'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Dec. 3 2013

Wide (1000+)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$4,009,95518%4,1630$963$303,708,1622Lionsgate
2Frozen (2013)$2,500,5370%3,7423741$668$98,938,4112Disney
3Homefront$701,37039%2,570--$273$10,944,8611Open Road
4Thor: The Dark World$655,34523%3,286-427$199$187,891,6324Disney
5Delivery Man$512,49938%3,0360$169$20,239,2122Disney / DreamWorks
6The Book Thief$460,37931%1,2341164$373$8,675,5954Fox
7The Best Man Holiday$430,1055%1,717-324$250$63,929,8053Universal
8Last Vegas$214,78529%1,854-1072$116$58,980,2025CBS Films
912 Years a Slave$201,27727%1,165-309$173$33,515,2757Fox Searchlight
10Black Nativity$190,03417%1,516--$125$5,132,7321Fox Searchlight
11Gravity$165,63622%1,016-829$163$250,000,9759Warner Bros.
12Jackass Presents: Bad Grandpa$116,63911%1,503-1122$78$99,001,2176Paramount
13Free Birds$44,688-30%2,287-784$20$53,375,2775Relativity Media

Limited (100 — 999)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1Philomena$394,42733%835831$472$5,329,0912Weinstein Company
2Dallas Buyers Club$202,37826%69630$291$10,578,4445Focus
3Oldboy (2013)$111,74621%583--$192$1,486,4401FilmDistrict
4Captain Phillips$73,14821%807-849$91$102,857,4028Sony / Columbia
5Nebraska$68,54024%10274$672$1,603,0253Paramount Vantage
6Ender's Game$68,17411%843-1192$81$59,510,9725Lionsgate / Summit
7About Time$36,29047%331-719$110$14,724,6135Universal
8All Is Lost$21,17219%154-193$137$5,345,1717Roadside Attractions
9Cloudy with a Chance of Meatballs 2$17,849-25%707-414$25$115,075,32810Sony / Columbia
10Despicable Me 2$13,605-8%271-24$50$366,960,87022Universal
11Prisoners$11,58125%203-52$57$60,983,71011Warner Bros.
12Enough Said$8,52716%121-112$70$17,210,75311Fox Searchlight
13We're the Millers$6,85613%164-31$42$150,381,88517Warner Bros. / New Line
14The Family (2013)$6,14627%1304$47$36,820,71012Relativity Media
15Escape Plan$5,67173%141-126$40$24,564,7137Lionsgate / Summit
16Percy Jackson: Sea of Monsters$5,54418%163-22$34$68,249,62517Fox
17Insidious: Chapter 2$5,512-2%140-45$39$83,469,80812FilmDistrict

Platform (1 — 99)

#TitleTue, Dec. 3 2013LocationsAvg.TotalWks.Dist.
1Gori Tere Pyaar Mein$4,888114%56-56$87$333,0582Reliance Entertainment
2Mandela: Long Walk to Freedom$4,398-12%4--$1,100$93,6651Weinstein Company
3The Counselor$4,19662%78-51$54$16,863,6906Fox
4Lee Daniels' The Butler$3,926-14%71-53$55$115,649,65916Weinstein Company
5Instructions Not Included$3,83511%68-12$56$44,414,70114Lionsgate / Pantelion
6Don Jon$3,00372%26-10$116$24,302,64410Relativity Media
7Linsanity$2,240306%3--$747$288,0399Ketchup Entertainment
8In a World...$63161%5-4$126$2,963,56517Roadside Attractions
9The World's End$52356%60$87$26,004,00715Focus
10Runner Runner$463-18%23-15$20$19,313,5099Fox
11Reaching for the Moon$316-16%43$79$44,5294Wolfe Releasing
12Contempt (2013 re-issue)$123-57%1--$123$33,64513Rialto Pictures
13Big Sur$5423%21$27$34,8885Ketchup Entertainment
14Romeo and Juliet (2013)$31-98%120$3$1,162,5858Relativity Media
15Grace Unplugged$29--4-6$7$2,507,1359Roadside Attractions