Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Sat, Mar. 22 2014

Wide (1000+)

#TitleSat, Mar. 22 2014LocationsAvg.TotalWks.Dist.
1Divergent$19,853,462-13%3,936--$5,044$42,637,4811Lionsgate / Summit
2Muppets Most Wanted$7,139,31153%3,194--$2,235$11,801,5761Disney
3Mr. Peabody & Sherman$5,304,06895%3,607-344$1,470$77,326,9243Fox / DreamWorks Animation
4300: Rise of an Empire$3,655,98952%3,085-405$1,185$91,145,8933Warner Bros.
5Need For Speed$3,437,78953%3,1150$1,104$28,307,5392Disney / DreamWorks
6Non-Stop (2014)$2,900,82556%2,945-238$985$77,030,9054Universal
7The LEGO Movie$1,851,79990%2,501-539$740$242,064,9797Warner Bros.
8Tyler Perry’s The Single Moms Club$1,418,00552%1,8960$748$12,163,7912Lionsgate
9Son of God$1,106,64767%2,139-851$517$54,718,7234Fox
10Frozen (2013)$332,499100%1,069-397$311$397,508,05018Disney

Limited (100 — 999)

#TitleSat, Mar. 22 2014LocationsAvg.TotalWks.Dist.
1God's Not Dead$3,310,99018%780--$4,245$6,113,0751Freestyle / Pure Flix
2The Grand Budapest Hotel$2,929,91555%304238$9,638$11,030,5343Fox Searchlight
3The Monuments Men$446,75572%938-656$476$75,440,9227Sony / Columbia
4Ride Along$292,65061%650-374$450$132,967,60510Universal
53 Days to Kill$265,96257%752-814$354$29,580,5625Relativity Media
6Veronica Mars$203,04948%34756$585$2,705,2722Warner Bros.
712 Years a Slave$199,46665%522-403$382$55,910,95123Fox Searchlight
8The Nut Job$150,037100%335-70$448$62,489,60710Open Road
9American Hustle$112,51172%281-222$400$149,752,40915Sony / Columbia
10Gravity$105,98887%202-118$525$273,026,82625Warner Bros.
11RoboCop (2014)$101,95961%328-637$311$57,019,6246Sony / Columbia
12Philomena$93,25265%297-205$314$37,031,54818Weinstein Company
13About Last Night$90,13343%214-410$421$48,219,2996Sony / Screen Gems
14The Wolf of Wall Street$88,72770%215-71$413$116,637,74713Paramount
15Dallas Buyers Club$72,61794%178-103$408$27,027,30221Focus
16Lone Survivor$64,35565%211-105$305$124,772,32113Universal
17The Hobbit: The Desolation of Smaug$59,58767%224-53$266$257,998,95215Warner Bros. / New Line
18Pompeii$55,99750%201-470$279$22,781,6845Sony / TriStar
19The Hunger Games: Catching Fire$50,66757%211-57$240$424,500,49718Lionsgate
20Jack Ryan: Shadow Recruit$37,51444%128-24$293$50,404,65310Paramount
21August: Osage County$28,63678%141-62$203$37,583,57413Weinstein Company
22Winter's Tale$15,91237%14494$111$12,545,8196Warner Bros.

Platform (1 — 99)

#TitleSat, Mar. 22 2014LocationsAvg.TotalWks.Dist.
1Bad Words$216,99354%8781$2,494$513,9022Focus
2Her (2013)$31,45575%73-48$431$25,356,83614Warner Bros.
3That Awkward Moment$31,26231%93-29$336$25,958,1738Focus
4Gloria (2014)$18,423101%50-25$368$1,969,9939Roadside Attractions
5The Secret Life of Walter Mitty$12,61346%63-25$200$58,156,48613Fox
6Repentance$11,61952%43-83$270$1,173,6384Lionsgate / Codeblack Films
7Blood Ties$10,90927%28--$390$19,4891Roadside Attractions
8Walking With Dinosaurs$8,99291%59-39$152$36,012,22414Fox
9Vampire Academy$5,57473%3523$159$7,769,1917Weinstein Company
10Ernest & Celestine$4,626124%7-2$661$89,5844GKIDS
11Stalingrad (2014)$2,94154%13-57$226$985,4334Sony / Columbia
12Mandela: Long Walk to Freedom$1,71554%18-5$95$8,314,61717Weinstein Company
13The Art of the Steal (2014)$1,59238%15-45$106$60,2602RADiUS-TWC
14Alphaville (2014 re-issue)$624179%1--$624$23,2567Rialto Pictures