'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Thu, Mar. 13 2014

Wide (1000+)

#TitleThu, Mar. 13 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$2,988,113-3%3,470--$861$59,205,5531Warner Bros.
2Mr. Peabody & Sherman$2,377,0771%3,934--$604$41,979,9161Fox / DreamWorks Animation
3Non-Stop (2014)$1,324,0050%3,11323$425$58,189,8102Universal
4The LEGO Movie$1,084,2176%3,290-480$330$229,226,9285Warner Bros.
5Son of God$819,348-1%3,27111$250$45,474,7082Fox
6The Monuments Men$316,1231%2,001-1001$158$71,818,6925Sony / Columbia
7Frozen (2013)$313,0741%1,660-86$189$394,238,85016Disney
83 Days to Kill$298,178-3%2,348-524$127$26,732,3683Relativity Media
9RoboCop (2014)$200,722-10%1,714-1171$117$55,670,5314Sony / Columbia
1012 Years a Slave$195,318-2%1,065654$183$53,867,99221Fox Searchlight
11Pompeii$168,809-4%1,658-1000$102$21,828,0093Sony / TriStar
12Ride Along$165,225-14%1,323-546$125$130,721,4658Universal
13About Last Night$134,943-10%1,074-730$126$47,145,9004Sony / Screen Gems

Limited (100 — 999)

#TitleThu, Mar. 13 2014LocationsAvg.TotalWks.Dist.
1The Wind Rises$91,9557%4960$185$3,848,9213Disney
2American Hustle$86,2591%605-340$143$148,743,28113Sony / Columbia
3Philomena$81,343-4%670-427$121$36,230,16216Weinstein Company
4Gravity$73,365-5%38444$191$272,124,89223Warner Bros.
5The Wolf of Wall Street$58,0472%359-146$162$115,931,91411Paramount
6The Nut Job$55,3118%490-262$113$61,608,5558Open Road
7Dallas Buyers Club$53,580-1%31296$172$26,403,35219Focus
8Lone Survivor$44,645-5%472-545$95$124,303,89111Universal
9The Hobbit: The Desolation of Smaug$41,37514%333118$124$257,557,42513Warner Bros. / New Line
10Endless Love (2014)$32,0450%536-1338$60$23,240,8804Universal
11That Awkward Moment$31,10139%188-420$165$25,714,7216Focus
12Her (2013)$21,407-5%155-95$138$25,089,46712Warner Bros.
13Repentance$20,230-12%1575$129$1,013,6252Lionsgate / Codeblack Films
14Nebraska$17,543-8%180-109$97$17,538,23617Paramount Vantage
15Anchorman 2: The Legend Continues$15,645-13%304-1013$51$127,322,44512Paramount
16August: Osage County$15,109-10%196-150$77$37,368,75711Weinstein Company
17Walking With Dinosaurs$13,70516%164-31$84$35,943,71812Fox
18Stalingrad (2014)$13,552-12%143-165$95$927,4422Sony / Columbia
19Jack Ryan: Shadow Recruit$12,71015%107-260$119$50,147,6448Paramount
20The Hunger Games: Catching Fire$11,47812%133-65$86$424,133,88116Lionsgate
21The Secret Life of Walter Mitty$9,46910%133-30$71$58,058,71711Fox

Platform (1 — 99)

#TitleThu, Mar. 13 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$76,764-8%4--$19,191$1,138,9401Fox Searchlight
2Gloria (2014)$10,532-22%76-28$139$1,822,0047Roadside Attractions
3I, Frankenstein$10,2733%92-77$112$19,010,8787Lionsgate
4The Book Thief$8,89421%49-24$182$21,371,86818Fox
5Labor Day (2013)$6,919-3%84-23$82$13,347,3376Paramount
6The Legend Of Hercules$6,799-4%61-28$111$18,848,5389Lionsgate / Summit
7Inside Llewyn Davis$5,033-6%52-13$97$13,235,31914CBS Films
8Winter's Tale$3,941-7%82-623$48$12,486,3184Warner Bros.
9Free Birds$3,58314%7426$48$55,739,38419Relativity Media
10Ernest & Celestine$1,870-3%65$312$31,8862GKIDS
11Mandela: Long Walk to Freedom$1,232-44%42-49$29$8,299,97515Weinstein Company
12Grudge Match$1,15326%45-30$26$29,807,26011Warner Bros.
13Highway$88251%9-71$98$527,6253UTV Motion Pictures
14Vampire Academy$829-33%32-79$26$7,755,5525Weinstein Company