Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Thu, Aug. 7 2014

Wide (1000+)

#TitleThu, Aug. 7 2014LocationsAvg.TotalWks.Dist.
1Guardians of the Galaxy$7,631,397-13%4,080--$1,870$134,390,8391Disney
2Lucy$1,681,050-12%3,20229$525$88,022,8052Universal
3Hercules (2014)$894,856-23%3,5950$249$57,761,2472Paramount
4Get On Up$800,980-16%2,468--$325$17,914,6101Universal
5Dawn of The Planet of The Apes$739,897-22%3,283-385$225$193,433,6244Fox
6Planes: Fire and Rescue$717,336-10%3,241-598$221$50,531,3283Disney
7The Purge: Anarchy$516,595-26%2,656-200$195$66,248,3003Universal
8And So It Goes$339,508-19%1,81654$187$12,038,5192Clarius Entertainment
9Sex Tape$317,291-32%2,500-562$127$35,782,6983Sony / Columbia
10Transformers: Age of Extinction$178,665-30%1,732-744$103$242,303,5756Paramount
11Tammy$131,123-24%1,415-1147$93$82,235,1675Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Aug. 7 2014LocationsAvg.TotalWks.Dist.
1A Most Wanted Man$268,750-11%726365$370$8,212,2332Roadside Attractions
2Boyhood$250,278-12%310203$807$8,563,3874IFC Films
3How to Train Your Dragon 2$179,533-11%861-497$209$169,431,1158Fox / DreamWorks Animation
4Dragon Ball Z: Battle of Gods$178,534-79%257--$695$2,116,3380Screenvision
5Maleficent$164,673-9%681-396$242$235,514,97410Disney
622 Jump Street$114,795-26%828-785$139$189,124,6168Sony / Columbia
7Edge of Tomorrow$76,9964%40249$192$98,948,2939Warner Bros.
8Earth to Echo$73,182-12%536-736$137$37,309,8195Relativity Media
9Begin Again$72,845-15%727-517$100$14,099,6006Weinstein Company
10Chef$71,685-10%350-55$205$28,623,92213Open Road
11Wish I Was Here$60,423-20%753128$80$3,364,3413Focus
12The Fault in Our Stars$55,814-8%282-105$198$123,644,8469Fox
13The Fluffy Movie$41,782-29%4320$97$2,609,1812Open Road
14America (2014)$38,607-12%478-282$81$14,254,0656Lionsgate
15Jersey Boys$35,450-13%286-176$124$46,377,5247Warner Bros.
16Godzilla (2014)$30,5150%277-25$110$200,300,72412Warner Bros.
17Rio 2$29,589-1%212-18$140$131,141,48217Fox
18Kick$26,826-32%162-15$166$2,296,2422UTV Motion Pictures
19Blended$20,839-5%187-36$111$45,980,29711Warner Bros.
20X-Men: Days of Future Past$19,670-18%190-99$104$231,799,37011Fox
21Snowpiercer$18,957-5%100-49$190$4,213,3376RADiUS-TWC
22Neighbors (2014)$17,705-9%177-31$100$149,848,13013Universal
23I Origins$10,058-7%12246$82$274,7593Fox Searchlight

Platform (1 — 99)

#TitleThu, Aug. 7 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$54,102-1%410$1,320$5,639,56618Warner Bros. / IMAX
2The Grand Seduction$9,144-26%50-24$183$3,248,94110eOne Films US
3Calvary$7,276-13%4--$1,819$105,6501Fox Searchlight
4Mr. Peabody & Sherman$4,215-45%591$71$111,413,83822Fox / DreamWorks Animation
5Yves Saint Laurent$1,92029%80$240$270,0026Weinstein Company
6Words and Pictures$1,352-38%18-10$75$2,149,28211Roadside Attractions
7The LEGO Movie$945-23%38-164$25$257,726,85226Warner Bros.
8God's Not Dead$469-15%7-2$67$60,755,73220Freestyle / Pure Flix
9Fed Up$37556%7-6$54$1,534,73013RADiUS-TWC
10A Long Way Off$9512%10$95$30,1049Moving Visions Entertainment
11As It Is in Heaven (2014)$36-69%1--$36$10,0964Embark Visuals
12Supermensch: The Legend of Shep Gordon$33-57%40$8$211,1419RADiUS-TWC