Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Thu, Mar. 20 2014

Wide (1000+)

#TitleThu, Mar. 20 2014LocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$1,344,184-15%3,49020$385$85,088,1192Warner Bros.
2Mr. Peabody & Sherman$1,133,715-8%3,95117$287$69,302,3842Fox / DreamWorks Animation
3Need For Speed$949,816-11%3,115--$305$22,623,8831Disney / DreamWorks
4Non-Stop (2014)$732,090-10%3,18370$230$72,274,7303Universal
5The LEGO Movie$483,320-12%3,040-250$159$239,236,6746Warner Bros.
6Son of God$430,279-7%2,990-281$144$52,949,6483Fox
7Tyler Perry’s The Single Moms Club$363,983-5%1,896--$192$9,810,0241Lionsgate
8The Monuments Men$179,706-13%1,594-407$113$74,733,7266Sony / Columbia
93 Days to Kill$133,239-18%1,566-782$85$29,145,6424Relativity Media
10Frozen (2013)$114,188-18%1,466-194$78$397,009,26117Disney
11Ride Along$76,800-21%1,024-299$75$132,493,0009Universal

Limited (100 — 999)

#TitleThu, Mar. 20 2014LocationsAvg.TotalWks.Dist.
112 Years a Slave$100,624-18%925-140$109$55,590,58522Fox Searchlight
2Veronica Mars$83,152-5%291--$286$2,364,7441Warner Bros.
3RoboCop (2014)$66,456-17%965-749$69$56,854,1885Sony / Columbia
4Pompeii$57,969-10%671-987$86$22,688,2334Sony / TriStar
5Philomena$51,425-6%502-168$102$36,881,70517Weinstein Company
6The Wind Rises$50,921-1%305-191$167$4,484,7594Disney
7About Last Night$49,982-20%624-450$80$48,066,1705Sony / Screen Gems
8American Hustle$45,485-20%503-102$90$149,574,40614Sony / Columbia
9Gravity$44,498-1%320-64$139$272,864,28324Warner Bros.
10The Nut Job$39,234-9%405-85$97$62,264,3939Open Road
11The Wolf of Wall Street$30,972-21%286-73$108$116,496,70612Paramount
12Dallas Buyers Club$30,553-14%281-31$109$26,917,34420Focus
13The Hobbit: The Desolation of Smaug$24,5284%277-56$89$257,903,70914Warner Bros. / New Line
14Lone Survivor$22,120-7%316-156$70$124,668,93112Universal
15The Hunger Games: Catching Fire$17,983-9%268135$67$424,417,58017Lionsgate
16August: Osage County$15,111-12%2037$74$37,538,88312Weinstein Company
17Her (2013)$14,992-16%121-34$124$25,307,37013Warner Bros.
18Jack Ryan: Shadow Recruit$14,111-3%15245$93$50,341,1139Paramount
19That Awkward Moment$11,808-22%122-66$97$25,903,0017Focus
20Endless Love (2014)$9,730-13%278-258$35$23,438,2505Universal
21Nebraska$9,4085%120-60$78$17,654,91218Paramount Vantage
22Repentance$7,765-13%126-31$62$1,154,3983Lionsgate / Codeblack Films

Platform (1 — 99)

#TitleThu, Mar. 20 2014LocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$346,810-6%6662$5,255$6,210,5192Fox Searchlight
2Bad Words$14,29042%6--$2,382$155,7731Focus
3Gloria (2014)$9,79712%75-1$131$1,942,4158Roadside Attractions
4The Secret Life of Walter Mitty$4,8734%88-45$55$58,135,20712Fox
5Stalingrad (2014)$4,355-16%70-73$62$980,5833Sony / Columbia
6I, Frankenstein$4,2969%76-16$57$19,075,2908Lionsgate
7Walking With Dinosaurs$3,957-7%98-66$40$35,998,52713Fox
8The Book Thief$3,64113%47-2$77$21,415,41719Fox
9The Art of the Steal (2014)$3,363-35%60--$56$57,5161RADiUS-TWC
10Labor Day (2013)$2,67955%42-42$64$13,371,5287Paramount
11Ernest & Celestine$2,236-18%93$248$82,8913GKIDS
12Winter's Tale$1,995-37%50-32$40$12,518,2795Warner Bros.
13Anchorman 2: The Legend Continues$1,816-26%50-254$36$127,352,70713Paramount
14Mandela: Long Walk to Freedom$1,2047%23-19$52$8,311,79116Weinstein Company
15Free Birds$6327%32-42$20$55,750,48020Relativity Media
16Vampire Academy$35920%12-20$30$7,760,3956Weinstein Company
17Alphaville (2014 re-issue)$78--1--$78$22,4086Rialto Pictures