Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Jan. 14 2014

Wide (1000+)

#TitleTue, Jan. 14 2014LocationsAvg.TotalWks.Dist.
1Lone Survivor$3,623,02510%2,8752873$1,260$45,160,7463Universal
2American Hustle$1,306,96532%2,629111$497$103,565,1295Sony / Columbia
3The Wolf of Wall Street$1,293,86527%2,521-36$513$80,741,9683Paramount
4Frozen (2013)$976,35928%3,239-79$301$319,056,9058Disney
5The Hobbit: The Desolation of Smaug$783,23627%3,075-655$255$243,628,1845Warner Bros. / New Line
6Saving Mr. Banks$689,86436%2,671561$258$70,126,1575Disney
7Her (2013)$632,10321%1,7291682$366$9,939,2834Warner Bros.
8The Legend Of Hercules$606,0821%2,104--$288$10,075,2921Lionsgate / Summit
9Anchorman 2: The Legend Continues$497,84420%3,012-395$165$119,168,2214Paramount
10Paranormal Activity: The Marked Ones$447,19312%2,88316$155$29,302,7162Paramount
11The Secret Life of Walter Mitty$365,31430%2,584-338$141$53,239,5863Fox
12The Hunger Games: Catching Fire$353,65420%1,762-381$201$414,423,4528Lionsgate
1347 Ronin$231,03036%1,359-1331$170$36,845,1003Universal
14Grudge Match$152,46316%2,005-851$76$28,694,3763Warner Bros.
15Walking With Dinosaurs$78,35025%1,339-1221$59$33,856,0404Fox
16Tyler Perry's A Madea Christmas$57,80614%1,040-434$56$51,963,4525Lionsgate

Limited (100 — 999)

#TitleTue, Jan. 14 2014LocationsAvg.TotalWks.Dist.
1August: Osage County$824,45532%905900$911$9,152,6503Weinstein Company
2Philomena$217,47931%6070$358$22,324,5438Weinstein Company
3Inside Llewyn Davis$203,74523%729573$279$9,685,7356CBS Films
4Nebraska$145,77425%521281$280$8,477,3679Paramount Vantage
5The Book Thief$52,09034%303-26$172$19,833,66110Fox
612 Years a Slave$52,03614%114-37$456$39,002,29513Fox Searchlight
7Dallas Buyers Club$50,52938%125-3$404$16,769,16911Focus
8Gravity$46,0396%155-10$297$256,314,18515Warner Bros.
9Mandela: Long Walk to Freedom$38,32227%363-647$106$7,828,7537Weinstein Company
10Thor: The Dark World$29,71021%257-34$116$203,988,73510Disney
11Last Vegas$25,62347%240-17$107$63,435,52011CBS Films
12Cloudy with a Chance of Meatballs 2$17,40411%264-14$66$118,102,02516Sony / Columbia
13Captain Phillips$13,38843%114--$117$105,010,29514Sony / Columbia
14Jackass Presents: Bad Grandpa$12,2704%192-28$64$101,854,25812Paramount
15Lee Daniels' The Butler$10,41321%1363$77$116,446,18522Weinstein Company
16Free Birds$9,0759%232-21$39$55,139,83711Relativity Media
17Despicable Me 2$4,11020%137-14$30$368,057,17028Universal

Platform (1 — 99)

#TitleTue, Jan. 14 2014LocationsAvg.TotalWks.Dist.
1Justin Bieber's Believe$7,85127%75-962$105$6,201,0883Open Road
2Escape Plan$3,94116%77-7$51$25,128,64413Lionsgate / Summit
3All Is Lost$3,809-71%69-2$55$6,125,09413Roadside Attractions
4Out of the Furnace$1,94613%37-22$53$11,218,5086Relativity Media
5Percy Jackson: Sea of Monsters$8468%33-6$26$68,539,22323Fox
6Return to Nuke 'Em High: Volume 1$84-33%1--$84$3,4361Anchor Bay Films