Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Fri, Apr. 4 2014

Wide (1000+)

#TitleFri, Apr. 4 2014LocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$36,926,192--3,938--$9,377$36,926,1921Disney
2Noah$4,878,170112%3,5714$1,366$60,219,3312Paramount
3Divergent$4,167,869181%3,631-305$1,148$105,197,0093Lionsgate / Summit
4God's Not Dead$2,220,411203%1,758580$1,263$27,015,9953Freestyle / Pure Flix
5The Grand Budapest Hotel$1,841,472165%1,263286$1,458$28,921,8995Fox Searchlight
6Muppets Most Wanted$1,521,015137%3,052-142$498$37,378,4663Disney
7Mr. Peabody & Sherman$1,298,472132%2,931-368$443$98,200,3975Fox / DreamWorks Animation
8Sabotage (2014)$573,16685%2,4860$231$7,431,7512Open Road
9Non-Stop (2014)$552,050120%1,724-791$320$86,862,8406Universal
10Need For Speed$542,071103%1,779-926$305$39,545,6564Disney / DreamWorks
11Bad Words$505,332175%1,074232$471$4,833,7364Focus
12300: Rise of an Empire$430,79651%1,555-1046$277$102,988,4485Warner Bros.
13The LEGO Movie$360,09160%1,350-651$267$249,566,3949Warner Bros.

Limited (100 — 999)

#TitleFri, Apr. 4 2014LocationsAvg.TotalWks.Dist.
1Cesar Chavez$265,81799%6640$400$3,901,9122Lionsgate / Pantelion
2Frankie & Alice$115,624--171--$676$115,6241Lionsgate / CodeBlack Films
3Frozen (2013)$112,473196%321-66$350$398,651,48620Disney
4Tyler Perry’s The Single Moms Club$89,92532%425-714$212$15,425,2074Lionsgate
5Son of God$76,008-11%481-796$158$58,315,6546Fox
6Gravity$71,910520%255120$282$273,435,21827Warner Bros.
7The Monuments Men$66,56461%308-193$216$76,823,0559Sony / Columbia
8The Nut Job$66,128105%285-9$232$63,298,94612Open Road
9Jinn$54,371--201--$271$54,3711Freestyle Releasing
10Ride Along$53,205145%236-124$225$133,810,02012Universal
11Philomena$25,13959%197-5$128$37,408,92720Weinstein Company
123 Days to Kill$20,9096%131-209$160$30,342,1347Relativity Media
13Pompeii$19,647--134-28$147$23,039,6977Sony / TriStar
14Lone Survivor$19,590114%140-25$140$125,022,21115Universal
1512 Years a Slave$18,36947%128-100$144$56,453,43625Fox Searchlight
16The Hobbit: The Desolation of Smaug$17,57072%130-55$135$258,264,15417Warner Bros. / New Line
17American Hustle$15,94842%119-69$134$150,080,96417Sony / Columbia
18RoboCop (2014)$15,348--118-50$130$57,333,0648Sony / Columbia

Platform (1 — 99)

#TitleFri, Apr. 4 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$57,326--37--$1,549$57,3261Warner Bros. / IMAX
2Afflicted$22,190--44--$504$22,1901CBS Films
3Veronica Mars$11,907-27%74-136$161$3,260,5054Warner Bros.
4Her (2013)$9,668-5%85-25$114$25,501,09216Warner Bros.
5Dom Hemingway$9,290135%4--$2,323$18,7421Fox Searchlight
6Dallas Buyers Club$8,43060%52-47$162$27,221,61023Focus
7About Last Night$7,885--44-47$179$48,454,6828Sony / Screen Gems
8Ernest & Celestine$6,852102%2412$286$147,1596GKIDS
9Watermark$3,457--2--$1,729$3,4571eOne Films US
10August: Osage County$3,007-7%42-39$72$37,690,33915Weinstein Company
11Gloria (2014)$2,635-9%17-19$155$2,040,08211Roadside Attractions
12The Players$1,664--50--$33$1,6641Weinstein Company
13On the Other Side of the Tracks$1,613--50--$32$1,6131Weinstein Company
14Vampire Academy$7869%11-13$71$7,789,3399Weinstein Company
15Stalingrad (2014)$429-79%10-56$43$1,012,7976Sony / Columbia
16Alphaville (2014 re-issue)$74--31$25$26,7199Rialto Pictures