Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Dec. 25 2013

Wide (1000+)

#TitleWed, Dec. 25 2013LocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$9,306,29577%3,92825$2,369$149,945,7752Warner Bros. / New Line
2The Wolf of Wall Street$9,150,379--2,537--$3,607$9,150,3790Paramount
3Anchorman 2: The Legend Continues$8,100,307189%3,50757$2,310$56,153,1831Paramount
4The Secret Life of Walter Mitty$7,813,372--2,909--$2,686$7,813,3720Fox
5American Hustle$7,364,551154%2,5072501$2,938$34,082,0062Sony / Columbia
647 Ronin$7,031,735--2,689--$2,615$7,031,7350Universal
7Frozen (2013)$6,354,22233%3,335-280$1,905$210,412,7735Disney
8Saving Mr. Banks$5,131,170168%2,1102095$2,432$19,145,7542Disney
9Grudge Match$3,957,484--2,838--$1,394$3,957,4840Warner Bros.
10Tyler Perry's A Madea Christmas$2,964,726127%1,803-391$1,644$34,089,4682Lionsgate
11The Hunger Games: Catching Fire$2,528,15086%2,305-1258$1,097$377,884,0115Lionsgate
12Walking With Dinosaurs$1,732,94066%3,231--$536$11,526,0651Fox
13Justin Bieber's Believe$1,250,000--1,037--$1,205$1,250,0000Open Road

Limited (100 — 999)

#TitleWed, Dec. 25 2013LocationsAvg.TotalWks.Dist.
1Mandela: Long Walk to Freedom$1,252,13120454%975971$1,284$1,556,6684Weinstein Company
2Dhoom 3$865,37434%239--$3,621$5,386,2011Yash Raj Films
3Inside Llewyn Davis$451,430119%160145$2,821$3,000,7753CBS Films
4Philomena$417,07087%727-108$574$14,202,1835Weinstein Company
5Nebraska$192,60178%2500$770$4,782,3216Paramount Vantage
6The Book Thief$156,13511%463-524$337$17,093,8537Fox
7Thor: The Dark World$151,326-42%319-1604$474$201,558,6227Disney
8Gravity$136,41318%175-328$780$253,946,40312Warner Bros.
912 Years a Slave$85,06615%147-267$579$37,323,11110Fox Searchlight
10Cloudy with a Chance of Meatballs 2$71,23027%303128$235$115,961,80613Sony / Columbia
11Dallas Buyers Club$69,448-3%137-341$507$15,377,5298Focus
12Jackass Presents: Bad Grandpa$57,152183%257-199$222$100,968,2269Paramount
13The Best Man Holiday$53,250-13%195-475$273$69,979,3106Universal
14Ender's Game$51,043173%236-95$216$60,824,5908Lionsgate / Summit
15Last Vegas$47,34118%221-505$214$62,381,0528CBS Films
16Captain Phillips$34,0686%111-212$307$104,387,09911Sony / Columbia
17Delivery Man$30,915-57%136-1366$227$29,497,0695Disney / DreamWorks
18Free Birds$30,548112%243-40$126$54,156,5478Relativity Media
19Despicable Me 2$20,12514%175-37$115$367,573,53525Universal
20Escape Plan$17,808146%110-57$162$24,870,87310Lionsgate / Summit
21Out of the Furnace$11,618-79%102-1999$114$11,068,7523Relativity Media

Platform (1 — 99)

#TitleWed, Dec. 25 2013LocationsAvg.TotalWks.Dist.
1Her (2013)$262,861458%4741$5,593$725,3331Warner Bros.
2Lone Survivor$36,842--2--$18,421$36,8420Universal
3Homefront$25,526-71%75-1175$340$20,016,9614Open Road
4All Is Lost$10,61241%83-180$128$5,867,98310Roadside Attractions
5Enough Said$6,19785%42-30$148$17,422,64114Fox Searchlight
6Percy Jackson: Sea of Monsters$5,67727%85-38$67$68,436,54320Fox
7About Time$4,745-25%73-47$65$15,314,8188Universal
8Lee Daniels' The Butler$4,51578%34-27$133$116,139,90019Weinstein Company
9Black Nativity$2,596-66%63-83$41$6,985,3284Fox Searchlight
10Don Jon$1,86861%31-61$60$24,462,37313Relativity Media
11The Family (2013)$1,25664%29-27$43$36,905,01315Relativity Media
12Oldboy (2013)$962185%21-130$46$2,183,3714FilmDistrict