Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Wed, Mar. 19 2014

Wide (1000+)

#TitleWed, Mar. 19 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$1,574,426-22%3,49020$451$83,743,9352Warner Bros.
2Mr. Peabody & Sherman$1,232,818-22%3,95117$312$68,168,6692Fox / DreamWorks Animation
3Need For Speed$1,062,433-31%3,115--$341$21,674,0671Disney / DreamWorks
4Non-Stop (2014)$811,665-24%3,18370$255$71,542,6403Universal
5The LEGO Movie$548,032-17%3,040-250$180$238,753,3546Warner Bros.
6Son of God$462,283-21%2,990-281$155$52,519,3693Fox
7Tyler Perry’s The Single Moms Club$381,460-30%1,896--$201$9,446,0411Lionsgate
8The Monuments Men$207,682-14%1,594-407$130$74,554,0206Sony / Columbia
93 Days to Kill$162,729-21%1,566-782$104$29,012,4034Relativity Media
10Frozen (2013)$139,287-20%1,466-194$95$396,895,07317Disney
11Ride Along$97,280-14%1,024-299$95$132,416,2009Universal

Limited (100 — 999)

#TitleWed, Mar. 19 2014LocationsAvg.TotalWks.Dist.
112 Years a Slave$122,050-22%925-140$132$55,489,96122Fox Searchlight
2Veronica Mars$87,794-18%291--$302$2,281,5921Warner Bros.
3RoboCop (2014)$79,673-19%965-749$83$56,787,7325Sony / Columbia
4Pompeii$64,694-25%671-987$96$22,630,2644Sony / TriStar
5About Last Night$62,729-13%624-450$101$48,016,1885Sony / Screen Gems
6American Hustle$56,839-12%503-102$113$149,528,92114Sony / Columbia
7Philomena$54,859-20%502-168$109$36,830,28017Weinstein Company
8The Wind Rises$51,441-8%305-191$169$4,433,8384Disney
9Gravity$44,934-17%320-64$140$272,819,78524Warner Bros.
10The Nut Job$43,115-16%405-85$106$62,225,1599Open Road
11The Wolf of Wall Street$39,104-13%286-73$137$116,465,73412Paramount
12Dallas Buyers Club$35,610-19%281-31$127$26,886,79120Focus
13Lone Survivor$23,700-12%316-156$75$124,646,81112Universal
14The Hobbit: The Desolation of Smaug$23,585-15%277-56$85$257,879,18114Warner Bros. / New Line
15The Hunger Games: Catching Fire$19,703-11%268135$74$424,399,59717Lionsgate
16Her (2013)$17,832-11%121-34$147$25,292,37813Warner Bros.
17August: Osage County$17,132-1%2037$84$37,523,77212Weinstein Company
18That Awkward Moment$15,065-27%122-66$123$25,891,1937Focus
19Jack Ryan: Shadow Recruit$14,615-13%15245$96$50,327,0029Paramount
20Endless Love (2014)$11,120-20%278-258$40$23,428,5205Universal
21Nebraska$8,953-13%120-60$75$17,645,50418Paramount Vantage
22Repentance$8,875-15%126-31$70$1,146,6333Lionsgate / Codeblack Films

Platform (1 — 99)

#TitleWed, Mar. 19 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$368,8820%6662$5,589$5,863,7092Fox Searchlight
2Bad Words$10,0475%6--$1,675$141,4831Focus
3Gloria (2014)$8,785-18%75-1$117$1,932,6188Roadside Attractions
4Stalingrad (2014)$5,196-17%70-73$74$976,2283Sony / Columbia
5The Art of the Steal (2014)$5,1702%60--$86$54,1531RADiUS-TWC
6The Secret Life of Walter Mitty$4,694-24%88-45$53$58,130,33412Fox
7Walking With Dinosaurs$4,258-13%98-66$43$35,994,57013Fox
8I, Frankenstein$3,958-11%76-16$52$19,070,9948Lionsgate
9The Book Thief$3,2281%47-2$69$21,411,77619Fox
10Winter's Tale$3,152-9%50-32$63$12,516,2845Warner Bros.
11Ernest & Celestine$2,7286%93$303$80,6553GKIDS
12Anchorman 2: The Legend Continues$2,441-7%50-254$49$127,350,89113Paramount
13Labor Day (2013)$1,725-32%42-42$41$13,368,8497Paramount
14Mandela: Long Walk to Freedom$1,122-27%23-19$49$8,310,58716Weinstein Company
15Free Birds$592-29%32-42$19$55,749,84820Relativity Media
16Vampire Academy$298-6%12-20$25$7,760,0366Weinstein Company