Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, Feb. 12 2014

Wide (1000+)

#TitleWed, Feb. 12 2014LocationsAvg.TotalWks.Dist.
1RoboCop (2014)$2,808,698--3,372--$833$2,808,6980Sony / Columbia
2The LEGO Movie$2,186,224-30%3,775--$579$77,861,6711Warner Bros.
3The Monuments Men$1,448,647-29%3,083--$470$27,123,0251Sony / Columbia
4Ride Along$429,665-25%2,685-182$160$106,877,0704Universal
5That Awkward Moment$322,049-32%2,8090$115$17,702,1692Focus
6Lone Survivor$310,035-26%2,480-805$125$113,966,5017Universal
7Frozen (2013)$308,635-23%2,460-294$125$369,792,78712Disney
8Labor Day (2013)$240,245-30%2,5840$93$10,948,6682Paramount
9Jack Ryan: Shadow Recruit$214,821-32%2,139-768$100$45,191,3484Paramount
10American Hustle$207,688-23%1,488-728$140$138,782,8309Sony / Columbia
11The Wolf of Wall Street$182,149-25%1,167-440$156$108,537,9877Paramount
12Vampire Academy$163,129-33%2,676--$61$4,571,2681Weinstein Company
13The Nut Job$147,263-18%3,004-468$49$55,580,4434Open Road
14August: Osage County$144,605-15%1,327-992$109$34,732,1177Weinstein Company
15I, Frankenstein$57,926-58%1,427-1326$41$17,804,4573Lionsgate

Limited (100 — 999)

#TitleWed, Feb. 12 2014LocationsAvg.TotalWks.Dist.
1Philomena$103,763-5%504-63$206$28,971,38212Weinstein Company
2Nebraska$77,835-13%525-350$148$15,177,95413Paramount Vantage
312 Years a Slave$64,173-34%566-606$113$47,582,66017Fox Searchlight
4Gravity$62,461-64%701-431$89$266,850,23319Warner Bros.
5Her (2013)$57,158-14%457-346$125$22,647,9898Warner Bros.
6Dallas Buyers Club$51,182-20%488-564$105$23,848,51515Focus
7The Hobbit: The Desolation of Smaug$42,170-39%537-396$79$255,576,2409Warner Bros. / New Line
8The Hunger Games: Catching Fire$30,029-39%529-293$57$422,541,07812Lionsgate
9Anchorman 2: The Legend Continues$21,892-21%346-74$63$124,870,7188Paramount
10Devil's Due$16,177-46%299-991$54$15,476,6104Fox
11Inside Llewyn Davis$14,922-16%129-85$116$12,803,49610CBS Films
12The Secret Life of Walter Mitty$13,879-18%242-168$57$57,244,3967Fox
13The Book Thief$10,605-17%135-43$79$20,983,46114Fox
14Grudge Match$10,558-16%341100$31$29,557,3707Warner Bros.
15The Legend Of Hercules$10,372-43%248-350$42$18,435,9315Lionsgate / Summit
16Captain Phillips$9,753-19%182-63$54$106,766,62318Sony / Columbia
17Walking With Dinosaurs$7,733-33%251-72$31$35,234,4228Fox
18Paranormal Activity: The Marked Ones$5,116-12%103-47$50$32,401,6916Paramount
19Cloudy with a Chance of Meatballs 2$5,018-22%197-23$25$119,296,75520Sony / Columbia
20Tyler Perry's A Madea Christmas$2,896-33%115-48$25$52,539,6889Lionsgate
21Free Birds$1,7642%109-26$16$55,573,22615Relativity Media

Platform (1 — 99)

#TitleWed, Feb. 12 2014LocationsAvg.TotalWks.Dist.
1Gloria (2014)$26,80913%6536$412$623,9013Roadside Attractions
2Hasee Toh Phasee$16,289-33%88--$185$393,2351Reliance Entertainment
3Mandela: Long Walk to Freedom$3,171-32%46-31$69$8,195,94411Weinstein Company
4Gimme Shelter (2014)$2,222-45%76-271$29$1,345,5583Roadside Attractions
5Last Vegas$2,158-2%60-44$36$63,887,39215CBS Films
6Alphaville (2014 re-issue)$1,55017%1--$1,550$11,4271Rialto Pictures
7All Is Lost$1,513287%12-13$126$6,255,24117Roadside Attractions
8Knights of Badassdom$1,441-45%9-2$160$92,1293eOne Films US
9Love Is in the Air$33036%3-3$110$8,3102Focus World
10At Middleton$196-57%7-13$28$51,0202Anchor Bay / Freestyle
11Lee Daniels' The Butler$126-45%11-41$11$116,631,83826Weinstein Company
12The Pretty One$89-83%1--$89$2,2321Dada Films
13Demi-Soeur$50-51%1--$50$8851Rialto Premieres