Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Thu, Apr. 10 2014

Wide (1000+)

#TitleThu, Apr. 10 2014LocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$4,582,140-5%3,938--$1,164$117,608,1711Disney
2Noah$1,033,153-7%3,5714$289$77,421,6352Paramount
3Divergent$776,3841%3,631-305$214$117,376,9933Lionsgate / Summit
4God's Not Dead$638,915-7%1,758580$363$35,357,3123Freestyle / Pure Flix
5The Grand Budapest Hotel$508,206-4%1,263286$402$35,419,5555Fox Searchlight
6Muppets Most Wanted$307,100-9%3,052-142$101$43,477,0473Disney
7Mr. Peabody & Sherman$261,205-11%2,931-368$89$103,389,9795Fox / DreamWorks Animation
8Sabotage (2014)$176,732-15%2,4860$71$9,708,1312Open Road
9Bad Words$124,014-14%1,074232$115$6,530,1064Focus
10Need For Speed$121,631-6%1,779-926$68$41,394,2444Disney / DreamWorks
11Non-Stop (2014)$119,890-13%1,724-791$70$88,704,3056Universal
12300: Rise of an Empire$112,043-17%1,555-1046$72$104,579,4255Warner Bros.
13The LEGO Movie$95,039-8%1,350-651$70$251,058,7719Warner Bros.

Limited (100 — 999)

#TitleThu, Apr. 10 2014LocationsAvg.TotalWks.Dist.
1Cesar Chavez$74,2908%6640$112$4,900,8282Lionsgate / Pantelion
2Son of God$30,9703%481-796$64$58,672,0736Fox
3Frozen (2013)$29,6202%321-66$92$399,060,24220Disney
4The Nut Job$25,8942%285-9$91$63,612,92812Open Road
5Frankie & Alice$23,404-15%171--$137$462,8831Lionsgate / CodeBlack Films
6Gravity$22,317-5%255120$88$273,704,33827Warner Bros.
7Tyler Perry’s The Single Moms Club$21,935-14%425-714$52$15,766,4064Lionsgate
8Philomena$13,21612%197-5$67$37,522,23520Weinstein Company
9Ride Along$12,990-8%236-124$55$133,996,53512Universal
10Jinn$11,051-17%201--$55$202,3481Freestyle Releasing
1112 Years a Slave$8,04514%128-100$63$56,534,90925Fox Searchlight
12Lone Survivor$6,95011%140-25$50$125,095,60115Universal
133 Days to Kill$6,7203%131-209$51$30,415,8707Relativity Media
14The Hobbit: The Desolation of Smaug$5,2789%130-55$41$258,327,97517Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Apr. 10 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$32,5730%37--$880$308,9931Warner Bros. / IMAX
2Afflicted$7,4214%44--$169$102,8511CBS Films
3Ernest & Celestine$5,71779%2412$238$187,5806GKIDS
4Veronica Mars$4,26617%74-136$58$3,301,2914Warner Bros.
5Her (2013)$4,0864%85-25$48$25,539,54216Warner Bros.
6Dallas Buyers Club$2,7491%52-47$53$27,254,56823Focus
7August: Osage County$2,56810%42-39$61$37,710,40215Weinstein Company
8Dom Hemingway$2,317-29%40$579$49,8231Fox Searchlight
9Gloria (2014)$1,66118%17-19$98$2,053,06311Roadside Attractions
10Watermark$1,56781%2--$784$11,9471eOne Films US
11The Players$1,30234%50--$26$10,8541Weinstein Company
12On the Other Side of the Tracks$883-3%50--$18$9,5721Weinstein Company
13Vampire Academy$213-2%11-13$19$7,791,9799Weinstein Company
14Alphaville (2014 re-issue)$130-24%1--$130$28,8459Rialto Pictures