Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, Jul. 30 2014

Wide (1000+)

#TitleWed, Jul. 30 2014LocationsAvg.TotalWks.Dist.
1Lucy$3,744,140-31%3,173--$1,180$58,052,4951Universal
2Hercules (2014)$2,614,620-31%3,595--$727$39,532,9031Paramount
3Dawn of The Planet of The Apes$1,846,187-26%3,668-301$503$179,020,5643Fox
4Planes: Fire and Rescue$1,369,156-17%3,83913$357$39,860,8762Disney
5The Purge: Anarchy$1,240,940-25%2,85650$435$56,284,2102Universal
6Sex Tape$809,156-22%3,0620$264$29,661,4512Sony / Columbia
7And So It Goes$598,983-22%1,762--$340$6,582,2611Clarius Entertainment
8Transformers: Age of Extinction$585,155-22%2,476-748$236$238,460,7895Paramount
9Tammy$424,152-18%2,562-840$166$79,599,8864Warner Bros. / New Line
10How to Train Your Dragon 2$401,598-18%1,358-811$296$166,992,1497Fox / DreamWorks Animation
1122 Jump Street$360,263-18%1,613-616$223$186,960,6207Sony / Columbia
12Maleficent$305,987-16%1,077-464$284$233,184,6229Disney
13Earth to Echo$238,829-11%1,272-1178$188$36,285,3744Relativity Media
14Begin Again$196,646-10%1,244-58$158$12,921,6015Weinstein Company

Limited (100 — 999)

#TitleWed, Jul. 30 2014LocationsAvg.TotalWks.Dist.
1A Most Wanted Man$254,574-7%361--$705$3,486,4371Roadside Attractions
2Boyhood$222,745-3%10773$2,082$4,843,6893IFC Films
3Wish I Was Here$140,852-9%625557$225$2,320,0322Focus
4The Fluffy Movie$121,808-21%432--$282$1,731,5431Open Road
5America (2014)$114,936-10%760-270$151$13,614,2795Lionsgate
6Kick$108,699-46%177--$614$1,584,6791UTV Motion Pictures
7Chef$98,357-4%405-147$243$27,562,96412Open Road
8The Fault in Our Stars$93,260-10%387-170$241$122,999,2008Fox
9Edge of Tomorrow$72,184-13%353-249$204$97,935,8798Warner Bros.
10Jersey Boys$71,470-15%462-541$155$45,868,7686Warner Bros.
11X-Men: Days of Future Past$57,993-14%289-98$201$231,457,47710Fox
12The LEGO Movie$53,59030%2020$265$257,687,55225Warner Bros.
13Godzilla (2014)$51,636-11%302-24$171$199,870,30011Warner Bros.
14Rio 2$42,897-6%230-26$187$130,805,67216Fox
15Blended$33,522-5%223-62$150$45,707,33210Warner Bros.
16Snowpiercer$31,108-5%149-62$209$3,999,3865RADiUS-TWC
17Neighbors (2014)$26,060-7%208-22$125$149,571,05512Universal

Platform (1 — 99)

#TitleWed, Jul. 30 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$66,41721%410$1,620$5,210,05417Warner Bros. / IMAX
2The Grand Seduction$16,063-3%74-16$217$3,145,2409eOne Films US
3I Origins$12,248-2%7672$161$155,1132Fox Searchlight
4Belle$9,92314%58-34$171$10,604,76813Fox Searchlight
5Mr. Peabody & Sherman$6,6812%58-5$115$111,360,86021Fox / DreamWorks Animation
6Words and Pictures$4,4716%28--$160$2,124,49210Roadside Attractions
7The Other Woman (2014)$4,047-10%39-21$104$83,877,91414Fox
8Yves Saint Laurent$2,426-20%8-3$303$249,6065Weinstein Company
9Come Back to Me$1,03019%10--$103$7,0471Freestyle Releasing
10God's Not Dead$89915%9-2$100$60,748,93019Freestyle / Pure Flix
11Legends of Oz: Dorothy's Return$45814%6-2$76$8,462,02712Clarius Entertainment
12Fed Up$225-33%131$17$1,529,61912RADiUS-TWC
13Supermensch: The Legend of Shep Gordon$20048%4-6$50$209,5728RADiUS-TWC
14The Hornet's Nest$20075%1--$200$312,38312Freestyle Releasing
15A Long Way Off$97-50%1--$97$29,2898Moving Visions Entertainment