Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sat, Feb. 15 2014

Wide (1000+)

#TitleSat, Feb. 15 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$20,262,41758%3,7750$5,368$113,364,0212Warner Bros.
2RoboCop (2014)$8,259,51021%3,372--$2,449$20,033,8071Sony / Columbia
3About Last Night$7,930,871-38%2,253--$3,520$20,801,9801Sony / Screen Gems
4The Monuments Men$5,954,28920%3,0830$1,931$39,587,9292Sony / Columbia
5Endless Love (2014)$3,576,560-52%2,896--$1,235$11,004,8051Universal
6Ride Along$3,158,835-7%2,517-283$1,255$113,943,1655Universal
7Frozen (2013)$2,419,79042%2,101-359$1,152$374,318,21613Disney
8Winter's Tale$2,245,561-39%2,965--$757$5,898,2481Warner Bros.
9Lone Survivor$1,670,79034%2,013-856$830$117,245,0618Universal
10That Awkward Moment$1,137,470-26%1,922-887$592$20,737,2603Focus
11American Hustle$964,46423%1,072-568$900$140,765,80410Sony / Columbia
12Jack Ryan: Shadow Recruit$887,84118%1,278-861$695$47,089,1765Paramount
13The Nut Job$773,46693%1,918-1086$403$56,924,3875Open Road
14Vampire Academy$699,945-1%2,6760$262$6,158,8722Weinstein Company
15Philomena$587,27441%1,225721$479$30,075,47113Weinstein Company
16Labor Day (2013)$454,362-8%1,664-920$273$12,143,3173Paramount
17August: Osage County$346,74845%1,010-317$343$35,467,2918Weinstein Company

Limited (100 — 999)

#TitleSat, Feb. 15 2014LocationsAvg.TotalWks.Dist.
1The Wolf of Wall Street$737,11433%751-416$982$110,039,3998Paramount
2Gravity$404,14637%355-346$1,138$267,620,30920Warner Bros.
312 Years a Slave$233,56478%386-292$605$48,016,76618Fox Searchlight
4Her (2013)$232,80021%255-202$913$23,134,5789Warner Bros.
5The Hunger Games: Catching Fire$216,38325%326-203$664$422,964,65913Lionsgate
6Nebraska$213,60054%324-201$659$15,612,62114Paramount Vantage
7The Hobbit: The Desolation of Smaug$198,00438%285-252$695$255,966,97810Warner Bros. / New Line
8I, Frankenstein$174,1477%468-959$372$18,202,2974Lionsgate
9Dallas Buyers Club$161,53474%223-265$724$24,154,65216Focus
10The Secret Life of Walter Mitty$80,80421%201-41$402$57,407,7088Fox
11Anchorman 2: The Legend Continues$71,11810%261-85$272$125,030,3459Paramount
12Walking With Dinosaurs$69,89388%248-3$282$35,350,0729Fox
13Devil's Due$44,402-12%123-262$361$15,586,7505Fox
14Cloudy with a Chance of Meatballs 2$43,40371%181-16$240$119,371,83021Sony / Columbia
15Grudge Match$37,19027%291-50$128$29,636,0178Warner Bros.
16Captain Phillips$31,70822%135-47$235$106,836,23619Sony / Columbia

Platform (1 — 99)

#TitleSat, Feb. 15 2014LocationsAvg.TotalWks.Dist.
1Gloria (2014)$126,28455%9833$1,289$850,7314Roadside Attractions
2Hasee Toh Phasee$56,76315%77-11$737$508,3992Reliance Entertainment
3Inside Llewyn Davis$49,71357%86-43$578$12,900,22911CBS Films
4The Book Thief$33,30731%94-41$354$21,054,97315Fox
5The Legend Of Hercules$25,9239%90-158$288$18,495,0706Lionsgate / Summit
6Paranormal Activity: The Marked Ones$15,73532%62-41$254$32,434,5487Paramount
7Free Birds$14,29681%75-34$191$55,597,55116Relativity Media
8Last Vegas$7,33420%41-19$179$63,903,96016CBS Films
9Mandela: Long Walk to Freedom$5,015-18%34-12$148$8,212,06912Weinstein Company
10Gimme Shelter (2014)$1,64326%15-61$110$1,350,6864Roadside Attractions
11All Is Lost$1,27115%9-3$141$6,257,93818Roadside Attractions
12Alphaville (2014 re-issue)$984-10%10$984$14,3392Rialto Pictures
13The Pretty One$74810%10$748$3,7832Dada Films
14At Middleton$71249%1-7$712$52,4093Anchor Bay / Freestyle
15Knights of Badassdom$45475%2-7$227$97,9214eOne Films US