Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Mon, Dec. 2 2013

Wide (1000+)

#TitleMon, Dec. 2 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$3,402,550-76%4,1630$817$299,698,2072Lionsgate
2Frozen (2013)$2,504,648-84%3,7423741$669$96,437,8742Disney
3Thor: The Dark World$531,201-75%3,286-427$162$187,236,2874Disney
4Homefront$503,072-68%2,570--$196$10,243,4911Open Road
5The Best Man Holiday$411,225-72%1,717-324$240$63,499,7003Universal
6Delivery Man$370,330-72%3,0360$122$19,726,7132Disney / DreamWorks
7The Book Thief$350,296-67%1,2341164$284$8,215,2164Fox
8Last Vegas$166,745-68%1,854-1072$90$58,765,4175CBS Films
9Black Nativity$162,975-74%1,516--$108$4,942,6981Fox Searchlight
1012 Years a Slave$158,756-68%1,165-309$136$33,313,9987Fox Searchlight
11Gravity$136,290-71%1,016-829$134$249,835,3399Warner Bros.
12Jackass Presents: Bad Grandpa$104,949-65%1,503-1122$70$98,884,5786Paramount
13Free Birds$63,680-82%2,287-784$28$53,330,5895Relativity Media

Limited (100 — 999)

#TitleMon, Dec. 2 2013LocationsAvg.TotalWks.Dist.
1Philomena$297,245-67%835831$356$4,934,6642Weinstein Company
2Dallas Buyers Club$160,362-69%69630$230$10,376,0665Focus
3Oldboy (2013)$92,029-58%583--$158$1,374,6941FilmDistrict
4Ender's Game$61,568-72%843-1192$73$59,442,7985Lionsgate / Summit
5Captain Phillips$60,299-69%807-849$75$102,784,2548Sony / Columbia
6Nebraska$55,154-68%10274$541$1,534,4853Paramount Vantage
7About Time$24,665-69%331-719$75$14,688,3235Universal
8Cloudy with a Chance of Meatballs 2$23,670-73%707-414$33$115,057,47910Sony / Columbia
9All Is Lost$17,854-62%154-193$116$5,323,9997Roadside Attractions
10Despicable Me 2$14,785-78%271-24$55$366,947,26522Universal
11Prisoners$9,251-56%203-52$46$60,972,12911Warner Bros.
12Enough Said$7,350-71%121-112$61$17,202,22611Fox Searchlight
13We're the Millers$6,058-69%164-31$37$150,375,02917Warner Bros. / New Line
14Insidious: Chapter 2$5,604-70%140-45$40$83,464,29612FilmDistrict
15The Family (2013)$4,838-63%1304$37$36,814,56412Relativity Media
16Percy Jackson: Sea of Monsters$4,680-79%163-22$29$68,244,08117Fox
17Escape Plan$3,283-68%141-126$23$24,559,0427Lionsgate / Summit

Platform (1 — 99)

#TitleMon, Dec. 2 2013LocationsAvg.TotalWks.Dist.
1Mandela: Long Walk to Freedom$4,984-71%4--$1,246$89,2671Weinstein Company
2Lee Daniels' The Butler$4,556-47%71-53$64$115,645,73316Weinstein Company
3Instructions Not Included$3,445-81%68-12$51$44,410,86614Lionsgate / Pantelion
4The Counselor$2,596-64%78-51$33$16,859,4946Fox
5Gori Tere Pyaar Mein$2,286-80%56-56$41$328,1702Reliance Entertainment
6Don Jon$1,748-74%26-10$67$24,299,64110Relativity Media
7Romeo and Juliet (2013)$1,4652890%120$122$1,162,5548Relativity Media
8Runner Runner$566-55%23-15$25$19,313,0469Fox
9Linsanity$552207%3--$184$285,7999Ketchup Entertainment
10In a World...$392-71%5-4$78$2,962,93417Roadside Attractions
11Reaching for the Moon$375-70%43$94$44,2134Wolfe Releasing
12The World's End$335-69%60$56$26,003,48415Focus
13Contempt (2013 re-issue)$289-39%1--$289$33,52213Rialto Pictures
14Big Sur$44-48%21$22$34,8345Ketchup Entertainment