'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Wed, Apr. 9 2014

Wide (1000+)

#TitleWed, Apr. 9 2014LocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$4,805,702-31%3,938--$1,220$113,026,0311Disney
3Divergent$766,168-25%3,631-305$211$116,600,6093Lionsgate / Summit
4God's Not Dead$685,620-16%1,758580$390$34,718,3973Freestyle / Pure Flix
5The Grand Budapest Hotel$530,617-22%1,263286$420$34,911,3495Fox Searchlight
6Muppets Most Wanted$336,557-26%3,052-142$110$43,169,9473Disney
7Mr. Peabody & Sherman$293,260-26%2,931-368$100$103,128,7745Fox / DreamWorks Animation
8Sabotage (2014)$207,147-20%2,4860$83$9,531,3992Open Road
9Bad Words$144,337-21%1,074232$134$6,406,0924Focus
10Non-Stop (2014)$137,135-31%1,724-791$80$88,584,4156Universal
11300: Rise of an Empire$135,595-21%1,555-1046$87$104,467,3825Warner Bros.
12Need For Speed$129,297-32%1,779-926$73$41,272,6134Disney / DreamWorks
13The LEGO Movie$103,304-21%1,350-651$77$250,963,7329Warner Bros.

Limited (100 — 999)

#TitleWed, Apr. 9 2014LocationsAvg.TotalWks.Dist.
1Cesar Chavez$68,978-23%6640$104$4,826,5382Lionsgate / Pantelion
2Son of God$30,019-16%481-796$62$58,641,1036Fox
3Frozen (2013)$29,108-19%321-66$91$399,030,62220Disney
4Frankie & Alice$27,581-19%171--$161$439,4791Lionsgate / CodeBlack Films
5Tyler Perry’s The Single Moms Club$25,553-27%425-714$60$15,744,4714Lionsgate
6The Nut Job$25,386-14%285-9$89$63,587,03412Open Road
7Gravity$23,492-22%255120$92$273,682,02127Warner Bros.
8Ride Along$14,080-8%236-124$60$133,983,54512Universal
9Jinn$13,312-10%201--$66$191,2971Freestyle Releasing
10Philomena$11,827-22%197-5$60$37,509,01920Weinstein Company
1112 Years a Slave$7,069-36%128-100$55$56,526,86425Fox Searchlight
123 Days to Kill$6,511-27%131-209$50$30,409,1507Relativity Media
13Lone Survivor$6,285-11%140-25$45$125,088,65115Universal
14The Hobbit: The Desolation of Smaug$4,842-12%130-55$37$258,322,69717Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Apr. 9 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$32,5447%37--$880$276,4201Warner Bros. / IMAX
2Afflicted$7,113-44%44--$162$95,4301CBS Films
3Her (2013)$3,929-7%85-25$46$25,535,45616Warner Bros.
4Veronica Mars$3,646-23%74-136$49$3,297,0254Warner Bros.
5Dom Hemingway$3,2434%40$811$47,5061Fox Searchlight
6Ernest & Celestine$3,189-21%2412$133$181,8636GKIDS
7Dallas Buyers Club$2,727-40%52-47$52$27,251,81923Focus
8August: Osage County$2,332-48%42-39$56$37,707,83415Weinstein Company
9Gloria (2014)$1,41057%17-19$83$2,051,40211Roadside Attractions
10The Players$969-19%50--$19$9,5521Weinstein Company
11On the Other Side of the Tracks$914-17%50--$18$8,6891Weinstein Company
12Watermark$864-11%2--$432$10,3801eOne Films US
13Vampire Academy$218-22%11-13$20$7,791,7669Weinstein Company
14Alphaville (2014 re-issue)$170-12%10$170$28,7159Rialto Pictures