Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Feb. 23 2014

Wide (1000+)

#TitleSun, Feb. 23 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$9,550,587-34%3,890115$2,455$183,015,4553Warner Bros.
23 Days to Kill$3,031,216-41%2,872--$1,055$12,242,2181Relativity Media
3RoboCop (2014)$2,834,821-35%3,3720$841$44,005,1572Sony / Columbia
4Pompeii$2,714,570-36%2,658--$1,021$10,340,8231Sony / TriStar
5The Monuments Men$1,994,824-46%3,064-19$651$57,856,9603Sony / Columbia
6About Last Night$1,896,764-44%2,2530$842$38,281,1062Sony / Screen Gems
7Frozen (2013)$1,349,347-34%1,891-210$714$384,108,13214Disney
8Ride Along$1,082,070-51%2,186-331$495$123,129,1906Universal
9Endless Love (2014)$767,440-56%2,8960$265$19,808,7752Universal
10Winter's Tale$528,628-46%2,9650$178$11,267,3562Warner Bros.
11Lone Survivor$507,860-45%1,516-497$335$121,709,2869Universal
12The Nut Job$366,263-25%1,235-683$297$59,906,0676Open Road
13Philomena$362,088-32%1,004-221$361$32,720,25214Weinstein Company
14That Awkward Moment$302,125-50%1,208-714$250$24,053,6884Focus

Limited (100 — 999)

#TitleSun, Feb. 23 2014LocationsAvg.TotalWks.Dist.
1American Hustle$433,268-48%903-169$480$144,115,17211Sony / Columbia
2The Wolf of Wall Street$358,413-41%627-124$572$112,821,5629Paramount
3Gravity$239,070-38%348-7$687$269,275,32321Warner Bros.
4Jack Ryan: Shadow Recruit$192,033-51%807-471$238$49,297,3246Paramount
512 Years a Slave$160,023-34%349-37$459$49,077,22019Fox Searchlight
6Nebraska$128,786-36%210-114$613$16,518,81415Paramount Vantage
7August: Osage County$119,453-33%525-485$228$36,615,2559Weinstein Company
8Her (2013)$114,963-39%250-5$460$23,980,03810Warner Bros.
9Dallas Buyers Club$94,556-28%175-48$540$24,746,78017Focus
10The Hunger Games: Catching Fire$78,926-48%240-86$329$423,626,64214Lionsgate
11The Hobbit: The Desolation of Smaug$78,379-44%266-19$295$256,636,87411Warner Bros. / New Line
12In Secret$73,537-35%266--$276$265,5861Roadside Attractions
13Gloria (2014)$67,797-37%11012$616$1,344,8815Roadside Attractions
14Vampire Academy$65,516-47%536-2140$122$7,606,3953Weinstein Company
15Labor Day (2013)$53,537-49%418-1246$128$13,106,5054Paramount
16I, Frankenstein$46,490-32%217-251$214$18,666,4985Lionsgate
17Walking With Dinosaurs$46,488-26%214-34$217$35,634,73310Fox
18The Secret Life of Walter Mitty$39,401-51%2087$189$57,720,7449Fox
19The Legend Of Hercules$33,376-24%11020$303$18,647,9737Lionsgate / Summit
20Cloudy with a Chance of Meatballs 2$27,373-32%1810$151$119,546,97022Sony / Columbia
21Inside Llewyn Davis$21,118-36%10721$197$13,072,05312CBS Films
22Captain Phillips$14,949-55%18954$79$106,957,07120Sony / Columbia
23Grudge Match$10,665-53%108-183$99$29,747,3099Warner Bros.

Platform (1 — 99)

#TitleSun, Feb. 23 2014LocationsAvg.TotalWks.Dist.
1The Wind Rises$102,914-20%21--$4,901$455,8011Disney
2Highway$87,247-40%97--$899$326,6541UTV Motion Pictures
3The Book Thief$16,967-42%84-10$202$21,192,41516Fox
4Devil's Due$16,395-49%84-39$195$15,722,0506Fox
5Hasee Toh Phasee$9,583-42%33-44$290$634,3423Reliance Entertainment
6Free Birds$7,920-37%56-19$141$55,651,84317Relativity Media
7Barefoot$3,315-27%18--$184$11,7671Roadside Attractions
8Mandela: Long Walk to Freedom$2,980-18%33-1$90$8,242,53613Weinstein Company
9The Pretty One$1,508-41%54$302$11,1863Dada Films
10All Is Lost$666-20%5-4$133$6,262,94219Roadside Attractions
11Gimme Shelter (2014)$485-49%5-10$97$1,359,5635Roadside Attractions
12Alphaville (2014 re-issue)$450-23%10$450$20,0183Rialto Pictures
13Knights of Badassdom$200-54%31$67$114,2915eOne Films US