Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sun, Jul. 13 2014

Wide (1000+)

#TitleSun, Jul. 13 2014LocationsAvg.TotalWks.Dist.
1Dawn of the Planet of the Apes$19,465,117-24%3,967--$4,907$72,611,4271Fox
2Transformers: Age of Extinction$4,725,244-29%3,913-320$1,208$208,833,7133Paramount
3Tammy$3,420,867-32%3,4650$987$56,998,7522Warner Bros. / New Line
4How to Train Your Dragon 2$1,852,876-23%2,885-412$642$152,276,7335Fox / DreamWorks Animation
522 Jump Street$1,821,813-31%2,811-513$648$171,762,6975Sony / Columbia
6Earth to Echo$1,539,518-29%3,2300$477$24,585,8162Relativity Media
7Deliver Us from Evil (2014)$1,355,576-26%3,0490$445$25,052,0992Sony / Screen Gems
8Maleficent$1,253,386-25%2,077-312$603$222,005,3947Disney
9Jersey Boys$737,260-31%1,968-662$375$41,712,0404Warner Bros.
10America (2014)$719,095-24%1,1050$651$8,211,7913Lionsgate
11Think Like a Man Too$631,558-37%1,231-498$513$61,807,2454Sony / Screen Gems
12Edge of Tomorrow$483,431-38%1,103-435$438$94,498,3416Warner Bros.
13The Fault in Our Stars$428,758-26%1,002-863$428$119,629,6996Fox

Limited (100 — 999)

#TitleSun, Jul. 13 2014LocationsAvg.TotalWks.Dist.
1Begin Again$775,362-35%939764$826$5,171,5873Weinstein Company
2Chef$350,140-39%70115$499$24,075,14010Open Road
3X-Men: Days of Future Past$278,526-36%655-389$425$229,162,4368Fox
4Snowpiercer$178,966-33%356106$503$2,635,4723RADiUS-TWC
5Rio 2$105,774-35%285-26$371$129,626,91114Fox
6The Amazing Spider-Man 2$98,560-31%275-14$358$201,597,62511Sony / Columbia
7Blended$96,298-32%33530$287$44,713,3148Warner Bros.
8Humpty Sharma Ki Dulhania$90,806-45%101--$899$380,0111Reliance Entertainment
9Neighbors (2014)$85,440-44%267-48$320$148,636,11010Universal
10Godzilla (2014)$70,764-28%303-49$234$198,355,1859Warner Bros.
11Heaven is for Real$45,851-24%173-13$265$90,836,06713Sony / TriStar
12Belle$40,025-31%107-16$374$10,249,49511Fox Searchlight
13A Million Ways to Die in the West$39,435-60%188-39$210$42,615,6857Universal
14The LEGO Movie$24,831-14%350110$71$257,335,78123Warner Bros.

Platform (1 — 99)

#TitleSun, Jul. 13 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$44,544-18%410$1,086$4,240,61515Warner Bros. / IMAX
2The Grand Seduction$34,611-35%921$376$2,706,8687eOne Films US
3The Grand Budapest Hotel$17,383-44%63-9$276$58,848,86619Fox Searchlight
4The Other Woman (2014)$16,977-36%96-46$177$83,742,26512Fox
5Words and Pictures$14,521-27%40-21$363$1,986,5488Roadside Attractions
6Mr. Peabody & Sherman$11,730-25%78-33$150$111,233,40119Fox / DreamWorks Animation
7Yves Saint Laurent$10,001-28%144$714$162,2713Weinstein Company
8Moms' Night Out$6,534-26%54-42$121$10,429,70710Sony / TriStar
9God's Not Dead$3,460-31%25-35$138$60,722,24717Freestyle / Pure Flix
10Fed Up$2,305-20%202$115$1,501,12710RADiUS-TWC
11The Railway Man$1,264-13%11-3$115$4,435,08314Weinstein Company
12The Signal (2014)$1,046-7%15-20$70$597,4205Focus
13Legends of Oz: Dorothy's Return$242-61%10-13$24$8,456,32510Clarius Entertainment
14Supermensch: The Legend of Shep Gordon$199-70%6-6$33$202,4056RADiUS-TWC
15The Hornet's Nest$158-31%21$79$310,18010Freestyle Releasing