Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, Mar. 23 2014

Wide (1000+)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1Divergent$11,970,266-40%3,936--$3,041$54,607,7471Lionsgate / Summit
2Muppets Most Wanted$5,203,550-27%3,194--$1,629$17,005,1261Disney
3Mr. Peabody & Sherman$3,808,018-28%3,607-344$1,056$81,134,9423Fox / DreamWorks Animation
4300: Rise of an Empire$2,446,301-33%3,085-405$793$93,592,1943Warner Bros.
5Need For Speed$2,257,975-34%3,1150$725$30,565,5142Disney / DreamWorks
6Non-Stop (2014)$1,678,650-42%2,945-238$570$78,709,5554Universal
7The LEGO Movie$1,320,939-29%2,501-539$528$243,385,9187Warner Bros.
8Son of God$950,350-14%2,139-851$444$55,669,0734Fox
9Tyler Perry’s The Single Moms Club$749,290-47%1,8960$395$12,913,0812Lionsgate
10Frozen (2013)$236,812-29%1,069-397$222$397,744,86218Disney

Limited (100 — 999)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1God's Not Dead$3,103,938-6%780--$3,979$9,217,0131Freestyle / Pure Flix
2The Grand Budapest Hotel$1,967,940-33%304238$6,473$12,998,4743Fox Searchlight
3The Monuments Men$243,953-45%938-656$260$75,684,8757Sony / Columbia
43 Days to Kill$152,965-42%752-814$203$29,733,5275Relativity Media
5Ride Along$152,750-48%650-374$235$133,120,35510Universal
6Veronica Mars$127,647-37%34756$368$2,832,9192Warner Bros.
712 Years a Slave$119,396-40%522-403$229$56,030,34723Fox Searchlight
8The Nut Job$111,233-26%335-70$332$62,600,84010Open Road
9RoboCop (2014)$62,975-38%328-637$192$57,082,5996Sony / Columbia
10Gravity$62,549-41%202-118$310$273,089,37525Warner Bros.
11Philomena$57,823-38%297-205$195$37,089,37118Weinstein Company
12American Hustle$54,312-52%281-222$193$149,806,72115Sony / Columbia
13The Wolf of Wall Street$51,196-42%215-71$238$116,688,94313Paramount
14About Last Night$48,465-46%214-410$226$48,267,7646Sony / Screen Gems
15The Hobbit: The Desolation of Smaug$40,224-32%224-53$180$258,039,17615Warner Bros. / New Line
16Dallas Buyers Club$38,507-47%178-103$216$27,065,80921Focus
17Lone Survivor$37,980-41%211-105$180$124,810,30113Universal
18Pompeii$32,346-42%201-470$161$22,814,0305Sony / TriStar
19The Hunger Games: Catching Fire$31,981-37%211-57$152$424,532,47818Lionsgate
20Jack Ryan: Shadow Recruit$21,775-42%128-24$170$50,426,42810Paramount
21August: Osage County$17,478-39%141-62$124$37,601,05213Weinstein Company
22Winter's Tale$10,338-35%14494$72$12,556,1576Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1Bad Words$146,915-32%8781$1,689$660,8172Focus
2Her (2013)$21,106-33%73-48$289$25,377,94214Warner Bros.
3That Awkward Moment$16,137-48%93-29$174$25,974,3108Focus
4Gloria (2014)$13,522-27%50-25$270$1,983,5159Roadside Attractions
5Walking With Dinosaurs$7,798-13%59-39$132$36,020,02214Fox
6Blood Ties$7,423-32%28--$265$26,9121Roadside Attractions
7The Secret Life of Walter Mitty$5,731-55%63-25$91$58,162,21713Fox
8Repentance$5,689-51%43-83$132$1,179,3274Lionsgate / Codeblack Films
9Ernest & Celestine$4,174-10%7-2$596$93,7584GKIDS
10Vampire Academy$4,161-25%3523$119$7,773,3527Weinstein Company
11Stalingrad (2014)$2,317-21%13-57$178$987,7504Sony / Columbia
12Mandela: Long Walk to Freedom$1,410-18%18-5$78$8,316,02717Weinstein Company
13The Art of the Steal (2014)$1,186-26%15-45$79$61,4462RADiUS-TWC
14Alphaville (2014 re-issue)$558-11%1--$558$23,8147Rialto Pictures