Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Jan. 10 2014

Wide (1000+)

#TitleFri, Jan. 10 2014LocationsAvg.TotalWks.Dist.
1Lone Survivor$14,403,75055030%2,8752873$5,010$14,785,3113Universal
2The Legend Of Hercules$3,161,415--2,104--$1,503$3,161,4151Lionsgate / Summit
3Frozen (2013)$3,116,299186%3,239-79$962$305,707,2878Disney
4The Wolf of Wall Street$2,717,32885%2,521-36$1,078$72,303,8793Paramount
5American Hustle$2,572,235113%2,629111$978$95,535,1635Sony / Columbia
6Paranormal Activity: The Marked Ones$2,100,937180%2,88316$729$24,272,3262Paramount
7The Hobbit: The Desolation of Smaug$2,045,06785%3,075-655$665$236,249,5025Warner Bros. / New Line
8Saving Mr. Banks$1,944,201133%2,671561$728$64,315,4275Disney
9Anchorman 2: The Legend Continues$1,869,112141%3,012-395$621$114,287,0564Paramount
10Her (2013)$1,848,0811619%1,7291682$1,069$5,247,3814Warner Bros.
11The Secret Life of Walter Mitty$1,311,790122%2,584-338$508$49,602,5523Fox
12The Hunger Games: Catching Fire$1,208,094143%1,762-381$686$410,600,7458Lionsgate
13Grudge Match$577,69073%2,005-851$288$27,081,1203Warner Bros.
1447 Ronin$468,85516%1,359-1331$345$35,268,7403Universal
15Tyler Perry's A Madea Christmas$298,193175%1,040-434$287$51,062,0905Lionsgate
16Walking With Dinosaurs$216,14835%1,339-1221$161$32,525,1754Fox

Limited (100 — 999)

#TitleFri, Jan. 10 2014LocationsAvg.TotalWks.Dist.
1August: Osage County$2,194,62511701%905900$2,425$2,740,0103Weinstein Company
2Inside Llewyn Davis$557,891270%729573$765$7,991,0176CBS Films
3Philomena$396,79630%6070$654$20,952,8248Weinstein Company
4Nebraska$235,757134%521281$453$7,565,4119Paramount Vantage
5The Book Thief$117,57764%303-26$388$19,467,31110Fox
6Gravity$112,842120%155-10$728$255,918,54615Warner Bros.
7Thor: The Dark World$85,088127%257-34$331$203,704,67410Disney
8Mandela: Long Walk to Freedom$76,968-24%363-647$212$7,562,1717Weinstein Company
912 Years a Slave$69,76260%114-37$612$38,703,53713Fox Searchlight
10Cloudy with a Chance of Meatballs 2$68,848179%264-14$261$117,807,60516Sony / Columbia
11Dallas Buyers Club$66,45268%125-3$532$16,508,53511Focus
12Last Vegas$52,53688%240-17$219$63,267,44511CBS Films
13Jackass Presents: Bad Grandpa$37,665118%192-28$196$101,732,48212Paramount
14Free Birds$30,138121%232-21$130$54,994,96411Relativity Media
15Captain Phillips$28,245--1149$248$104,920,29614Sony / Columbia
16Lee Daniels' The Butler$27,150121%1363$200$116,363,84722Weinstein Company
17Despicable Me 2$13,015146%137-14$95$367,996,20528Universal

Platform (1 — 99)

#TitleFri, Jan. 10 2014LocationsAvg.TotalWks.Dist.
1Dhoom 3$22,44240%43-95$522$7,955,1534Yash Raj Films
2Escape Plan$10,145110%77-7$132$25,092,62913Lionsgate / Summit
3All Is Lost$9,55843%69-2$139$6,081,08313Roadside Attractions
4Justin Bieber's Believe$8,108-81%75-962$108$6,165,7223Open Road
5Out of the Furnace$4,48310%37-22$121$11,205,5906Relativity Media
6Percy Jackson: Sea of Monsters$2,918247%33-6$88$68,526,43323Fox
7Return to Nuke 'Em High: Volume 1$1,036--1--$1,036$1,0361Anchor Bay Films