'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Mar. 27 2014

Wide (1000+)

#TitleThu, Mar. 27 2014LocationsAvg.TotalWks.Dist.
1Divergent$3,068,363-7%3,936--$780$68,760,0081Lionsgate / Summit
2Muppets Most Wanted$1,106,273-4%3,194--$346$21,837,6891Disney
3Mr. Peabody & Sherman$1,006,247-6%3,607-344$279$85,408,8133Fox / DreamWorks Animation
4300: Rise of an Empire$674,191-13%3,085-405$219$96,845,4143Warner Bros.
5Need For Speed$602,790-11%3,1150$194$33,418,0212Disney / DreamWorks
6Non-Stop (2014)$500,650-15%2,945-238$170$81,080,1754Universal
7The LEGO Movie$430,866-2%2,501-539$172$245,198,7207Warner Bros.
8Son of God$241,878-13%2,139-851$113$56,790,7424Fox
9Tyler Perry’s The Single Moms Club$204,271-13%1,8960$108$13,878,1052Lionsgate
10Frozen (2013)$73,903-2%1,069-397$69$398,053,87518Disney

Limited (100 — 999)

#TitleThu, Mar. 27 2014LocationsAvg.TotalWks.Dist.
1God's Not Dead$897,064-8%816--$1,099$12,953,0181Freestyle / Pure Flix
2The Grand Budapest Hotel$596,958-13%304238$1,964$15,631,8153Fox Searchlight
3The Monuments Men$102,950-14%938-656$110$76,159,4617Sony / Columbia
43 Days to Kill$58,923-20%752-814$78$30,022,2735Relativity Media
5The Nut Job$51,000-1%335-70$152$62,793,72510Open Road
6Veronica Mars$45,634-5%34756$132$3,024,1512Warner Bros.
7Ride Along$45,500-22%650-374$70$133,340,87510Universal
812 Years a Slave$43,055-21%522-403$82$56,244,32723Fox Searchlight
9Philomena$30,823-3%297-205$104$37,219,12318Weinstein Company
10Gravity$23,432-5%202-118$116$273,190,65825Warner Bros.
11American Hustle$22,328-13%281-222$79$149,909,81815Sony / Columbia
12RoboCop (2014)$20,552-16%328-637$63$57,182,2796Sony / Columbia
13The Wolf of Wall Street$20,173-12%215-71$94$116,779,95513Paramount
14About Last Night$16,858-12%214-410$79$48,345,2856Sony / Screen Gems
15The Hobbit: The Desolation of Smaug$16,7846%224-53$75$258,102,65615Warner Bros. / New Line
16Lone Survivor$15,795-6%211-105$75$124,874,55113Universal
17Pompeii$15,3924%201-470$77$22,877,6915Sony / TriStar
18Dallas Buyers Club$15,143-5%178-103$85$27,135,18921Focus
19The Hunger Games: Catching Fire$12,286-3%211-57$58$424,582,05418Lionsgate
20Jack Ryan: Shadow Recruit$11,5973%128-24$91$50,473,62510Paramount
21August: Osage County$9,645-3%141-62$68$37,639,30713Weinstein Company
22Winter's Tale$5,553-10%14494$39$12,578,9236Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 27 2014LocationsAvg.TotalWks.Dist.
1Bad Words$80,19325%8781$922$918,6902Focus
2That Awkward Moment$7,729-5%93-29$83$26,006,9398Focus
3Her (2013)$6,826-16%73-48$94$25,410,74314Warner Bros.
4Gloria (2014)$6,26529%50-25$125$2,004,7319Roadside Attractions
5The Secret Life of Walter Mitty$4,63214%63-25$74$58,178,35313Fox
6Walking With Dinosaurs$3,43110%59-39$58$36,033,27314Fox
7Blood Ties$2,643-22%28--$94$39,3561Roadside Attractions
8Repentance$2,173-25%43-83$51$1,189,6124Lionsgate / Codeblack Films
9Mandela: Long Walk to Freedom$1,73736%18-5$97$8,323,08517Weinstein Company
10Vampire Academy$1,515-1%3523$43$7,779,6127Weinstein Company
11Ernest & Celestine$970-12%7-2$139$98,0574GKIDS
12Stalingrad (2014)$919-22%13-57$71$992,8984Sony / Columbia
13The Art of the Steal (2014)$602-22%15-45$40$64,0652RADiUS-TWC
14Alphaville (2014 re-issue)$366-12%10$366$25,0067Rialto Pictures