Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sat, Dec. 21 2013

Wide (1000+)

#TitleSat, Dec. 21 2013LocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$12,270,56042%3,92825$3,124$116,942,0362Warner Bros. / New Line
2Anchorman 2: The Legend Continues$9,601,32710%3,507--$2,738$31,562,2841Paramount
3Frozen (2013)$7,705,55351%3,540-176$2,177$185,201,8555Disney
4American Hustle$7,106,5169%2,5072501$2,835$14,744,9162Sony / Columbia
5Saving Mr. Banks$3,427,16411%2,1102095$1,624$7,140,0912Disney
6The Hunger Games: Catching Fire$3,401,48936%2,949-614$1,153$368,860,2575Lionsgate
7Tyler Perry's A Madea Christmas$3,398,00840%2,1940$1,549$25,596,3202Lionsgate
8Walking With Dinosaurs$2,802,46729%3,231--$867$4,966,9661Fox
9Thor: The Dark World$522,66844%1,116-1148$468$200,322,6237Disney

Limited (100 — 999)

#TitleSat, Dec. 21 2013LocationsAvg.TotalWks.Dist.
1Dhoom 3$1,304,67921%239--$5,459$2,386,2541Yash Raj Films
2Philomena$501,32155%738-97$679$12,935,5495Weinstein Company
3Inside Llewyn Davis$432,77942%148133$2,924$1,788,8663CBS Films
4The Book Thief$295,37939%680-478$434$16,350,7307Fox
5Nebraska$237,39059%31060$766$4,192,5106Paramount Vantage
6Homefront$207,13648%675-1427$307$19,604,4844Open Road
7Delivery Man$185,48434%663-1378$280$29,116,9405Disney / DreamWorks
8Gravity$171,80160%302-201$569$253,414,77812Warner Bros.
9The Best Man Holiday$166,72548%351-571$475$69,680,3606Universal
10Dallas Buyers Club$158,02165%330-244$479$15,027,2858Focus
1112 Years a Slave$152,22365%301-196$506$36,954,77710Fox Searchlight
12Out of the Furnace$133,17048%728-1373$183$10,824,3223Relativity Media
13Cloudy with a Chance of Meatballs 2$126,07376%313138$403$115,641,54013Sony / Columbia
14Last Vegas$102,79649%333-393$309$62,165,4408CBS Films
15Jackass Presents: Bad Grandpa$75,87047%278-178$273$100,784,4339Paramount
16Captain Phillips$59,19866%172-151$344$104,242,06111Sony / Columbia
17Ender's Game$44,03151%187-144$235$60,691,8528Lionsgate / Summit
18Despicable Me 2$41,37062%197-26$210$367,472,64025Universal
19Free Birds$28,11749%184-99$153$54,068,8458Relativity Media
20Escape Plan$25,76255%138-29$187$24,812,44910Lionsgate / Summit

Platform (1 — 99)

#TitleSat, Dec. 21 2013LocationsAvg.TotalWks.Dist.
1Her (2013)$100,32239%6--$16,720$276,7991Warner Bros.
2All Is Lost$20,09454%83-180$242$5,825,17710Roadside Attractions
3About Time$15,52033%97-46$160$15,280,4888Universal
4Black Nativity$13,28442%63-197$211$6,955,2394Fox Searchlight
5Percy Jackson: Sea of Monsters$11,08662%85-38$130$68,411,04120Fox
6Mandela: Long Walk to Freedom$10,49916%40$2,625$283,3104Weinstein Company
7Enough Said$10,45752%42-30$249$17,402,22014Fox Searchlight
8Lee Daniels' The Butler$6,65265%43-18$155$116,124,54619Weinstein Company
9Don Jon$4,07911%32-60$127$24,452,19913Relativity Media
10The Family (2013)$1,93639%29-27$67$36,900,26615Relativity Media
11Oldboy (2013)$80034%21-130$38$2,180,4774FilmDistrict