'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Dec. 10 2013

Wide (1000+)

#TitleTue, Dec. 10 2013LocationsAvg.TotalWks.Dist.
1Frozen (2013)$2,463,61920%3,7420$658$138,768,4373Disney
2The Hunger Games: Catching Fire$2,372,67522%4,1630$570$340,167,1593Lionsgate
3Out of the Furnace$588,58718%2,101--$280$6,336,7711Relativity Media
4Thor: The Dark World$509,96628%3,074-212$166$194,618,6315Disney
5Homefront$463,42135%2,5700$180$16,135,4952Open Road
6Delivery Man$416,47830%2,905-131$143$25,503,4653Disney / DreamWorks
7The Book Thief$359,52833%1,31682$273$12,631,3475Fox
8The Best Man Holiday$220,7808%1,577-140$140$67,601,2954Universal
9Last Vegas$170,41733%1,539-315$111$60,885,4246CBS Films
1012 Years a Slave$165,20327%1,082-83$153$35,314,6568Fox Searchlight
11Black Nativity$99,00721%1,5259$65$6,585,7772Fox Searchlight
12Jackass Presents: Bad Grandpa$77,2848%1,157-346$67$100,169,6217Paramount
13Lee Daniels' The Butler$41,73824%1,007936$41$115,997,52517Weinstein Company
14Free Birds$28,0508%1,202-1085$23$53,843,3966Relativity Media

Limited (100 — 999)

#TitleTue, Dec. 10 2013LocationsAvg.TotalWks.Dist.
1Philomena$300,32729%8350$360$8,701,9913Weinstein Company
2Dallas Buyers Club$189,53323%73438$258$12,797,0056Focus
3Gravity$159,33335%900-116$177$251,764,18410Warner Bros.
4Captain Phillips$62,11225%640-167$97$103,612,5539Sony / Columbia
5Nebraska$55,5568%11311$492$2,345,7404Paramount Vantage
6Ender's Game$52,69117%608-235$87$60,217,3166Lionsgate / Summit
7Oldboy (2013)$52,29917%5830$90$2,053,5462FilmDistrict
8About Time$29,26029%266-65$110$15,053,2486Universal
9Despicable Me 2$15,1209%252-19$60$367,186,93523Universal
10All Is Lost$14,7017%147-7$100$5,514,6098Roadside Attractions
11Cloudy with a Chance of Meatballs 2$12,50523%312-395$40$115,291,93811Sony / Columbia
12Don Jon$8,51917%12599$68$24,376,57611Relativity Media
13Percy Jackson: Sea of Monsters$4,598-5%140-23$33$68,325,58218Fox
14Insidious: Chapter 2$4,2915%122-18$35$83,537,77613FilmDistrict

Platform (1 — 99)

#TitleTue, Dec. 10 2013LocationsAvg.TotalWks.Dist.
1Inside Llewyn Davis$36,497-8%4--$9,124$481,5101CBS Films
2Enough Said$7,76417%94-27$83$17,307,23312Fox Searchlight
3Mandela: Long Walk to Freedom$5,615-15%40$1,404$193,3252Weinstein Company
4Escape Plan$5,36753%81-60$66$24,619,0308Lionsgate / Summit
5The Family (2013)$4,25236%96-34$44$36,866,36013Relativity Media
6The Counselor$3,63441%71-7$51$16,900,3447Fox
7Instructions Not Included$2,8865%46-22$63$44,462,14815Lionsgate / Pantelion
8Linsanity$1,872--1-2$1,872$295,15910Ketchup Entertainment
9Twice Born$77710%10--$78$16,4301eOne Films US
10Gori Tere Pyaar Mein$29380%6-50$49$341,8603Reliance Entertainment