Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Tue, Mar. 4 2014

Wide (1000+)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$2,563,94027%3,090--$830$33,463,5251Universal
2Son of God$1,790,14922%3,260--$549$28,863,0291Fox
3The LEGO Movie$1,547,12222%3,770-120$410$211,954,0574Warner Bros.
4Pompeii$557,57541%2,6580$210$18,721,1052Sony / TriStar
5The Monuments Men$529,46332%3,002-62$176$66,564,3374Sony / Columbia
63 Days to Kill$508,06424%2,8720$177$21,670,4482Relativity Media
7RoboCop (2014)$480,88828%2,885-487$167$52,077,4473Sony / Columbia
8Frozen (2013)$387,23214%1,746-145$222$389,482,31315Disney
9About Last Night$326,66315%1,804-449$181$44,345,9193Sony / Screen Gems
10Ride Along$233,6259%1,869-317$125$127,609,6407Universal
11Philomena$171,27732%1,09793$156$34,912,85415Weinstein Company
12Endless Love (2014)$159,29031%1,874-1022$85$22,470,7103Universal
13Anchorman 2: The Legend Continues$154,47912%1,317--$117$126,820,18211Paramount
14Lone Survivor$101,5955%1,017-499$100$123,539,82610Universal

Limited (100 — 999)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1American Hustle$170,27511%94542$180$147,034,57412Sony / Columbia
212 Years a Slave$169,38312%41162$412$50,656,46020Fox Searchlight
3The Wind Rises$144,30125%496475$291$2,355,4792Disney
4The Wolf of Wall Street$120,5678%505-122$239$114,802,44210Paramount
5Gravity$120,050-2%340-8$353$270,720,99722Warner Bros.
6That Awkward Moment$97,18065%608-600$160$25,237,3355Focus
7The Nut Job$89,14621%752-483$119$60,954,9707Open Road
8Stalingrad (2014)$75,20620%308--$244$648,7381Sony / Columbia
9Dallas Buyers Club$64,5392%21641$299$25,453,15018Focus
10Nebraska$43,86426%28979$152$17,197,39716Paramount Vantage
11Jack Ryan: Shadow Recruit$38,71655%367-440$105$49,926,4837Paramount
12Her (2013)$38,2003%2500$153$24,669,75411Warner Bros.
13Winter's Tale$34,35421%705-2260$49$12,377,0053Warner Bros.
14Repentance$33,90414%152--$223$565,0401Lionsgate / Codeblack Films
15August: Osage County$29,21630%346-179$84$37,118,11710Weinstein Company
16The Hobbit: The Desolation of Smaug$28,46935%215-51$132$257,010,76012Warner Bros. / New Line
17The Hunger Games: Catching Fire$17,98414%198-42$91$423,939,26415Lionsgate
18Gloria (2014)$17,97120%102-8$176$1,623,3006Roadside Attractions
19I, Frankenstein$15,44321%169-48$91$18,878,6686Lionsgate
20The Secret Life of Walter Mitty$10,9238%163-45$67$57,922,64410Fox
21Walking With Dinosaurs$10,89648%195-19$56$35,802,23211Fox
22Labor Day (2013)$7,08856%107-311$66$13,262,1455Paramount
23In Secret$5,50514%109-157$51$430,6632Roadside Attractions
24Vampire Academy$3,83210%111-425$35$7,732,1204Weinstein Company

Platform (1 — 99)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1Highway$8,531107%80-17$107$503,2352UTV Motion Pictures
2The Legend Of Hercules$6,762-7%89-21$76$18,768,9998Lionsgate / Summit
3The Book Thief$6,296-22%73-11$86$21,291,83617Fox
4Inside Llewyn Davis$6,14242%65-42$94$13,169,59613CBS Films
5Mandela: Long Walk to Freedom$3,67323%9158$40$8,277,90714Weinstein Company
6Devil's Due$3,29912%48-36$69$15,779,6417Fox
7Free Birds$2,88320%48-8$60$55,687,80818Relativity Media
8Grudge Match$2,4436%75-33$33$29,788,80010Warner Bros.
9Ernest & Celestine$425-15%1--$425$14,0031GKIDS
10Hasee Toh Phasee$201-35%9-24$22$645,6344Reliance Entertainment
11Alphaville (2014 re-issue)$122-33%10$122$21,8634Rialto Pictures