Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sun, Jan. 12 2014

Wide (1000+)

#TitleSun, Jan. 12 2014LocationsAvg.TotalWks.Dist.
1Lone Survivor$8,984,385-38%2,8752873$3,125$38,231,4713Universal
2Frozen (2013)$4,475,472-37%3,239-79$1,382$317,319,1068Disney
3The Hobbit: The Desolation of Smaug$2,287,488-38%3,075-655$744$242,226,7885Warner Bros. / New Line
4The Wolf of Wall Street$2,283,341-41%2,521-36$906$78,425,7713Paramount
5The Legend Of Hercules$2,213,579-37%2,104--$1,052$8,868,3181Lionsgate / Summit
6American Hustle$1,914,989-50%2,629111$728$101,265,1335Sony / Columbia
7Saving Mr. Banks$1,641,203-45%2,671561$614$68,927,4425Disney
8Paranormal Activity: The Marked Ones$1,402,033-50%2,88316$486$28,456,0192Paramount
9Her (2013)$1,306,557-41%1,7291682$756$8,783,0754Warner Bros.
10Anchorman 2: The Legend Continues$1,274,822-53%3,012-395$423$118,256,7934Paramount
11The Hunger Games: Catching Fire$1,091,650-48%1,762-381$620$413,775,8598Lionsgate
12The Secret Life of Walter Mitty$987,135-51%2,584-338$382$52,593,6083Fox
13Walking With Dinosaurs$501,579-27%1,339-1221$375$33,715,0034Fox
1447 Ronin$468,775-34%1,359-1331$345$36,444,1953Universal
15Grudge Match$439,182-51%2,005-851$219$28,410,6463Warner Bros.
16Tyler Perry's A Madea Christmas$236,451-57%1,040-434$227$51,854,7535Lionsgate

Limited (100 — 999)

#TitleSun, Jan. 12 2014LocationsAvg.TotalWks.Dist.
1August: Osage County$1,853,440-40%905900$2,048$7,703,6503Weinstein Company
2Inside Llewyn Davis$457,256-47%729573$627$9,315,6746CBS Films
3Philomena$388,772-35%6070$640$21,941,0958Weinstein Company
4Nebraska$270,041-29%521281$518$8,215,1179Paramount Vantage
5Gravity$110,267-44%155-10$711$256,224,79615Warner Bros.
6The Book Thief$96,607-46%303-26$319$19,742,81010Fox
7Cloudy with a Chance of Meatballs 2$94,937-43%264-14$360$118,068,91216Sony / Columbia
8Thor: The Dark World$78,436-48%257-34$305$203,934,48010Disney
9Mandela: Long Walk to Freedom$77,866-35%363-647$215$7,760,2707Weinstein Company
1012 Years a Slave$73,898-42%114-37$648$38,904,53513Fox Searchlight
11Dallas Buyers Club$60,048-47%125-3$480$16,681,97211Focus
12Free Birds$48,938-38%232-21$211$55,122,44811Relativity Media
13Last Vegas$44,840-44%240-17$187$63,392,48911CBS Films
14Jackass Presents: Bad Grandpa$35,064-44%192-28$183$101,830,23212Paramount
15Captain Phillips$23,863-45%1149$209$104,987,52614Sony / Columbia
16Lee Daniels' The Butler$22,148-46%1363$163$116,427,14922Weinstein Company
17Despicable Me 2$19,865-41%137-14$145$368,049,63528Universal

Platform (1 — 99)

#TitleSun, Jan. 12 2014LocationsAvg.TotalWks.Dist.
1Dhoom 3$28,374-41%43-95$660$8,031,9554Yash Raj Films
2All Is Lost$11,767-23%69-2$171$6,108,04113Roadside Attractions
3Escape Plan$11,119-37%77-7$144$25,121,29113Lionsgate / Summit
4Justin Bieber's Believe$8,211-37%75-962$109$6,187,0553Open Road
5Percy Jackson: Sea of Monsters$4,249-39%33-6$129$68,537,59423Fox
6Out of the Furnace$3,771-31%37-22$102$11,214,8466Relativity Media
7Return to Nuke 'Em High: Volume 1$190-91%1--$190$3,2261Anchor Bay Films