Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Jul. 29 2014

Wide (1000+)

#TitleTue, Jul. 29 2014LocationsAvg.TotalWks.Dist.
1Lucy$5,441,69510%3,173--$1,715$54,308,3551Universal
2Hercules (2014)$3,780,50313%3,595--$1,052$36,918,2831Paramount
3Dawn of The Planet of The Apes$2,506,84013%3,668-301$683$177,174,3773Fox
4The Purge: Anarchy$1,657,8159%2,85650$580$55,043,2702Universal
5Planes: Fire and Rescue$1,644,61410%3,83913$428$38,491,7202Disney
6Sex Tape$1,033,34219%3,0620$337$28,852,2952Sony / Columbia
7And So It Goes$764,30233%1,762--$434$5,983,2781Clarius Entertainment
8Transformers: Age of Extinction$751,42612%2,476-748$303$237,875,6345Paramount
9Tammy$518,28814%2,562-840$202$79,175,7344Warner Bros. / New Line
10How to Train Your Dragon 2$491,31113%1,358-811$362$166,590,5517Fox / DreamWorks Animation
1122 Jump Street$438,5558%1,613-616$272$186,600,3577Sony / Columbia
12Maleficent$363,0916%1,077-464$337$232,878,6359Disney
13Earth to Echo$268,9759%1,272-1178$211$36,046,5454Relativity Media
14Begin Again$218,15811%1,244-58$175$12,724,9555Weinstein Company

Limited (100 — 999)

#TitleTue, Jul. 29 2014LocationsAvg.TotalWks.Dist.
1A Most Wanted Man$274,2201%361--$760$3,231,8631Roadside Attractions
2Boyhood$230,0511%10773$2,150$4,620,9443IFC Films
3Kick$200,707-2%177--$1,134$1,475,9801UTV Motion Pictures
4Wish I Was Here$155,0917%625557$248$2,179,4502Focus
5The Fluffy Movie$154,1887%432--$357$1,609,7351Open Road
6America (2014)$128,1480%760-270$169$13,499,3435Lionsgate
7The Fault in Our Stars$103,3865%387-170$267$122,905,9408Fox
8Chef$102,4563%405-147$253$27,464,60712Open Road
9Jersey Boys$84,00815%462-541$182$45,797,2986Warner Bros.
10Edge of Tomorrow$83,16417%353-249$236$97,863,6958Warner Bros.
11X-Men: Days of Future Past$67,79715%289-98$235$231,399,48410Fox
12Godzilla (2014)$58,0182%302-24$192$199,818,66411Warner Bros.
13Rio 2$45,78019%230-26$199$130,762,77516Fox
14The LEGO Movie$41,381328%2020$205$257,633,96225Warner Bros.
15Blended$35,28714%223-62$158$45,673,81010Warner Bros.
16Snowpiercer$32,6915%149-62$219$3,968,2785RADiUS-TWC
17Neighbors (2014)$28,1054%208-22$135$149,544,99512Universal

Platform (1 — 99)

#TitleTue, Jul. 29 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$54,680-6%410$1,334$5,143,63717Warner Bros. / IMAX
2The Grand Seduction$16,56724%74-16$224$3,129,1779eOne Films US
3I Origins$12,5439%7672$165$142,8652Fox Searchlight
4Belle$8,730-8%58-34$151$10,594,84513Fox Searchlight
5Mr. Peabody & Sherman$6,54614%58-5$113$111,354,17921Fox / DreamWorks Animation
6The Other Woman (2014)$4,48122%39-21$115$83,873,86714Fox
7Words and Pictures$4,20119%28--$150$2,120,02110Roadside Attractions
8Yves Saint Laurent$3,03169%8-3$379$247,1805Weinstein Company
9Come Back to Me$863-14%10--$86$6,0171Freestyle Releasing
10God's Not Dead$78545%9-2$87$60,748,03119Freestyle / Pure Flix
11Legends of Oz: Dorothy's Return$400123%6-2$67$8,461,56912Clarius Entertainment
12Fed Up$334-59%131$26$1,529,39412RADiUS-TWC
13A Long Way Off$194313%1--$194$29,1928Moving Visions Entertainment
14Supermensch: The Legend of Shep Gordon$135-25%4-6$34$209,3728RADiUS-TWC
15The Hornet's Nest$11421%1--$114$312,18312Freestyle Releasing