Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Jun. 13 2014

Wide (1000+)

#TitleFri, Jun. 13 2014LocationsAvg.TotalWks.Dist.
122 Jump Street$25,144,490--3,306--$7,606$25,144,4901Sony / Columbia
2How to Train Your Dragon 2$18,440,040--4,253--$4,336$18,440,0401Fox / DreamWorks Animation
3The Fault in Our Stars$6,359,82672%3,273100$1,943$72,335,0932Fox
4Maleficent$5,848,42963%3,623-325$1,614$150,364,9613Disney
5Edge of Tomorrow$4,581,413100%3,50515$1,307$45,055,8962Warner Bros.
6X-Men: Days of Future Past$2,725,46596%3,042-597$896$199,165,6264Fox
7A Million Ways to Die in the West$939,86549%2,413-747$390$34,800,4853Universal
8Godzilla (2014)$880,28751%2,088-1022$422$189,026,2965Warner Bros.
9Neighbors (2014)$805,05078%1,896-778$425$141,458,0156Universal
10Chef$605,10394%1,102-196$549$12,405,5566Open Road
11Blended$564,24540%1,581-1347$357$39,212,4744Warner Bros.

Limited (100 — 999)

#TitleFri, Jun. 13 2014LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man 2$277,53529%682-799$407$197,709,8297Sony / Columbia
2Million Dollar Arm$211,126-14%577-1066$366$32,878,0055Disney
3Belle$151,17928%338-138$447$8,210,5217Fox Searchlight
4Rio 2$137,966-5%383-319$360$126,389,00810Fox
5Divergent$122,440167%33638$364$149,361,24713Lionsgate / Summit
6Words and Pictures$119,127270%217119$549$790,4154Roadside Attractions
7Heaven is for Real$96,16959%53286$181$89,164,0839Sony / TriStar
8The Other Woman (2014)$85,36759%244-245$350$82,573,9838Fox
9The Grand Seduction$73,30681%104-3$705$1,081,6563eOne Films US
10The LEGO Movie$66,3557%30127$220$256,169,38619Warner Bros.
11The Grand Budapest Hotel$54,81667%149-36$368$57,968,16315Fox Searchlight
12The Signal (2014)$50,343--120--$420$50,3431Focus
13Mr. Peabody & Sherman$45,67929%207-17$221$110,524,66615Fox / DreamWorks Animation
14Holiday (2014)$43,43197%102-42$426$580,8642Reliance Entertainment
15The Immigrant$43,39563%140-5$310$1,577,7495Weinstein Company
16God's Not Dead$40,67723%150-50$271$60,211,69313Freestyle / Pure Flix
17Noah$16,07822%103-33$156$101,115,40412Paramount

Platform (1 — 99)

#TitleFri, Jun. 13 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$52,83323%412$1,289$2,870,30411Warner Bros. / IMAX
2Moms' Night Out$21,009-23%81-211$259$10,048,4266Sony / TriStar
3Brick Mansions$15,55144%85-14$183$20,181,8028Relativity Media
4Fed Up$12,519-30%56-32$224$1,297,8246RADiUS-TWC
5Supermensch: The Legend of Shep Gordon$9,428--18--$524$40,9222RADiUS-TWC
6The Railway Man$8,103-31%50-127$162$4,289,78910Weinstein Company
7Transcendence$5,94268%58-47$102$23,003,1799Warner Bros.
8Draft Day$5,546-18%53-60$105$28,818,38510Lionsgate / Summit
9Legends of Oz: Dorothy's Return$5,408-38%43-41$126$8,324,0936Clarius Entertainment
10Oculus$3,8377%31-16$124$27,666,51810Relativity Media
11Filmistaan$1,89831%8-16$237$40,4292UTV Motion Pictures
12The Hornet's Nest$1,102-55%3-13$367$296,2146Freestyle Releasing
13Accident (2014 re-issue)$478--1--$478$13,2004Rialto Pictures
14Blue Ruin$4264%2-1$213$256,3198RADiUS-TWC
15Heropanti$269--1-2$269$62,6494UTV Motion Pictures
16The Unknown Known$120-80%30$40$273,15811RADiUS-TWC