Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sun, Feb. 9 2014

Wide (1000+)

#TitleSun, Feb. 9 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$21,142,548-31%3,775--$5,601$69,050,2791Warner Bros.
2The Monuments Men$5,478,744-43%3,083--$1,777$22,003,4331Sony / Columbia
3Ride Along$2,309,970-51%2,800-67$825$105,312,5304Universal
4Frozen (2013)$2,157,313-35%2,460-294$877$368,637,43712Disney
5Lone Survivor$1,477,535-45%2,869-416$515$112,852,1467Universal
6That Awkward Moment$1,173,481-50%2,8090$418$16,545,2212Focus
7The Nut Job$1,160,697-38%3,004-468$386$55,025,7444Open Road
8Jack Ryan: Shadow Recruit$885,061-49%2,139-768$414$44,400,7024Paramount
9Vampire Academy$876,014-46%2,676--$327$3,921,7421Weinstein Company
10Labor Day (2013)$796,337-46%2,5840$308$10,127,1812Paramount
11American Hustle$784,801-49%1,640-576$479$138,085,7219Sony / Columbia
12The Wolf of Wall Street$733,352-40%1,167-440$628$107,896,5887Paramount
13I, Frankenstein$421,436-38%1,427-1326$295$17,483,8493Lionsgate
14August: Osage County$418,373-40%1,327-992$315$34,290,5117Weinstein Company

Limited (100 — 999)

#TitleSun, Feb. 9 2014LocationsAvg.TotalWks.Dist.
1Gravity$473,160-42%701-431$675$266,474,23719Warner Bros.
2Philomena$242,942-33%504-63$482$28,672,57512Weinstein Company
312 Years a Slave$239,312-37%678-494$353$47,347,83717Fox Searchlight
4Nebraska$207,520-36%525-350$395$14,943,27513Paramount Vantage
5Her (2013)$205,689-40%457-346$450$22,464,0328Warner Bros.
6The Hobbit: The Desolation of Smaug$203,444-38%537-396$379$255,398,3749Warner Bros. / New Line
7The Hunger Games: Catching Fire$172,717-47%529-293$326$422,411,45312Lionsgate
8Dallas Buyers Club$172,556-40%488-564$354$23,679,91115Focus
9Devil's Due$73,579-52%385-905$191$15,405,1634Fox
10The Legend Of Hercules$73,247-28%248-350$295$18,389,0685Lionsgate / Summit
11Anchorman 2: The Legend Continues$67,614-45%346-74$195$124,794,3128Paramount
12Walking With Dinosaurs$56,202-33%251-72$224$35,199,8108Fox
13The Secret Life of Walter Mitty$45,367-49%242-168$187$57,198,1707Fox
14Inside Llewyn Davis$44,404-43%129-85$344$12,756,46010CBS Films
15Grudge Match$39,287-41%341100$115$29,520,9617Warner Bros.
16Cloudy with a Chance of Meatballs 2$36,089-42%197-23$183$119,275,86220Sony / Columbia
17Captain Phillips$29,189-43%182-63$160$106,735,67518Sony / Columbia
18The Book Thief$25,674-45%135-43$190$20,949,90314Fox
19Paranormal Activity: The Marked Ones$19,814-35%103-47$192$32,385,0516Paramount
20Tyler Perry's A Madea Christmas$18,953-46%115-48$165$52,528,3309Lionsgate
21Free Birds$10,891-38%109-26$100$55,567,50515Relativity Media

Platform (1 — 99)

#TitleSun, Feb. 9 2014LocationsAvg.TotalWks.Dist.
1Hasee Toh Phasee$90,738-41%88--$1,031$336,9851Reliance Entertainment
2Gloria (2014)$75,617-34%6536$1,163$551,9773Roadside Attractions
3Gimme Shelter (2014)$16,130-36%76-271$212$1,335,0653Roadside Attractions
4Mandela: Long Walk to Freedom$5,771-38%46-31$125$8,185,21211Weinstein Company
5Last Vegas$4,925-57%60-44$82$63,881,08715CBS Films
6Alphaville (2014 re-issue)$2,178-29%1--$2,178$7,2981Rialto Pictures
7At Middleton$1,168-20%8-12$146$49,9532Anchor Bay / Freestyle
8All Is Lost$841-43%12-13$70$6,253,16217Roadside Attractions
9Lee Daniels' The Butler$629-15%11-41$57$116,631,31026Weinstein Company
10Knights of Badassdom$461-86%9-2$51$86,7963eOne Films US
11The Pretty One$430-42%1--$430$1,4841Dada Films
12Demi-Soeur$185-24%1--$185$6341Rialto Premieres
13Love Is in the Air$118-79%3-3$39$7,6362Focus World