Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Dec. 19 2013

Wide (1000+)

#TitleThu, Dec. 19 2013LocationsAvg.TotalWks.Dist.
1Anchorman 2: The Legend Continues$5,120,471-37%3,450--$1,484$13,223,6430Paramount
2The Hobbit: The Desolation of Smaug$5,047,1644%3,903--$1,293$96,045,4171Warner Bros. / New Line
3Frozen (2013)$2,198,12223%3,615-127$608$172,392,0104Disney
4The Hunger Games: Catching Fire$1,363,83310%3,563-600$383$362,953,7964Lionsgate
5Tyler Perry's A Madea Christmas$911,35013%2,194--$415$19,770,2771Lionsgate
6Thor: The Dark World$274,3760%1,923-1151$143$199,438,1086Disney
7Out of the Furnace$185,571-20%2,1010$88$10,601,1402Relativity Media
8Homefront$139,211-6%1,250-1320$111$19,257,0553Open Road
9Delivery Man$127,239-9%1,502-1403$85$28,792,8864Disney / DreamWorks

Limited (100 — 999)

#TitleThu, Dec. 19 2013LocationsAvg.TotalWks.Dist.
1Philomena$258,8521%8350$310$12,111,5524Weinstein Company
2The Book Thief$216,0527%987-329$219$15,843,5896Fox
3Dallas Buyers Club$95,986-13%478-256$201$14,773,2767Focus
4Nebraska$94,603-13%250137$378$3,805,3665Paramount Vantage
5Gravity$82,9438%503-397$165$253,135,78511Warner Bros.
6The Best Man Holiday$77,050-8%670-907$115$69,401,3155Universal
712 Years a Slave$74,690-3%414-668$180$36,710,2269Fox Searchlight
8Last Vegas$44,832-8%726-813$62$61,993,6817CBS Films
9Captain Phillips$30,3110%323-317$94$104,147,25210Sony / Columbia
10Ender's Game$23,27011%331-277$70$60,618,5767Lionsgate / Summit
11All Is Lost$21,3827%263116$81$5,792,0249Roadside Attractions
12Jackass Presents: Bad Grandpa$16,8542%456-701$37$100,656,8868Paramount
13Despicable Me 2$13,7950%212-40$65$367,405,65524Universal
14About Time$13,2250%120-146$110$15,253,3287Universal
15Black Nativity$11,94929%146-1379$82$6,932,5703Fox Searchlight
16Escape Plan$11,8776%16786$71$24,770,0509Lionsgate / Summit
17Free Birds$10,03436%283-919$35$54,021,8337Relativity Media
18Cloudy with a Chance of Meatballs 2$9,57824%175-137$55$115,443,77712Sony / Columbia
19Percy Jackson: Sea of Monsters$4,51923%123-17$37$68,393,09619Fox
20Oldboy (2013)$2,135-41%151-432$14$2,179,0823FilmDistrict

Platform (1 — 99)

#TitleThu, Dec. 19 2013LocationsAvg.TotalWks.Dist.
1American Hustle$73,963-17%6--$12,327$1,113,3681Sony / Columbia
2Saving Mr. Banks$50,7870%15--$3,386$625,4861Disney
3Her (2013)$45,835-22%6--$7,639$104,2580Warner Bros.
4Inside Llewyn Davis$32,377-9%1511$2,158$1,051,1502CBS Films
5Mandela: Long Walk to Freedom$7,269-13%40$1,817$263,7623Weinstein Company
6Enough Said$5,784-1%72-22$80$17,384,86313Fox Searchlight
7Don Jon$5,203-7%92-33$57$24,444,42912Relativity Media
8Lee Daniels' The Butler$3,9874%61-946$65$116,113,86318Weinstein Company
9Insidious: Chapter 2$3,14013%99-23$32$83,586,44714FilmDistrict
10The Counselor$3,00719%60-11$50$16,933,8918Fox
11The Family (2013)$2,71422%56-40$48$36,896,93914Relativity Media