'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Mon, Feb. 3 2014

Wide (1000+)

#TitleMon, Feb. 3 2014LocationsAvg.TotalWks.Dist.
1Ride Along$775,380-50%2,867108$270$93,473,8503Universal
2Lone Survivor$625,780-29%3,285123$190$105,415,6666Universal
3That Awkward Moment$610,084-41%2,809--$217$9,352,1931Focus
4Frozen (2013)$486,462-77%2,754-3$177$360,122,30411Disney
5Jack Ryan: Shadow Recruit$461,467-36%2,907-480$159$39,339,8843Paramount
6Labor Day (2013)$400,100-53%2,584--$155$5,575,3821Paramount
7American Hustle$345,801-37%2,216-88$156$133,827,2148Sony / Columbia
8I, Frankenstein$323,267-59%2,7530$117$15,047,7602Lionsgate
9The Wolf of Wall Street$322,412-33%1,607-197$201$104,249,9536Paramount
10The Nut Job$312,186-81%3,4720$90$50,223,6313Open Road
11August: Osage County$265,436-54%2,319-92$114$31,846,2806Weinstein Company
12Gravity$182,112-47%1,132-128$161$264,171,48618Warner Bros.
1312 Years a Slave$152,990-45%1,172-59$131$46,003,54916Fox Searchlight
14Dallas Buyers Club$130,122-40%1,052-58$124$22,672,60814Focus
15Saving Mr. Banks$92,603-46%1,075-585$86$81,134,7168Disney
16Devil's Due$77,039-54%1,290-1254$60$14,867,0743Fox

Limited (100 — 999)

#TitleMon, Feb. 3 2014LocationsAvg.TotalWks.Dist.
1Nebraska$123,848-42%875-93$142$13,783,41912Paramount Vantage
2Her (2013)$118,221-45%803-522$147$21,355,1347Warner Bros.
3The Hobbit: The Desolation of Smaug$108,140-55%933-352$116$254,373,0568Warner Bros. / New Line
4Philomena$101,181-52%56762$178$27,481,53411Weinstein Company
5The Hunger Games: Catching Fire$82,349-46%822-229$100$421,490,98511Lionsgate
6The Legend Of Hercules$51,997-50%598-773$87$18,013,4044Lionsgate / Summit
7Anchorman 2: The Legend Continues$31,502-23%420-404$75$124,442,6317Paramount
8The Secret Life of Walter Mitty$28,670-38%410-130$70$56,915,8526Fox
9Inside Llewyn Davis$27,914-42%214-75$130$12,501,4479CBS Films
10Gimme Shelter (2014)$21,872-61%347-38$63$1,214,2032Roadside Attractions
11The Book Thief$19,234-23%178-19$108$20,781,48613Fox
12Captain Phillips$18,835-21%245-57$77$106,564,17317Sony / Columbia
1347 Ronin$15,580-40%174-65$90$38,312,8856Universal
14Walking With Dinosaurs$12,936-74%323-7$40$34,982,5237Fox
15Cloudy with a Chance of Meatballs 2$9,855-71%220-22$45$119,122,77919Sony / Columbia
16Paranormal Activity: The Marked Ones$8,553-35%150-377$57$32,295,0505Paramount
17Grudge Match$7,546-46%241-3$31$29,350,3546Warner Bros.
18Tyler Perry's A Madea Christmas$6,655-59%16331$41$52,440,0518Lionsgate
19Last Vegas$4,530-27%104--$44$63,839,01514CBS Films
20Free Birds$3,010-79%135-36$22$55,523,09514Relativity Media

Platform (1 — 99)

#TitleMon, Feb. 3 2014LocationsAvg.TotalWks.Dist.
1Gloria (2014)$11,214-75%2926$387$258,9082Roadside Attractions
2Mandela: Long Walk to Freedom$3,924-34%77-25$51$8,145,00910Weinstein Company
3At Middleton$3,254-40%20--$163$37,0221Anchor Bay / Freestyle
4All Is Lost$1,918-42%25-5$77$6,246,20316Roadside Attractions
5Lee Daniels' The Butler$1,469-6%52-49$28$116,625,60325Weinstein Company
6Out of the Furnace$1,002-13%36-38$28$11,327,8389Relativity Media
7Love Is in the Air$380-62%6--$63$5,3171Focus World
8Knights of Badassdom$339-55%11-2$31$69,0192eOne Films US