'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Sun, Mar. 16 2014

Wide (1000+)

#TitleSun, Mar. 16 2014LocationsAvg.TotalWks.Dist.
1Mr. Peabody & Sherman$6,836,372-28%3,95117$1,730$63,789,1652Fox / DreamWorks Animation
2300: Rise of an Empire$5,536,708-30%3,49020$1,586$78,406,8982Warner Bros.
3Need For Speed$4,452,276-34%3,115--$1,429$17,844,9391Disney / DreamWorks
4Non-Stop (2014)$2,737,380-41%3,18370$860$68,805,1153Universal
5The LEGO Movie$2,299,838-31%3,040-250$757$236,928,2376Warner Bros.
6Son of God$1,863,439-16%2,990-281$623$51,003,2053Fox
7Tyler Perry’s The Single Moms Club$1,625,553-50%1,896--$857$8,075,1111Lionsgate
8Frozen (2013)$687,954-27%1,466-194$469$396,386,59317Disney
9The Monuments Men$538,862-43%1,594-407$338$73,881,4756Sony / Columbia
103 Days to Kill$456,274-41%1,566-782$291$28,462,7114Relativity Media
11Ride Along$317,440-50%1,024-299$310$132,098,7609Universal

Limited (100 — 999)

#TitleSun, Mar. 16 2014LocationsAvg.TotalWks.Dist.
1Veronica Mars$367,529-40%291--$1,263$1,988,3511Warner Bros.
212 Years a Slave$346,086-36%925-140$374$55,090,88422Fox Searchlight
3RoboCop (2014)$245,731-34%965-749$255$56,524,8825Sony / Columbia
4About Last Night$165,816-44%624-450$266$47,815,9635Sony / Screen Gems
5Pompeii$158,832-38%671-987$237$22,416,0354Sony / TriStar
6The Nut Job$153,122-25%405-85$378$62,090,8759Open Road
7Gravity$146,434-42%320-64$458$272,672,18124Warner Bros.
8American Hustle$145,134-51%503-102$289$149,351,70314Sony / Columbia
9The Wind Rises$139,774-24%305-191$458$4,280,4294Disney
10Philomena$122,163-34%502-168$243$36,651,09817Weinstein Company
11The Wolf of Wall Street$103,725-46%286-73$363$116,345,07312Paramount
12Dallas Buyers Club$97,453-42%281-31$347$26,772,38620Focus
13The Hobbit: The Desolation of Smaug$69,769-37%277-56$252$257,805,64014Warner Bros. / New Line
14Lone Survivor$67,940-44%316-156$215$124,572,47612Universal
15The Hunger Games: Catching Fire$57,041-35%268135$213$424,339,13117Lionsgate
16Her (2013)$38,960-43%121-34$322$25,240,09513Warner Bros.
17Jack Ryan: Shadow Recruit$31,230-47%15245$205$50,280,8149Paramount
18August: Osage County$29,656-36%2037$146$37,473,84612Weinstein Company
19Endless Love (2014)$29,190-57%278-258$105$23,393,7655Universal
20Repentance$27,558-40%126-31$219$1,117,3463Lionsgate / Codeblack Films
21That Awkward Moment$25,282-55%122-66$207$25,844,2277Focus
22Nebraska$20,847-39%120-60$174$17,613,46018Paramount Vantage

Platform (1 — 99)

#TitleSun, Mar. 16 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$1,098,383-24%6662$16,642$4,776,9812Fox Searchlight
2Bad Words$28,651-39%6--$4,775$113,3011Focus
3Gloria (2014)$24,800-30%75-1$331$1,904,8698Roadside Attractions
4Ernest & Celestine$15,805-10%93$1,756$71,4423GKIDS
5I, Frankenstein$15,121-23%76-16$199$19,059,0188Lionsgate
6Cloudy with a Chance of Meatballs 2$12,405-22%74-37$168$119,793,56725Sony / Columbia
7Walking With Dinosaurs$12,304-22%98-66$126$35,981,74913Fox
8The Secret Life of Walter Mitty$11,511-55%88-45$131$58,114,69112Fox
9Stalingrad (2014)$11,111-17%70-73$159$960,2303Sony / Columbia
10The Art of the Steal (2014)$11,013-30%60--$184$40,0031RADiUS-TWC
11The Book Thief$7,443-40%47-2$158$21,401,37419Fox
12Winter's Tale$5,596-29%50-32$112$12,506,3155Warner Bros.
13Anchorman 2: The Legend Continues$5,340-44%50-254$107$127,343,68013Paramount
14Labor Day (2013)$4,112-35%42-42$98$13,362,3087Paramount
15Free Birds$2,474-30%32-42$77$55,747,72420Relativity Media
16Mandela: Long Walk to Freedom$2,454-13%23-19$107$8,307,23116Weinstein Company
17The Word$1,008-26%1--$1,008$3,6481Scarlet Sky Productions
18Vampire Academy$767-57%12-20$64$7,759,0606Weinstein Company
19Highway$54825%1-8$548$529,1364UTV Motion Pictures