Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Mon, Mar. 24 2014

Wide (1000+)

#TitleMon, Mar. 24 2014LocationsAvg.TotalWks.Dist.
1Divergent$3,577,283-70%3,936--$909$58,185,0301Lionsgate / Summit
2Muppets Most Wanted$1,158,166-78%3,194--$363$18,163,2921Disney
3Mr. Peabody & Sherman$961,653-75%3,607-344$267$82,096,5953Fox / DreamWorks Animation
4300: Rise of an Empire$831,707-66%3,085-405$270$94,423,9013Warner Bros.
5Need For Speed$670,136-70%3,1150$215$31,235,6502Disney / DreamWorks
6Non-Stop (2014)$559,550-67%2,945-238$190$79,269,1054Universal
7The LEGO Movie$410,776-69%2,501-539$164$243,796,6947Warner Bros.
8Son of God$276,725-71%2,139-851$129$55,945,7984Fox
9Tyler Perry’s The Single Moms Club$233,628-69%1,8960$123$13,146,7092Lionsgate
10Frozen (2013)$71,076-70%1,069-397$66$397,815,93818Disney

Limited (100 — 999)

#TitleMon, Mar. 24 2014LocationsAvg.TotalWks.Dist.
1God's Not Dead$856,309-72%780--$1,098$10,073,3221Freestyle / Pure Flix
2The Grand Budapest Hotel$627,844-68%304238$2,065$13,626,3183Fox Searchlight
3The Monuments Men$116,735-52%938-656$124$75,801,6107Sony / Columbia
43 Days to Kill$72,866-52%752-814$97$29,806,3935Relativity Media
5Ride Along$55,250-64%650-374$85$133,175,60510Universal
612 Years a Slave$50,082-58%522-403$96$56,080,42923Fox Searchlight
7Veronica Mars$44,076-65%34756$127$2,876,9952Warner Bros.
8The Nut Job$37,814-66%335-70$113$62,638,65410Open Road
9Philomena$29,348-49%297-205$99$37,118,71918Weinstein Company
10RoboCop (2014)$25,307-60%328-637$77$57,107,9066Sony / Columbia
11American Hustle$24,904-54%281-222$89$149,831,62515Sony / Columbia
12Gravity$23,194-63%202-118$115$273,112,56925Warner Bros.
13The Wolf of Wall Street$22,812-55%215-71$106$116,711,75513Paramount
14About Last Night$20,154-58%214-410$94$48,287,9186Sony / Screen Gems
15Dallas Buyers Club$17,925-53%178-103$101$27,083,73421Focus
16Lone Survivor$15,755-59%211-105$75$124,826,05613Universal
17The Hobbit: The Desolation of Smaug$14,887-63%224-53$66$258,054,06315Warner Bros. / New Line
18Pompeii$13,187-59%201-470$66$22,827,2175Sony / TriStar
19The Hunger Games: Catching Fire$11,217-65%211-57$53$424,543,69518Lionsgate
20Jack Ryan: Shadow Recruit$10,218-53%128-24$80$50,439,26110Paramount
21August: Osage County$7,630-56%141-62$54$37,608,68213Weinstein Company
22Winter's Tale$4,652-55%14494$32$12,560,8096Warner Bros.

Platform (1 — 99)

#TitleMon, Mar. 24 2014LocationsAvg.TotalWks.Dist.
1Bad Words$54,124-63%8781$622$714,9412Focus
2Her (2013)$7,076-66%73-48$97$25,385,01814Warner Bros.
3That Awkward Moment$6,740-58%93-29$72$25,981,0508Focus
4Gloria (2014)$4,552-66%50-25$91$1,988,0679Roadside Attractions
5The Secret Life of Walter Mitty$3,943-31%63-25$63$58,166,16013Fox
6Mandela: Long Walk to Freedom$3,313135%18-5$184$8,319,34017Weinstein Company
7Blood Ties$3,161-57%28--$113$30,0731Roadside Attractions
8Walking With Dinosaurs$3,072-61%59-39$52$36,023,09414Fox
9Repentance$2,968-48%43-83$69$1,182,2954Lionsgate / Codeblack Films
10Vampire Academy$1,434-66%3523$41$7,774,7867Weinstein Company
11Stalingrad (2014)$1,123-52%13-57$86$988,8734Sony / Columbia
12Ernest & Celestine$1,121-73%7-2$160$94,8794GKIDS
13The Art of the Steal (2014)$542-54%15-45$36$61,9882RADiUS-TWC
14Alphaville (2014 re-issue)$294-47%1--$294$24,1087Rialto Pictures