Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Dec. 31 2013

Wide (1000+)

#TitleTue, Dec. 31 2013LocationsAvg.TotalWks.Dist.
1Frozen (2013)$7,076,451-10%3,335-205$2,122$263,092,6486Disney
2The Hobbit: The Desolation of Smaug$5,527,246-15%3,9280$1,407$201,542,0783Warner Bros. / New Line
3American Hustle$4,359,3499%2,5070$1,739$67,518,5243Sony / Columbia
4Saving Mr. Banks$3,930,59436%2,1100$1,863$44,087,4693Disney
5The Secret Life of Walter Mitty$3,322,79719%2,909--$1,142$31,484,3311Fox
6The Wolf of Wall Street$3,302,034-17%2,537--$1,302$41,448,9351Paramount
7Anchorman 2: The Legend Continues$3,017,115-31%3,5070$860$90,579,7682Paramount
8The Hunger Games: Catching Fire$2,051,927-18%2,315-634$886$395,526,7056Lionsgate
9Walking With Dinosaurs$1,660,902-5%3,24312$512$24,345,7672Fox
10Grudge Match$1,627,14810%2,838--$573$16,240,2261Warner Bros.
1147 Ronin$1,438,615-20%2,689--$535$23,852,7751Universal
12Tyler Perry's A Madea Christmas$991,942-9%1,788-406$555$45,282,8533Lionsgate
13Justin Bieber's Believe$195,181-53%1,037--$188$4,881,4361Open Road

Limited (100 — 999)

#TitleTue, Dec. 31 2013LocationsAvg.TotalWks.Dist.
1Philomena$483,17126%727-11$665$17,312,0346Weinstein Company
2Mandela: Long Walk to Freedom$324,835-10%975971$333$5,236,1205Weinstein Company
3Inside Llewyn Davis$294,1173%16113$1,827$5,198,9284CBS Films
4Nebraska$200,35637%250-60$801$6,058,0987Paramount Vantage
5Dhoom 3$198,58217%220-19$903$7,185,4072Yash Raj Films
6The Book Thief$173,59011%481-199$361$18,214,7328Fox
7Gravity$138,1467%175-127$789$254,861,22913Warner Bros.
8Thor: The Dark World$136,610-10%319-797$428$202,651,7328Disney
9Cloudy with a Chance of Meatballs 2$119,702-12%303-10$395$116,857,45414Sony / Columbia
1012 Years a Slave$67,723-20%154-147$440$37,951,37111Fox Searchlight
11Last Vegas$55,26628%221-112$250$62,791,5959CBS Films
12Dallas Buyers Club$53,084-17%124-206$428$15,847,2139Focus
13Free Birds$50,258-12%24359$207$54,542,5369Relativity Media
14Ender's Game$48,020-26%24962$193$61,283,4649Lionsgate / Summit
15Captain Phillips$36,0578%111-61$325$104,638,05712Sony / Columbia
16Delivery Man$29,9929%136-527$221$29,704,8846Disney / DreamWorks
17Jackass Presents: Bad Grandpa$27,828-41%257-21$108$101,337,75910Paramount
18Despicable Me 2$26,400-14%165-32$160$367,793,27026Universal
19The Best Man Holiday$25,800-32%120-231$215$70,313,5507Universal
20Out of the Furnace$8,959-5%102-626$88$11,140,1524Relativity Media
21Escape Plan$8,778-27%107-31$82$24,977,64511Lionsgate / Summit

Platform (1 — 99)

#TitleTue, Dec. 31 2013LocationsAvg.TotalWks.Dist.
1Her (2013)$144,592-15%4741$3,076$1,856,5292Warner Bros.
2August: Osage County$37,4470%5--$7,489$254,0911Weinstein Company
3Lone Survivor$13,490-36%2--$6,745$188,3281Universal
4Homefront$12,348-2%75-600$165$20,122,8765Open Road
5All Is Lost$11,941-5%67-16$178$5,972,09311Roadside Attractions
6Enough Said$5,64334%27-15$209$17,464,58715Fox Searchlight
7Percy Jackson: Sea of Monsters$5,112-12%53-32$96$68,481,74421Fox
8Lee Daniels' The Butler$5,0164%34-9$148$116,180,12820Weinstein Company
9Black Nativity$1,481-26%24-39$62$7,004,3305Fox Searchlight
10The Family (2013)$993-24%290$34$36,912,95416Relativity Media
11Oldboy (2013)$452-49%210$22$2,190,5245FilmDistrict
12Don Jon$148-84%31-1$5$24,469,38314Relativity Media