Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, Jul. 9 2014

Wide (1000+)

#TitleWed, Jul. 9 2014LocationsAvg.TotalWks.Dist.
1Transformers: Age of Extinction$3,684,571-30%4,2330$870$189,081,1002Paramount
2Tammy$2,553,261-24%3,46565$737$41,998,3461Warner Bros. / New Line
3How to Train Your Dragon 2$1,383,752-24%3,297-14$420$144,873,2264Fox / DreamWorks Animation
422 Jump Street$1,372,873-21%3,3240$413$163,937,9604Sony / Columbia
5Earth to Echo$1,299,869-23%3,2300$402$17,837,8671Relativity Media
6Deliver Us from Evil (2014)$1,105,168-27%3,0490$362$19,296,9101Sony / Screen Gems
7Maleficent$905,965-21%2,389-54$379$216,926,3186Disney
8Jersey Boys$602,093-19%2,6300$229$38,623,2693Warner Bros.
9The Fault in Our Stars$512,172-20%1,865-1$275$117,629,1685Fox
10Think Like a Man Too$500,276-24%1,7290$289$58,939,2113Sony / Screen Gems
11America (2014)$472,3482%1,1050$427$5,352,7052Lionsgate
12Edge of Tomorrow$411,171-21%1,5380$267$92,299,8585Warner Bros.
13X-Men: Days of Future Past$229,417-23%1,0444$220$227,917,6997Fox

Limited (100 — 999)

#TitleWed, Jul. 9 2014LocationsAvg.TotalWks.Dist.
1Chef$180,372-12%6860$263$22,634,2149Open Road
2Begin Again$140,554-5%1750$803$2,216,2632Weinstein Company
3Snowpiercer$112,829-14%2500$451$1,885,9012RADiUS-TWC
4Rio 2$88,762-11%31112$285$129,136,27313Fox
5Neighbors (2014)$58,135-10%31517$185$148,221,6409Universal
6Godzilla (2014)$46,699-20%3520$133$198,060,3848Warner Bros.
7Blended$44,976-16%3050$147$44,322,4727Warner Bros.
8A Million Ways to Die in the West$33,025-14%22726$145$42,370,4756Universal
9Divergent$28,251-4%184-26$154$150,917,63916Lionsgate / Summit
10Belle$26,896-14%123-11$219$10,082,18410Fox Searchlight
11The Other Woman (2014)$18,602-10%142-26$131$83,657,83111Fox
12The LEGO Movie$17,592-7%2400$73$257,238,95322Warner Bros.
13Mr. Peabody & Sherman$13,253-9%111-25$119$111,179,07218Fox / DreamWorks Animation

Platform (1 — 99)

#TitleWed, Jul. 9 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$55,12212%410$1,344$4,037,19814Warner Bros. / IMAX
2The Grand Seduction$25,451-27%91-28$280$2,558,7076eOne Films US
3The Grand Budapest Hotel$12,974-18%72-8$180$58,765,42518Fox Searchlight
4Words and Pictures$11,378-6%61-44$187$1,926,8307Roadside Attractions
5Yves Saint Laurent$6,448-1%108$645$121,7092Weinstein Company
6God's Not Dead$6,440-11%60-30$107$60,703,80716Freestyle / Pure Flix
7Fed Up$1,97147%180$110$1,492,9139RADiUS-TWC
8The Railway Man$1,6341%14-24$117$4,430,02513Weinstein Company
9Supermensch: The Legend of Shep Gordon$1,50912%120$126$198,7695RADiUS-TWC
10Legends of Oz: Dorothy's Return$1,402-17%2314$61$8,453,5659Clarius Entertainment
11The Signal (2014)$1,3752%35-145$39$592,1224Focus
12The Hornet's Nest$17-41%10$17$309,6149Freestyle Releasing