Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, Mar. 7 2014

Wide (1000+)

#TitleFri, Mar. 7 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$17,454,309--3,470--$5,030$17,454,3091Warner Bros.
2Mr. Peabody & Sherman$8,018,923--3,934--$2,038$8,018,9231Fox / DreamWorks Animation
3Non-Stop (2014)$4,700,630193%3,11323$1,510$41,439,5552Universal
4Son of God$2,688,63396%3,27111$822$34,183,5282Fox
5The LEGO Movie$2,526,539143%3,290-480$768$216,493,1515Warner Bros.
63 Days to Kill$874,132103%2,348-524$372$23,368,3493Relativity Media
7The Monuments Men$866,50268%2,001-1001$433$68,368,1455Sony / Columbia
8Frozen (2013)$633,121117%1,660-86$381$390,673,23516Disney
912 Years a Slave$584,085310%1,065654$548$51,516,12021Fox Searchlight
10Ride Along$582,120229%1,323-546$440$128,546,2008Universal
11RoboCop (2014)$512,70358%1,714-1171$299$53,258,8114Sony / Columbia
12About Last Night$490,833101%1,074-730$457$45,339,2234Sony / Screen Gems
13Pompeii$466,35530%1,658-1000$281$19,934,3833Sony / TriStar

Limited (100 — 999)

#TitleFri, Mar. 7 2014LocationsAvg.TotalWks.Dist.
1American Hustle$299,61294%605-340$495$147,630,52013Sony / Columbia
2Gravity$240,014158%38444$625$271,152,62023Warner Bros.
3The Wind Rises$239,902106%4960$484$2,827,1323Disney
4The Wolf of Wall Street$196,47994%359-146$547$115,199,33611Paramount
5Philomena$192,37911%670-427$287$35,576,12616Weinstein Company
6Dallas Buyers Club$171,676183%31296$550$25,741,28319Focus
7Endless Love (2014)$150,08034%536-1338$280$22,844,8704Universal
8Lone Survivor$115,64034%472-545$245$123,822,89611Universal
9The Hobbit: The Desolation of Smaug$87,309259%333118$262$257,140,61613Warner Bros. / New Line
10Repentance$80,235187%1575$511$702,3322Lionsgate / Codeblack Films
11That Awkward Moment$78,16815%188-420$416$25,446,7946Focus
12Her (2013)$73,759114%155-95$476$24,809,93712Warner Bros.
13The Nut Job$71,12113%490-262$145$61,154,7288Open Road
14Anchorman 2: The Legend Continues$53,477-63%304-1013$176$127,154,85412Paramount
15Nebraska$48,8154%180-109$271$17,331,33217Paramount Vantage
16Jack Ryan: Shadow Recruit$36,78011%107-260$344$50,024,8148Paramount
17August: Osage County$35,1813%196-150$179$37,214,63711Weinstein Company
18The Hunger Games: Catching Fire$34,692115%133-65$261$424,004,53516Lionsgate
19Stalingrad (2014)$31,442-21%143-165$220$789,0512Sony / Columbia
20The Secret Life of Walter Mitty$25,741154%133-30$194$57,967,35111Fox
21Walking With Dinosaurs$14,62796%164-31$89$35,831,60612Fox
22Cloudy with a Chance of Meatballs 2$13,119--111-52$118$119,679,91024Sony / Columbia

Platform (1 — 99)

#TitleFri, Mar. 7 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$260,447--4--$65,112$260,4471Fox Searchlight
2Gloria (2014)$29,91137%76-26$394$1,692,1537Roadside Attractions
3I, Frankenstein$17,86081%92-77$194$18,917,9587Lionsgate
4Labor Day (2013)$13,76785%84-23$164$13,289,3676Paramount
5The Book Thief$12,52829%49-24$256$21,321,42618Fox
6Winter's Tale$10,579-68%82-623$129$12,448,4324Warner Bros.
7The Legend Of Hercules$8,92344%61-28$146$18,789,7169Lionsgate / Summit
8Inside Llewyn Davis$7,038-22%52-13$135$13,191,51214CBS Films
9Free Birds$4,29184%7426$58$55,696,70519Relativity Media
10Highway$3,196-45%9-71$355$517,3423UTV Motion Pictures
11Ernest & Celestine$2,888500%65$481$17,8952GKIDS
12Vampire Academy$2,583-28%32-79$81$7,742,3115Weinstein Company
13Grudge Match$2,285-1%45-30$51$29,795,11211Warner Bros.
14Mandela: Long Walk to Freedom$2,000-61%42-49$48$8,287,63715Weinstein Company