'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Thu, Feb. 20 2014

Wide (1000+)

#TitleThu, Feb. 20 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$2,703,1561%3,7750$716$151,710,0962Warner Bros.
2RoboCop (2014)$1,185,003-5%3,3720$351$34,200,1061Sony / Columbia
3The Monuments Men$1,003,015-4%3,0830$325$49,944,6842Sony / Columbia
4About Last Night$850,970-5%2,253--$378$30,746,2901Sony / Screen Gems
5Frozen (2013)$453,7490%2,101-359$216$379,704,33513Disney
6Endless Love (2014)$420,025-3%2,896--$145$15,841,2551Universal
7Ride Along$415,3053%2,517-168$165$118,505,8005Universal
8Winter's Tale$311,188-6%2,965--$105$9,093,9011Warner Bros.
9Lone Survivor$241,3350%2,013-467$120$119,730,9068Universal
10That Awkward Moment$214,0901%1,922-887$111$22,668,5423Focus
11The Nut Job$190,1835%1,918-1086$99$58,839,5035Open Road
12Philomena$189,541-3%1,225721$155$31,523,93613Weinstein Company
13American Hustle$179,4774%1,072-416$167$142,383,07410Sony / Columbia
14Jack Ryan: Shadow Recruit$131,985-7%1,278-861$103$48,472,6785Paramount
15Vampire Academy$115,277-6%2,6760$43$7,344,6082Weinstein Company
16August: Osage County$87,703-5%1,010-317$87$36,215,3118Weinstein Company
17Labor Day (2013)$84,9212%1,664-920$51$12,879,6413Paramount

Limited (100 — 999)

#TitleThu, Feb. 20 2014LocationsAvg.TotalWks.Dist.
1The Wolf of Wall Street$155,158-2%751-416$207$111,518,6918Paramount
2Gravity$82,346-1%355-346$232$268,428,12820Warner Bros.
312 Years a Slave$63,5120%386-180$165$48,554,72318Fox Searchlight
4Nebraska$59,5014%324-201$184$16,088,87314Paramount Vantage
5Her (2013)$51,2834%255-202$201$23,570,6109Warner Bros.
6Dallas Buyers Club$34,8343%223-265$156$24,449,50116Focus
7The Hobbit: The Desolation of Smaug$34,4260%285-252$121$256,343,74410Warner Bros. / New Line
8The Hunger Games: Catching Fire$34,1761%326-203$105$423,307,51613Lionsgate
9I, Frankenstein$28,508-10%468-959$61$18,512,1324Lionsgate
10Anchorman 2: The Legend Continues$16,6162%261-85$64$125,168,3689Paramount
11The Secret Life of Walter Mitty$15,275-4%201-41$76$57,547,0848Fox
12Walking With Dinosaurs$12,19913%248-3$49$35,495,8389Fox
13Grudge Match$9,94529%291-50$34$29,700,2838Warner Bros.
14Cloudy with a Chance of Meatballs 2$8,98117%181-16$50$119,461,28821Sony / Columbia
15Devil's Due$8,264-4%123-176$67$15,656,0145Fox
16Captain Phillips$7,15811%135-47$53$106,892,78019Sony / Columbia

Platform (1 — 99)

#TitleThu, Feb. 20 2014LocationsAvg.TotalWks.Dist.
1Gloria (2014)$30,576-13%9833$312$1,110,9224Roadside Attractions
2Inside Llewyn Davis$12,9290%86-43$150$12,999,07311CBS Films
3The Book Thief$9,1535%94-41$97$21,127,79215Fox
4Knights of Badassdom$8,25145739%2-7$4,126$113,5314eOne Films US
5Hasee Toh Phasee$5,002-28%77-11$65$597,6792Reliance Entertainment
6The Legend Of Hercules$4,760-2%90-158$53$18,545,9136Lionsgate / Summit
7Mandela: Long Walk to Freedom$4,73129%34-12$139$8,233,48912Weinstein Company
8Paranormal Activity: The Marked Ones$3,1170%62-41$50$32,462,3727Paramount
9Free Birds$2,94629%75-34$39$55,625,87016Relativity Media
10Last Vegas$1,72334%41-19$42$63,914,16716CBS Films
11Alphaville (2014 re-issue)$1,09539%10$1,095$18,4982Rialto Pictures
12Gimme Shelter (2014)$496-46%15-61$33$1,357,5764Roadside Attractions
13All Is Lost$45954%9-3$51$6,260,62518Roadside Attractions
14At Middleton$30462%1-6$304$53,8373Anchor Bay / Freestyle
15The Pretty One$20782%10$207$5,1902Dada Films