'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Tue, Mar. 4 2014

Wide (1000+)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$2,563,94027%3,090--$830$33,463,5251Universal
2Son of God$1,790,14922%3,260--$549$28,863,0291Fox
3The LEGO Movie$1,547,12222%3,770-120$410$211,954,0574Warner Bros.
4Pompeii$557,57541%2,6580$210$18,721,1052Sony / TriStar
5The Monuments Men$529,46332%3,002-62$176$66,564,3374Sony / Columbia
63 Days to Kill$508,06424%2,8720$177$21,670,4482Relativity Media
7RoboCop (2014)$480,88828%2,885-487$167$52,077,4473Sony / Columbia
8Frozen (2013)$387,23214%1,746-145$222$389,482,31315Disney
9About Last Night$326,66315%1,804-449$181$44,345,9193Sony / Screen Gems
10Ride Along$233,6259%1,869-317$125$127,609,6407Universal
11Philomena$171,27732%1,09793$156$34,912,85415Weinstein Company
12Endless Love (2014)$159,29031%1,874-1022$85$22,470,7103Universal
13Anchorman 2: The Legend Continues$154,47912%1,317--$117$126,820,18211Paramount
14Lone Survivor$101,5955%1,017-499$100$123,539,82610Universal

Limited (100 — 999)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1American Hustle$170,27511%94542$180$147,034,57412Sony / Columbia
212 Years a Slave$169,38312%41162$412$50,656,46020Fox Searchlight
3The Wind Rises$144,30125%496475$291$2,355,4792Disney
4The Wolf of Wall Street$120,5678%505-122$239$114,802,44210Paramount
5Gravity$120,050-2%340-8$353$270,720,99722Warner Bros.
6That Awkward Moment$97,18065%608-600$160$25,237,3355Focus
7The Nut Job$89,14621%752-483$119$60,954,9707Open Road
8Stalingrad (2014)$75,20620%308--$244$648,7381Sony / Columbia
9Dallas Buyers Club$64,5392%21641$299$25,453,15018Focus
10Nebraska$43,86426%28979$152$17,197,39716Paramount Vantage
11Jack Ryan: Shadow Recruit$38,71655%367-440$105$49,926,4837Paramount
12Her (2013)$38,2003%2500$153$24,669,75411Warner Bros.
13Winter's Tale$34,35421%705-2260$49$12,377,0053Warner Bros.
14Repentance$33,90414%152--$223$565,0401Lionsgate / Codeblack Films
15August: Osage County$29,21630%346-179$84$37,118,11710Weinstein Company
16The Hobbit: The Desolation of Smaug$28,46935%215-51$132$257,010,76012Warner Bros. / New Line
17The Hunger Games: Catching Fire$17,98414%198-42$91$423,939,26415Lionsgate
18Gloria (2014)$17,97120%102-8$176$1,623,3006Roadside Attractions
19I, Frankenstein$15,44321%169-48$91$18,878,6686Lionsgate
20The Secret Life of Walter Mitty$10,9238%163-45$67$57,922,64410Fox
21Walking With Dinosaurs$10,89648%195-19$56$35,802,23211Fox
22Labor Day (2013)$7,08856%107-311$66$13,262,1455Paramount
23In Secret$5,50514%109-157$51$430,6632Roadside Attractions
24Vampire Academy$3,83210%111-425$35$7,732,1204Weinstein Company

Platform (1 — 99)

#TitleTue, Mar. 4 2014LocationsAvg.TotalWks.Dist.
1Highway$8,531107%80-17$107$503,2352UTV Motion Pictures
2The Legend Of Hercules$6,762-7%89-21$76$18,768,9998Lionsgate / Summit
3The Book Thief$6,296-22%73-11$86$21,291,83617Fox
4Inside Llewyn Davis$6,14242%65-42$94$13,169,59613CBS Films
5Mandela: Long Walk to Freedom$3,67323%9158$40$8,277,90714Weinstein Company
6Devil's Due$3,29912%48-36$69$15,779,6417Fox
7Free Birds$2,88320%48-8$60$55,687,80818Relativity Media
8Grudge Match$2,4436%75-33$33$29,788,80010Warner Bros.
9Ernest & Celestine$425-15%1--$425$14,0031GKIDS
10Hasee Toh Phasee$201-35%9-24$22$645,6344Reliance Entertainment
11Alphaville (2014 re-issue)$122-33%10$122$21,8634Rialto Pictures