presents: Bad Grandpa$299,630-60%1,503-1122$199$98,779,6296Paramount

Limited (100 — 999)

#TitleSun, Dec. 1 2013LocationsAvg.TotalWks.Dist.
1Philomena$899,601-38%835831$1,077$4,637,4192Weinstein Company
2Dallas Buyers Club$522,175-47%69630$750$10,215,7045Focus
3Oldboy (2013)$220,698-32%583--$379$1,282,6651FilmDistrict
4Ender's Game$220,596-54%843-1192$262$59,381,2305Lionsgate / Summit
5Captain Phillips$197,234-56%807-849$244$102,723,9558Sony / Columbia
6Nebraska$169,854-39%10274$1,665$1,479,3313Paramount Vantage
7Cloudy with a Chance of Meatballs 2$87,813-40%707-414$124$115,033,80910Sony / Columbia
8About Time$79,445-47%331-719$240$14,663,6585Universal
9Despicable Me 2$67,750-50%271-24$250$366,932,48022Universal
10All Is Lost$46,573-39%154-193$302$5,306,1457Roadside Attractions
11Enough Said$24,926-50%121-112$206$17,194,87611Fox Searchlight
12Percy Jackson: Sea of Monsters$21,942-48%163-22$135$68,239,40117Fox
13Prisoners$21,074-45%203-52$104$60,962,87811Warner Bros.
14We're the Millers$19,543-53%164-31$119$150,368,97117Warner Bros. / New Line
15Insidious: Chapter 2$18,391-53%140-45$131$83,458,69212FilmDistrict
16The Family (2013)$12,907-41%1304$99$36,809,72612Relativity Media
17Escape Plan$10,235-49%141-126$73$24,555,7597Lionsgate / Summit

Platform (1 — 99)

#TitleSun, Dec. 1 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$18,017-30%68-12$265$44,407,42114Lionsgate / Pantelion
2Mandela: Long Walk to Freedom$16,913-54%4--$4,228$84,2831Weinstein Company
3Gori Tere Pyaar Mein$11,467-45%56-56$205$325,8842Reliance Entertainment
4Lee Daniels' The Butler$8,660-51%71-53$122$115,641,17716Weinstein Company
5The Counselor$7,213-40%78-51$92$16,856,8986Fox
6Don Jon$6,703-14%26-10$258$24,297,89310Relativity Media
7In a World...$1,349-27%5-4$270$2,962,54217Roadside Attractions
8Runner Runner$1,260-27%23-15$55$19,312,4809Fox
9Reaching for the Moon$1,240-21%4-6$310$43,8384Wolfe Releasing
10The World's End$1,092-29%60$182$26,003,14915Focus
11Contempt (2013 re-issue)$47693%1--$476$33,23313Rialto Pictures
12Grace Unplugged$25427%4-6$64$2,507,1069Roadside Attractions
13Linsanity$180-59%32$60$285,2479Ketchup Entertainment
14Big Sur$8468%21$42$34,7905Ketchup Entertainment
15Romeo and Juliet (2013)$49-78%120$4$1,161,0898Relativity Media