Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Mar. 8 2014

Wide (1000+)

#TitleSat, Mar. 8 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$16,089,450-8%3,470--$4,637$33,543,7591Warner Bros.
2Mr. Peabody & Sherman$14,374,77179%3,934--$3,654$22,393,6941Fox / DreamWorks Animation
3Non-Stop (2014)$7,113,20551%3,11323$2,285$48,552,7602Universal
4The LEGO Movie$5,113,832102%3,290-480$1,554$221,606,9835Warner Bros.
5Son of God$4,187,14756%3,27111$1,280$38,370,6752Fox
6The Monuments Men$1,460,67069%2,001-1001$730$69,828,8155Sony / Columbia
7Frozen (2013)$1,389,988120%1,660-86$837$392,063,22316Disney
83 Days to Kill$1,374,37457%2,348-524$585$24,742,7233Relativity Media
912 Years a Slave$972,50967%1,065654$913$52,488,62921Fox Searchlight
10Ride Along$972,40567%1,323-546$735$129,518,6058Universal
11RoboCop (2014)$917,96279%1,714-1171$536$54,176,7734Sony / Columbia
12About Last Night$739,84851%1,074-730$689$46,079,0714Sony / Screen Gems
13Pompeii$695,95549%1,658-1000$420$20,630,3383Sony / TriStar

Limited (100 — 999)

#TitleSat, Mar. 8 2014LocationsAvg.TotalWks.Dist.
1American Hustle$521,70874%605-340$862$148,152,22813Sony / Columbia
2Gravity$431,73080%38444$1,124$271,584,35023Warner Bros.
3The Wind Rises$399,46567%4960$805$3,226,5973Disney
4The Wolf of Wall Street$327,13766%359-146$911$115,526,47311Paramount
5Philomena$311,45762%670-427$465$35,887,58316Weinstein Company
6Dallas Buyers Club$293,55771%31296$941$26,034,84019Focus
7Lone Survivor$198,24071%472-545$420$124,021,13611Universal
8Endless Love (2014)$182,16521%536-1338$340$23,027,0354Universal
9The Hobbit: The Desolation of Smaug$156,31179%333118$469$257,296,92713Warner Bros. / New Line
10The Nut Job$143,064101%490-262$292$61,297,7928Open Road
11Repentance$135,29669%1575$862$837,6282Lionsgate / Codeblack Films
12Her (2013)$118,63861%155-95$765$24,928,57312Warner Bros.
13That Awkward Moment$94,41021%188-420$502$25,541,2046Focus
14Nebraska$88,99082%180-109$494$17,420,32217Paramount Vantage
15Anchorman 2: The Legend Continues$65,64223%304-1013$216$127,220,49612Paramount
16August: Osage County$58,06965%196-150$296$37,272,70611Weinstein Company
17The Hunger Games: Catching Fire$56,41963%133-65$424$424,060,95416Lionsgate
18Jack Ryan: Shadow Recruit$54,34448%107-260$508$50,079,1588Paramount
19Stalingrad (2014)$43,63439%143-165$305$832,6852Sony / Columbia
20The Secret Life of Walter Mitty$37,65646%133-30$283$58,005,00711Fox
21Walking With Dinosaurs$34,887139%164-31$213$35,866,49312Fox
22Cloudy with a Chance of Meatballs 2$19,77851%111-52$178$119,699,68824Sony / Columbia

Platform (1 — 99)

#TitleSat, Mar. 8 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$298,15914%4--$74,540$558,6061Fox Searchlight
2Gloria (2014)$51,37072%76-26$676$1,743,5237Roadside Attractions
3I, Frankenstein$29,01962%92-77$315$18,946,9777Lionsgate
4Labor Day (2013)$18,58035%84-23$221$13,307,9476Paramount
5Free Birds$17,144300%7426$232$55,713,84919Relativity Media
6The Book Thief$16,97535%49-24$346$21,338,40118Fox
7The Legend Of Hercules$16,34683%61-28$268$18,806,0629Lionsgate / Summit
8Winter's Tale$15,51547%82-623$189$12,463,9474Warner Bros.
9Inside Llewyn Davis$14,757110%52-13$284$13,206,26914CBS Films
10Grudge Match$4,768109%45-30$106$29,799,88011Warner Bros.
11Highway$4,76149%9-71$529$522,1033UTV Motion Pictures
12Vampire Academy$4,64780%32-79$145$7,746,9585Weinstein Company
13Ernest & Celestine$4,49956%65$750$22,3942GKIDS
14Mandela: Long Walk to Freedom$3,93697%42-49$94$8,291,57315Weinstein Company