'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Mar. 17 2014

Wide (1000+)

#TitleMon, Mar. 17 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$1,731,111-69%3,49020$496$80,138,0092Warner Bros.
2Mr. Peabody & Sherman$1,559,279-77%3,95117$395$65,348,4442Fox / DreamWorks Animation
3Need For Speed$1,224,928-72%3,115--$393$19,069,8671Disney / DreamWorks
4Non-Stop (2014)$859,555-69%3,18370$270$69,664,6703Universal
5The LEGO Movie$613,470-73%3,040-250$202$237,541,7076Warner Bros.
6Son of God$466,094-75%2,990-281$156$51,469,2993Fox
7Tyler Perry’s The Single Moms Club$446,035-73%1,896--$235$8,521,1461Lionsgate
8The Monuments Men$222,884-59%1,594-407$140$74,104,3596Sony / Columbia
9Frozen (2013)$195,135-72%1,466-194$133$396,581,72817Disney
103 Days to Kill$181,134-60%1,566-782$116$28,643,8454Relativity Media
11Ride Along$107,520-66%1,024-299$105$132,206,2809Universal

Limited (100 — 999)

#TitleMon, Mar. 17 2014LocationsAvg.TotalWks.Dist.
112 Years a Slave$120,926-65%925-140$131$55,211,81022Fox Searchlight
2Veronica Mars$97,862-73%291--$336$2,086,2131Warner Bros.
3RoboCop (2014)$85,369-65%965-749$88$56,610,2515Sony / Columbia
4About Last Night$65,143-61%624-450$104$47,881,1065Sony / Screen Gems
5Pompeii$62,729-61%671-987$93$22,478,7644Sony / TriStar
6American Hustle$55,976-61%503-102$111$149,407,67914Sony / Columbia
7Philomena$55,847-54%502-168$111$36,706,94517Weinstein Company
8Gravity$48,219-67%320-64$151$272,720,40024Warner Bros.
9The Wind Rises$46,238-67%305-191$152$4,326,6674Disney
10The Nut Job$39,812-74%405-85$98$62,130,6879Open Road
11The Wolf of Wall Street$36,844-64%286-73$129$116,381,91712Paramount
12Dallas Buyers Club$34,752-64%281-31$124$26,807,13820Focus
13Lone Survivor$23,775-65%316-156$75$124,596,25112Universal
14The Hobbit: The Desolation of Smaug$22,326-68%277-56$81$257,827,96614Warner Bros. / New Line
15The Hunger Games: Catching Fire$18,740-67%268135$70$424,357,87117Lionsgate
16August: Osage County$15,538-48%2037$77$37,489,38412Weinstein Company
17Jack Ryan: Shadow Recruit$14,844-52%15245$98$50,295,6589Paramount
18Her (2013)$14,415-63%121-34$119$25,254,51013Warner Bros.
19Nebraska$11,590-44%120-60$97$17,626,31918Paramount Vantage
20That Awkward Moment$11,340-55%122-66$93$25,855,5677Focus
21Repentance$9,930-64%126-31$79$1,127,2763Lionsgate / Codeblack Films
22Endless Love (2014)$9,730-67%278-258$35$23,403,4955Universal

Platform (1 — 99)

#TitleMon, Mar. 17 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$347,318-68%6662$5,262$5,124,2992Fox Searchlight
2Bad Words$8,574-70%6--$1,429$121,8751Focus
3Gloria (2014)$8,289-67%75-1$111$1,913,1588Roadside Attractions
4The Secret Life of Walter Mitty$4,748-59%88-45$54$58,119,43912Fox
5Stalingrad (2014)$4,569-59%70-73$65$964,7993Sony / Columbia
6The Book Thief$3,984-46%47-2$85$21,405,35819Fox
7The Art of the Steal (2014)$3,903-65%60--$65$43,9061RADiUS-TWC
8Ernest & Celestine$3,903-75%93$434$75,3453GKIDS
9Walking With Dinosaurs$3,696-70%98-66$38$35,985,44513Fox
10I, Frankenstein$3,546-77%76-16$47$19,062,5648Lionsgate
11Winter's Tale$3,358-40%50-32$67$12,509,6735Warner Bros.
12Labor Day (2013)$2,277-45%42-42$54$13,364,5857Paramount
13Anchorman 2: The Legend Continues$2,140-60%50-254$43$127,345,82013Paramount
14Mandela: Long Walk to Freedom$699-72%23-19$30$8,307,93016Weinstein Company
15Free Birds$693-72%32-42$22$55,748,41720Relativity Media
16Vampire Academy$360-53%12-20$30$7,759,4206Weinstein Company