Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Tue, Dec. 3 2013

Wide (1000+)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$4,009,95518%4,1630$963$303,708,1622Lionsgate
2Frozen (2013)$2,500,5370%3,7423741$668$98,938,4112Disney
3Homefront$701,37039%2,570--$273$10,944,8611Open Road
4Thor: The Dark World$655,34523%3,286-427$199$187,891,6324Disney
5Delivery Man$512,49938%3,0360$169$20,239,2122Disney / DreamWorks
6The Book Thief$460,37931%1,2341164$373$8,675,5954Fox
7The Best Man Holiday$430,1055%1,717-324$250$63,929,8053Universal
8Last Vegas$214,78529%1,854-1072$116$58,980,2025CBS Films
912 Years a Slave$201,27727%1,165-309$173$33,515,2757Fox Searchlight
10Black Nativity$190,03417%1,516--$125$5,132,7321Fox Searchlight
11Gravity$165,63622%1,016-829$163$250,000,9759Warner Bros.
12Jackass Presents: Bad Grandpa$116,63911%1,503-1122$78$99,001,2176Paramount
13Free Birds$44,688-30%2,287-784$20$53,375,2775Relativity Media

Limited (100 — 999)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1Philomena$394,42733%835831$472$5,329,0912Weinstein Company
2Dallas Buyers Club$202,37826%69630$291$10,578,4445Focus
3Oldboy (2013)$111,74621%583--$192$1,486,4401FilmDistrict
4Captain Phillips$73,14821%807-849$91$102,857,4028Sony / Columbia
5Nebraska$68,54024%10274$672$1,603,0253Paramount Vantage
6Ender's Game$68,17411%843-1192$81$59,510,9725Lionsgate / Summit
7About Time$36,29047%331-719$110$14,724,6135Universal
8All Is Lost$21,17219%154-193$137$5,345,1717Roadside Attractions
9Cloudy with a Chance of Meatballs 2$17,849-25%707-414$25$115,075,32810Sony / Columbia
10Despicable Me 2$13,605-8%271-24$50$366,960,87022Universal
11Prisoners$11,58125%203-52$57$60,983,71011Warner Bros.
12Enough Said$8,52716%121-112$70$17,210,75311Fox Searchlight
13We're the Millers$6,85613%164-31$42$150,381,88517Warner Bros. / New Line
14The Family (2013)$6,14627%1304$47$36,820,71012Relativity Media
15Escape Plan$5,67173%141-126$40$24,564,7137Lionsgate / Summit
16Percy Jackson: Sea of Monsters$5,54418%163-22$34$68,249,62517Fox
17Insidious: Chapter 2$5,512-2%140-45$39$83,469,80812FilmDistrict

Platform (1 — 99)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1Gori Tere Pyaar Mein$4,888114%56-56$87$333,0582Reliance Entertainment
2Mandela: Long Walk to Freedom$4,398-12%4--$1,100$93,6651Weinstein Company
3The Counselor$4,19662%78-51$54$16,863,6906Fox
4Lee Daniels' The Butler$3,926-14%71-53$55$115,649,65916Weinstein Company
5Instructions Not Included$3,83511%68-12$56$44,414,70114Lionsgate / Pantelion
6Don Jon$3,00372%26-10$116$24,302,64410Relativity Media
7Linsanity$2,240306%3--$747$288,0399Ketchup Entertainment
8In a World...$63161%5-4$126$2,963,56517Roadside Attractions
9The World's End$52356%60$87$26,004,00715Focus
10Runner Runner$463-18%23-15$20$19,313,5099Fox
11Reaching for the Moon$316-16%43$79$44,5294Wolfe Releasing
12Contempt (2013 re-issue)$123-57%1--$123$33,64513Rialto Pictures
13Big Sur$5423%21$27$34,8885Ketchup Entertainment
14Romeo and Juliet (2013)$31-98%120$3$1,162,5858Relativity Media
15Grace Unplugged$29--4-6$7$2,507,1359Roadside Attractions